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52 - Developing Empathy to Improve Your Marketing and Sales Strategy
Manage episode 282199947 series 2811318
Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to better strategic selling and marketing.
We walk you through a simple, yet effective exercise to get you and your team to start thinking in this way.
So sit down, grab a pencil & paper, and tune into fwd:thinking to improve your 2021 marketing strategy and really start connecting with your customers!
201集单集
Manage episode 282199947 series 2811318
Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to better strategic selling and marketing.
We walk you through a simple, yet effective exercise to get you and your team to start thinking in this way.
So sit down, grab a pencil & paper, and tune into fwd:thinking to improve your 2021 marketing strategy and really start connecting with your customers!
201集单集
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