How to Launch an Effective PPC Campaign with Ben Lund | Marketing Expedition Podcast

Marketing Expedition Podcast with Rhea Allen, Peppershock Media

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.

00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”

00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast

01:05 - 16:04 Marketing Essentials Moment: Cold Calling

16:05 - 16:35 Welcome to the show, Ben!

16:36 - 18:58 Ben’s Background

18:59 - 22:50 Sales solicitation through Cold Calling

22:51 - 27:57 PPC - Pay Per Click Marketing

27:58 - 31:17 Conversion rate optimization tools

31:18 - 36:22 Using Google Data Studio to produce a data visualization

36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to monthly downloads. Visit: https://www.peppershock.com/product/kitcaster-podcast-agency

37:14 - 42:31 Getting ready for an email marketing audit with your client

42:32 - 47:39 Establishing trust through a value-driven email marketing campaign

47:40 - 49:15 E-commerce and sales

49:16 - 53:52 Where are your customers?

53:53 - 57:52 How to market in the event of a possible recession

57:53 – 1:01:31 Ben offers some valuable advice for aspiring marketers

1:01:32 – 1:02:22 Reach out to Ben at Rise Marketing Group

1:02:23 – 1:02:53 Share this podcast with others! Enjoy your Marketing journey!

1:02:54 – 1:03:41 Join The Marketing Expedition Community today!

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