How Micro-Influencer Marketing Can Play A Role In Any Type Of Event GatherGeeks By BizBash: The Event Industry podcast

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How Micro-Influencer Marketing Can Play a Role in Any Type of Event

2+ y ago 43:23

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内容由David Adler and BizBash Media提供。所有播客内容（包括剧集、图形和播客描述）均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of GatherGeeks, BIzBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense.

Sponsored by Ticketbud. Running time 43:22.

… continue reading

125集单集

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How Micro-Influencer Marketing Can Play a Role in Any Type of Event

GatherGeeks by BizBash: The Event Industry Podcast

26 subscribers

published 2+ y ago

分享

MP4•单集首页

内容由David Adler and BizBash Media提供。所有播客内容（包括剧集、图形和播客描述）均由 David Adler and BizBash Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In this episode of GatherGeeks, BIzBash founder and chairman David Adler chats with Connor Stewart, the director of social media at mdg, a marketing and public relations agency specializing in audience acquisition for live and online events. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo gives an overview of why tapping into paid influencers and micro-influencers is so effective for events, and how to find the right partners for your brand. They also do deep dive into how to execute these new must-use marketing strategies—sharing the processes, tools and measurements needed to justify the expense.

Sponsored by Ticketbud. Running time 43:22.

… continue reading

125集单集

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