Creating a great product onboarding experience

Human Insight Podcast

内容由UserTesting Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 UserTesting Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1+ y ago 30:23

MP3•单集首页

已归档的系列专辑 ("不活跃的收取点" status)

When? This feed was archived on October 30, 2023 01:01 (6M ago). Last successful fetch was on September 29, 2023 05:25 (7M ago)

Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间，但仍然无法截取有效的播客收取点

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Customer onboarding is critical to the success of a business not just in activation, but in the long-term retention of those users.

Typically, we think of the example of when we sign up a new customer and then onboard them on our product or service.

But onboarding is more than that. You’ll need to re-onboard a once-every-few-months user every time they log on. And you’ll need to successfully onboard a customer every time you release a new product feature.

“If you don't,” says Pulkit Agrawal, cofounder and CEO of Chameleon, “that feature won't get adoption activation, retention, and won’t be part of the reason why customers stick around.”

Chameleon helps companies build better onboarding experiences. Agrawal was this week’s guest on the Human Insights Podcast, joining co-hosts Andy MacMillan and Janelle Estes.

“User onboarding, while it's typically considered at the start of the product journey, really applies across the product lifecycle as you build functionality,” Agrawal said. “And in the world of product-led today, where really the companies that have the best products and the most usage in engagement are the ones that win, it's really vital that companies have a method, a process, a system and tooling to continue to onboard users onto features and continue to drive engagement adoption.”

Listen to the episode and learn more about:

Why companies should focus on the why and not just the how with onboarding
The importance of onboarding, especially in a usage-based pricing model
How a friction log can help improve your customers’ onboarding experiences

Episode links:

Follow our new show: Insights Unlocked

62集单集

#Business #Marketing #Customer Experience #Market Research #Product Management #User Experience #Product Design #Customer Journey #User Research #Arts #Graphic Design #Tech #Usertesting #Consumer Insights