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What Makes People Give? Digital Fundraising with Tim Kachuriak of NextAfter

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Manage episode 294601970 series 2803189
内容由Penny Cowden提供。所有播客内容(包括剧集、图形和播客描述)均由 Penny Cowden 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Tim Kachuriak is the Founder and Chief Innovation and Optimization Officer for NextAfter. NextAfter is a fundraising research lab and consultancy. They work with cause-driven businesses and nonprofit organizations to help them better understand their customers and inspire their donors to give generously.

Tim is renowned as a nonprofit thought leader. He is the author of the book Optimize Your Fundraising, lead researcher, and co-author of Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Mid-Level Donor Crisis.

He has trained organizations in fundraising optimization worldwide and is a frequent speaker at international nonprofit conferences.

In this episode…

Philanthropy is entirely built on the generosity of other people. But the question that’s always on the fundraisers’ mind is, “What makes people give?” While there is no one answer, this question is crucial for the success of philanthropies. In trying to solve the giving puzzle, Tim Kachuriak created NextAfter. The business has started running experiments to determine what makes people give.

They found that giving is irrational behavior, but people rationalize it with different reasons. Sadly, many fundraisers do not understand these different motivations, so they struggle to connect donors to the right opportunities at the right time. But what are these triggers that move people to give?

Listen to this episode of the Philanthropy212 Podcast with Penny Cowden. She discusses research on what drives giving with Tim Kachuriak, Founder and Chief Innovation and Optimization Officer for NextAfter. They talk about human behavior and giving, the different motivations for giving, how to generate more responses, and online giving. Stay tuned to find out about all these and more!

  continue reading

82集单集

Artwork
icon分享
 

已归档的系列专辑 ("不活跃的收取点" status)

When? This feed was archived on January 11, 2023 03:30 (1y ago). Last successful fetch was on October 13, 2022 19:25 (1+ y ago)

Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 294601970 series 2803189
内容由Penny Cowden提供。所有播客内容(包括剧集、图形和播客描述)均由 Penny Cowden 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Tim Kachuriak is the Founder and Chief Innovation and Optimization Officer for NextAfter. NextAfter is a fundraising research lab and consultancy. They work with cause-driven businesses and nonprofit organizations to help them better understand their customers and inspire their donors to give generously.

Tim is renowned as a nonprofit thought leader. He is the author of the book Optimize Your Fundraising, lead researcher, and co-author of Online Fundraising Scorecard, Why Should I Give to You? (The Nonprofit Value Proposition Index Study), and The Mid-Level Donor Crisis.

He has trained organizations in fundraising optimization worldwide and is a frequent speaker at international nonprofit conferences.

In this episode…

Philanthropy is entirely built on the generosity of other people. But the question that’s always on the fundraisers’ mind is, “What makes people give?” While there is no one answer, this question is crucial for the success of philanthropies. In trying to solve the giving puzzle, Tim Kachuriak created NextAfter. The business has started running experiments to determine what makes people give.

They found that giving is irrational behavior, but people rationalize it with different reasons. Sadly, many fundraisers do not understand these different motivations, so they struggle to connect donors to the right opportunities at the right time. But what are these triggers that move people to give?

Listen to this episode of the Philanthropy212 Podcast with Penny Cowden. She discusses research on what drives giving with Tim Kachuriak, Founder and Chief Innovation and Optimization Officer for NextAfter. They talk about human behavior and giving, the different motivations for giving, how to generate more responses, and online giving. Stay tuned to find out about all these and more!

  continue reading

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