最佳Charity Digital播客 (2024)

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143: Misinformation, disinformation, and conspiracy theories 28:20

2M ago28:20

28:20

Misinformation, disinformation, and conspiracy theories can be a problem for charities by negatively impacting upon service users, employees, and volunteers. Here, charities’ responsibility is two-fold: avoiding spreading misinformation themselves and quelling false information about their cause. Ensuring trustworthy online information is an aspect…

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142: How technology is meeting charity challenges 19:39

5M ago19:39

19:39

The last few years have been challenging for charities. A global pandemic hastened the speed of digital transformation for the entire sector, widespread inflation led to growing costs and more precarious fundraising, and charities have had to balance rising service demand with an uncertain economy. But many of these challenges have predated the pan…

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140: How your organisation should approach ESG 41:32

6M ago41:32

41:32

Climate change is a recurring news topic, perhaps the most pressing issue of our age, and it’s essential that charities take action. It’s time for charities to build environmental, social, and governance (ESG) strategies into day-to-day work. Our panel of experts discuss ESG and consider how charities can build it into strategies so they can implem…

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139: Generative AI: Should you believe the hype? 40:08

6M ago40:08

40:08

In this podcast, taken from a recording from our 2023 Conference, we aim to demystify artificial intelligence (AI), explain some of the best ways that charities can use it, illustrate some of the core benefits for charities, and suggest some of the ways you should practice caution. The session, delivered by Phil Dearson, Digital Director at WPNC, e…

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141: Locked & Secure: Mastering password management 21:39

6M ago21:39

21:39

As custodians of huge amounts of sensitive data and funds that are needed to deliver essential services, charities are under a great deal of pressure to ensure their charity is properly protected against a cyber breach. And proper protection includes that which we’re most familiar with: passwords. In this episode, we speak to Rick Wilhelm, PIR’s Ch…

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138: Keeping your online presence secure 25:31

7M ago25:31

25:31

With the combination of sensitive data records, funds, and limited cyber security resources to protect them, charities can look like prime targets for cyber criminals. The 2024 Cyber Breaches survey from the UK Government revealing that around a third of charities identified cyber breaches or attacks in the last 12 months. For today’s podcast, spon…

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136: How to engage supporters in the world of remote working 36:52

9M ago36:52

36:52

As the world moves from in-person to remote, how can charities build lasting relationships with supporters? The picture might seem a bit bleak. Data regulation has impacted outreach opportunities. The pandemic and advances in technology have resulted in changes in supporter behaviour. Trends show a decline in the number of people supporting char…

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137: How to be digitally inclusive 38:21

10M ago38:21

38:21

The world has gone digital, and tin many ways, that’s great: processes are quicker and easier than ever before, information is transmitted seamlessly across the globe, and new opportunities have been unlocked far and wide. But what about those who can’t experience these numerous benefits? People of any age and socio-economic background can be exclu…

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135: Building an income stream through lottery fundraising 33:29

10M ago33:29

33:29

During the cost-of-living crisis, many supporters have had to review how much they can continue to support their chosen charities, often causing a drop in income. With the number of lottery players in the UK still growing, Your Hospice Lottery and Make a Smile Lottery explain how offering supporters something in return (such as a chance to win mone…

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134: The bright future of fundraising 36:31

12M ago36:31

36:31

We might have to whisper...but 2024 looks…promising. Giving trends suggest an uplift. The economic outlook is encouraging, with lower inflation, wage growth, and more spending power. There is a strange feeling in the charity sector, one that we have not felt for years: optimism. That optimism will shift fundraising. We still expect flexible giving …

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133: The UK charity sector in 2023 30:28

1y ago30:28

30:28

It’s been a year of perpetual crises: the hangover of the health crisis, the emergence of geo-political crises, national and international economic crises, and an environmental crisis. Charities had to navigate various issues, overcome myriad threats, and practice resilience in the face of all challenges. But, in the face of such challenges, we’ve …

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132: The state of climate action in the UK charity sector, Part two 30:37

