Using Private Podcasts in Your Marketing Strategy with Nora Sudduth | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.

Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.

00:00 - 00:54 Nora’s Bio

00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience

09:05 - 09:36 Use Rhea’s Promo code: MONTH1

09:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast

10:06 - 11:23 Welcome to the show, Nora!

11:24 - 12:57 Architecting your Marketing Strategy

12:58 - 15:58 “Customers are going to need more reassurance in the buying process.” -Nora Sudduth

15:59 - 18:16 Defining your customer’s potential problems

18:17 - 23:45 Adopting to Market evolution

23:46 - 26:54 Increasing the Value of an Offer

26:55 - 32:13 What is a Private Podcast?

32:14 - 33:20 Monetizing your Private Podcast

33:21 - 34:21 Hello Audio is THE best format for creating a connection between you and your audience!

34:22 - 38:51 Building a community through Success story Podcast

38:52 - 46:03 The resources that shaped Nora’s Marketing career

46:04 - 58:54 Top 10 ways How to effectively use Private Podcast

58:55 - 59:42 Reach out to Nora

59:43 - 1:00:46 Thank you so much, Nora! Enjoy your Marketing journey!

1:00:47 - 1:01:33 Join The Marketing Expedition Community today!

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