#012 "Anthony Pompliano - How to Build Audience through Prolific Production"

The Brandon Zhang Show

Today, I am talking with Anthony Pompliano, also known as Pomp. Pomp shares his knowledge of finance, business, and bitcoin to 350,000 followers on Twitter, 50,000 newsletter subscribers, and millions of listeners on his podcast, educating people on all the things money that we were not taught in school. In the episode, we talk about how the US economy can move out of the recession, how Pomp led a $50 million series C for BlockFi, the keys to building an audience, the secret behind his prolific production.
Links:

1. Pomp's Twitter
2. Pomp's Newsletter
3. Pomp's Podcast
4. My Twitter
5. My Website

Show Notes:

I think that it's a foregone conclusion at this point that Bitcoin will be the next global reserve currency. Ultimately, what happens is a fiat currency gets devalued.

So ultimately, where I think we end up is we're going to end up in a kind of a global competition of currencies that are all digitized and the competition happens at the monetary policy level.

But people forget that kind of the rise of global reserve currency happens in two stages. The first is that of a store of value, and then as a medium of exchange.

I worked on the growth team at Facebook, and I've just helped a lot of people grow audiences before. And so because of that kind of experience, and that the knowledge I had of how some of these algorithms work, I knew that that was a key factor, right? And one of the big things that people really worry about is, you know, I don't want to overwhelm my audience. And so they say, Oh, I want to post once a day or twice a day. In reality, what happens is that the the actual algorithm itself is governing.

If you said to me, you know, hey, I want to build an audience in eSports. Great, right, the first thing that I would do is I would create an account that simply just updated people on player rankings and who wins what games, right, the other thing I would do is I would do long threads, like the best players and kind of tell their stories. I'm sure a lot of people don't know that stuff. And like you can just think like all this content that you could come up with and sharing it in and a way that one kind of educates people, surprises people, entertains people.

People hate when I say it but I literally just outwork people. I mean, that's ultimately what it comes down to right today, I started meetings and calls at 7am. And I won't stop until about 830 tonight.

The podcast has nothing to do with me. Literally nothing to do with me. Right? It has to do with the guests that come on, and those guests do a fantastic job educating the audience.