EP13: How to use urgency & scarcity without being a complete shithead
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Manage episode 281543318 series 2849972
Listener Vicky Worgan asks how to use scarcity & urgency in marketing without being slimy & icky (we added the 'shithead' bit...).
We discuss ways in which you can incorporate these very powerful techniques in your marketing, without the bullshit that is so often used.
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