1y ago30:37

30:37

Our 2023 Climate Action campaign may be coming to an end in December, but that doesn’t mean we should stop acting on climate change. Indeed, climate change won’t stop acting on us. Our survey ‘Climate change in the UK charity sector’ found that more than four in five charities are concerned about the impacts of climate change but the majority rate …

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131: The state of climate action in the UK charity sector, Part one 36:46

1y ago36:46

36:46

This year, Charity Digital has been focused on climate action, aiming to raise awareness about climate change, show charities how digital and tech can help them to minimise their carbon footprint, and empower charities to take meaningful action to protect our planet. But we, along with many other charities, are still trying to improve our environme…

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130: Making digital transformation less daunting 38:35

1y ago38:35

38:35

More than four in five charities see digital as more of a priority as a result of the pandemic, according to the 2022 Charity Digital Skills Report. Demand for digital services has increased, with 72% of charities actively working towards progressing with digital through tools, skills, infrastructure, and more. But what, exactly, does progress look…

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129: Getting started with web accessibility 29:37

1y ago29:37

29:37

Web accessibility is increasingly a priority for the charity sector in efforts to reach more people and improve the lives of the people they serve. Around 1.3 billion people around the world experience significant disability, according to the World Health Organisation, representing one in six of the world’s population, many of whom are our benefici…

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128: How to improve your public speaking 35:30

1y ago35:30

35:30

Content people are a nervous bunch. We write in darkness, surrounded by books, shrouded in mystery. Many of us picked our roles precisely because we did not have to speak, or because we could speak through writing. But, on occasion, writers and editors have good ideas. And, on even rarer occasions, we might want to share those ideas, with other peo…

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127: Do charities care about climate change? 29:54

1y ago29:54

29:54

More than four in five charities are concerned about the impacts of climate change, according to Charity Digital’s recent survey, Climate Change in the UK Charity Sector. Yet only 52% of charities say environmental sustainability features in their strategy. But what do these findings actually say about the charity sector? Charities may well be conc…

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126: Digital fundraising trends for 2024 39:46

1+ y ago39:46

39:46

2023 has proved another challenging year for the charity sector. The Cost-of-Living crisis has provoked a Cost-of-Giving crisis, meaning many charities have been faced with less funds to deal with increased demand. But, as ever, we’ve seen charities prove their resilience with a host of novel fundraising solutions and creative forms of service deli…

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125: Tone of voice 101 30:37

1+ y ago30:37

30:37

How you speak to your audience matters. From building trust, to being clear, showing respect and sensitivity, and differentiating your charity from others, it’s important that you get it right. Using the right tone of voice is about being intentional with your words in order to build the best relationships possible with service users, supporters, a…

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124: The future of content 37:44

1+ y ago37:44

37:44

Content is ever evolving, and it is now evolving at rapid speed. The content of today looks drastically different to the content of five years ago. And content in five years will look drastically different to the content of today. We want to discuss how it might look, the main changes that may take place, the core trends that are set to define the …

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123: Crisis control: Burnout in the charity sector 43:58

1+ y ago43:58

43:58

Three years after the beginning of a global pandemic, and now months into a cost-of-living crisis that shows little signs of slowing, the 2020s have been a tumultuous time for the charity sector. As we leap from crisis to crisis, charities face a rise in demand for their services, concerns over their ability to fundraise, and rising costs themselve…

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122: Will artificial intelligence revolutionise charity work? 38:36

1+ y ago38:36

38:36

Artificial Intelligence (AI) has already long impacted our lives, but recent developments in the technology have created a frenzy around its possibilities and risks. While some are excited about saving time and money with new AI technologies, others are sceptical and would much rather proceed with caution. The most common ways AI is used in 2023 ar…

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121: What’s it like to work in the charity sector? 35:14

1+ y ago35:14

35:14

There are lots of theories about life working in the charity sector. We’ve heard that it provides huge job satisfaction, that it is bureaucratic and frustrating, that it pays badly or well, that the benefits are few or many. Surveys suggest a sense of fulfilment, but also point to an unhealthy work culture, high expectations to go above and beyond,…

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120: The rise of the content bots 38:35

