#040 "Dan Go - Transforming Life through Fitness"

The Brandon Zhang Show

Dan Go is the number one fitness coach for entrepreneurs and the owner of high performance founder. Dan focuses on helping busy founders create healthy routines and lifestyles that maximizes their energy through simple formulas. On today's episode we talk about starting an online coaching program, facing adversity and the biggest myths in fitness.
Dan's Twitter
Dan's Coaching Program
5 Key Takeaways:
1. I can't be inauthentic in what I do. Everything I do must come from the heart and the soul of Dan, or else I am not going to be proud of it.
2. During this time where you actually have no, you have less clients, you don't have as many as many people joining your program? Are you going to bet on yourself at the worst possible time? You know, or are you going to, you know, let's just say take the easy route, go work for someone else, get the salary, get, you know, some equity and, and kind of go against the values that you said. So I had to think about it a long time. And then I gave it a week. And then I just journaled out. And I was just like, you know what, I got a bet on myself.
3. So I feel a lot of people are so focused on the outcome, they're so focused on losing weight, they're so focused on actually, even when you're focused on losing weight, that's like focusing on revenue in a company, you can make a million dollars, but what if you're giving up $999,000? You know, in terms of expenses, in order to make that million dollars, right? It needs to mean something, and you're just doing work for $1,000 profit.
4. And pick a niche that you Feel comfortable talking to and that you feel comfortable helping. And that niche can always change over the course of time. But you've got to choose the right person that you want to serve. Or else one you might be taking in the wrong person, you might be helping someone that you don't necessarily have experience with.
5. I was gonna say it's like, when people approach networking, they approach it from a transactional point of view, right? Oh, I'm gonna meet you, you could do so much for me, right. And I'm going to, I'm going to scratch your back. And hopefully, I'm going to ask you for something a little bit later down the line, and you'll scratch and then you'll be able to scratch mine. But the whole process of networking is let's just call it what it is building friendships. Right? And I don't ever think about asking for favors from my friends ever. I actually look at them as a person. And I'm like, dude, I want to connect with you as a father, as a friend, as a man, as you know, as even as a business owner sometimes, but I want to connect with you