Who What Wear’s Katherine Power

Beyond The Beauty with Bobbi Brown

Chances are you’ve heard of Who What Wear, the newsletter turned mega-successful digital platform and clothing brand. But you might not know the entrepreneur behind it, Katherine Power, who hasn’t stopped creating. Since starting Who What Wear in 2006, she founded the skincare brand Versed and the wine label Avaline in collaboration with Cameron Diaz—and now she’s launching the clean-luxury makeup line, Merit. This week, Katherine joins Bobbi to talk about her multi-industry journey, how the pandemic is changing the way she conducts business, and why when it comes to entrepreneurship, it’s about collaboration—not competition.

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