Episode 4: Individual influences on decision making

MBA8002 Decision insights

内容由BELA-Business-ProgramDirector-MBAL@usq.edu.au and University of Southern Queensland Master of Business Administration提供。所有播客内容（包括剧集、图形和播客描述）均由 BELA-Business-ProgramDirector-MBAL@usq.edu.au and University of Southern Queensland Master of Business Administration 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

3y ago 43:12

MP3•单集首页

This episode focuses on the idea of individual influences on decision making and how they impact on the decision maker’s ability to make rational, optimal decisions. Business leaders need to be cognisant of their individual approach to leadership, their biases and past experiences. Leaders must realise that when trying to be strategic in their approach to decision making these influences impact on decision rationality (i.e. making the optimal decision).

To discuss this topic we talk to Nick Pritchard, founder and CEO of advertising agency Nick-Did-This. The agency is a quirky model of its owner’s personality. With twenty-eight staff who live and breathe the Nick-Did-This mentality Nick Pritchard is very aware of himself, his background and his individuality and how that influences his decisions and his company’s direction.

Find Nick online:

Find our more about USQ's MBA.

5集单集