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E06-WT-Byrne Vineyard - QR Codes

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What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 157595932 series 1226853
内容由Archive提供。所有播客内容(包括剧集、图形和播客描述)均由 Archive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Episode 6 of Winery Trailblazer you'll hear host, Danette Hibberd chat with Kate Giles, Business Development Manager at the beautiful Byrne Vineyards in South Australia
Kate spent several years working in some high profile Western Australian venues which laid the groundwork for her path through the wine industry, and after eight years spent working as venue manager and sommelier, she moved to Sydney to take a role with a wine distribution company. Within a short time frame, Kate stepped into the Key Accounts role, and grew the business through a number of channels and across an area including Sydney and Canberra.
Kate was then poached by another company to set up their wine distribution in Queensland - a role in which she spent three and a half years until the company was taken over. She subsequently set up a wine consultancy, and then moved to South Australia to take the role with Byrne Vineyards. Over the last eighteen months, she has redeveloped the global strategy, built their on-line and social media presence, and redesigned much of the labelling. In addition to this, Kate spends much of her time in the vineyards and winery working with their winemakers.
Kate's knowledge of the wine industry is vast and shares how Byrne Vineyards uses social and new media to expose their brand.
Today's What To Use & Do segment shares an overview of the new marketing avenue of QR Codes, and some tips on how to use QR Codes in your wine business.
  continue reading

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Artwork
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已归档的系列专辑 ("不活跃的收取点" status)

When? This feed was archived on October 21, 2023 05:57 (5M ago). Last successful fetch was on September 28, 2019 01:55 (4+ y ago)

Why? 不活跃的收取点 status. 我们的伺服器已尝试了一段时间,但仍然无法截取有效的播客收取点

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 157595932 series 1226853
内容由Archive提供。所有播客内容(包括剧集、图形和播客描述)均由 Archive 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Episode 6 of Winery Trailblazer you'll hear host, Danette Hibberd chat with Kate Giles, Business Development Manager at the beautiful Byrne Vineyards in South Australia
Kate spent several years working in some high profile Western Australian venues which laid the groundwork for her path through the wine industry, and after eight years spent working as venue manager and sommelier, she moved to Sydney to take a role with a wine distribution company. Within a short time frame, Kate stepped into the Key Accounts role, and grew the business through a number of channels and across an area including Sydney and Canberra.
Kate was then poached by another company to set up their wine distribution in Queensland - a role in which she spent three and a half years until the company was taken over. She subsequently set up a wine consultancy, and then moved to South Australia to take the role with Byrne Vineyards. Over the last eighteen months, she has redeveloped the global strategy, built their on-line and social media presence, and redesigned much of the labelling. In addition to this, Kate spends much of her time in the vineyards and winery working with their winemakers.
Kate's knowledge of the wine industry is vast and shares how Byrne Vineyards uses social and new media to expose their brand.
Today's What To Use & Do segment shares an overview of the new marketing avenue of QR Codes, and some tips on how to use QR Codes in your wine business.
  continue reading

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