1+ y ago38:35

38:35

Content bots are a form of generative AI that create content in seconds. ChatGPT, Jasper, and various other platforms generate content at overwhelming speed, averaging around 20-30 seconds to respond, offering complete articles, lists of facts, and even poems. The content bot can provide huge benefits to charities. But they also pose substantial ri…

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119: How to campaign for the climate 38:13

1+ y ago38:13

38:13

We discuss how charities can use campaigns to tackle climate change, consider the role of digital technology, and reflect on what we have learnt from our own Climate Action Campaign由Charity Digital Podcast

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118: Can technology save the planet? 38:10

1+ y ago38:10

38:10

Tech has always played a paradoxical role in the history of climate change: as both problem and solution. Tech is one of the main drivers of greenhouse gas emissions and pushes us further into the climate crisis. Tech also helps us to limit our emissions and deal with the various impacts of the climate crisis. The choice rests on humans and our col…

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117: The latest in charity cyber security 39:07

1+ y ago39:07

39:07

This podcast is sponsored by the Public Interest Registry (PIR), the non-profit organisation that powers the .ORG domain. Looking after your cyber security is a constant process. Cyber threats grow more sophisticated, new tools to tackle them arrive on the scene, and charities must stay up-to-date in order to stay secure. In 2022, 30% of charities …

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116: Everything we've learned about writing content 33:33

1+ y ago33:33

33:33

Reports of the death of written content have been greatly exaggerated. Blogs were the second most created form of content in 2022, according to research from HubSpot, while reports from Statista found that How To articles were the most popular content formats. Whether it’s a blog, website home page, or a press release, writing is essential for comm…

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115: How to talk about climate change 36:54

1+ y ago36:54

36:54

As a team, we are thinking a lot about climate action and how charities can get involved. Our 2023 Climate Action campaign aims to impart those findings to our audience. In this podcast, we think beyond why it’s important to talk about climate change to discussing how we and other charities can talk about climate change. We ask: how can charities t…

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114: Cost-of-living crisis: the main challenges of 2023 39:39

2y ago39:39

39:39

Charity professionals are all too aware of the cost-of-living crisis. It has posed a dual threat to non-profit organisations: funds decrease as service demand increases. The crisis is the defining issue of 2023, so much so we’ve put it front and centre of our #BeMoreDigital Conference. This year, charities will need to work out how to tackle the ch…

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113: Using data to develop user personas 35:24

2y ago35:24

35:24

User personas are an essential tool for charities. They are fictional representations or archetypes created to help you target and optimise various aspects of charity operations. Personas allow your charity to segment users, practice precise targeting for marketing campaigns, streamline volunteer management, improve donor recruitment and retention,…

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112: Gaming for Good: an essential fundraising tool 45:02

2y ago45:02

45:02

In 2020 alone, gaming platform Twitch raised $83M for charitable causes. While it might have started as a niche avenue, with only a few charities playing around on YouTube and Twitch, Gaming for Good has now become an enormous fundraising opportunity, one that also allows charities to reach a new – and generous – demographic. This podcast will help…

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111: How to create an environmental policy 35:32

2y ago35:32

35:32

It is not a legal requirement for UK charities to report on their environmental impact. Though sustainability is becoming an increasing concern to donors, beneficiaries, and investors, it can be difficult for charities to discuss their green credentials publicly and harder yet for them to know where to start building them. In this podcast, Charity …

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110: Show don't tell: communicating the value of tech 24:10

2y ago24:10

24:10

There are now tech platforms to support almost every aspect of your charity’s work and operations. Each year, shiny new software and glittering platforms pop up, all promising to make your fundraising better, your services faster, and your marketing more targeted. But with so much choice, how do you convince senior stakeholders that one thing is mo…

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109: The essentials of effective online communication 32:57

2y ago32:57

32:57

Language: it may be easy to take it for granted but where would we be without it? You would not be reading this sentence, and I would not be writing it. Most importantly, you would not have the opportunity to hear the insights of our wonderful experts today – and then where would we be? In the work of charities, language can be a tool for many thin…

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108: Harnessing tech to eradicate modern slavery 18:33

2y ago18:33

18:33

Our latest podcast includes a discussion with people who have first-hand experience of using digital to achieve less with more. