Grape Britain – Laithwaites reveals Britain’s favourite wines and its rosé revolution

Global Economic Press

In this episode of Global Economic Press, Alex Brady delves into the evolving wine preferences in the United Kingdom, as revealed by Laithwaites, a leading UK wine merchant. The discussion highlights the enduring popularity of Sauvignon Blanc, which remains the nation's favorite wine, while red wines like Shiraz and Malbec dominate the top 10 list. The episode also explores the remarkable rise of rosé wine, with sales increasing by an astonishing 3,129% over the past three years. This surge is attributed to the growing adventurous spirit among British wine enthusiasts, who are increasingly exploring diverse and unique varietals from regions such as Portugal and South America.

Laithwaites' research also uncovers the diverse wine preferences across Britain's cities and towns, with each location embracing flavors that reflect its unique character. From Albariño in Manchester to Sangiovese in Newcastle, the data showcases a shift towards niche varieties, indicating a broader curiosity among wine lovers. Greg Roberts, Wine Educator at Laithwaites, emphasizes the connection between local tastes and wine choices, encouraging enthusiasts to explore new varieties that resonate with their hometowns. For more information on Laithwaites and their curated collection of wines, visit their website at Laithwaites.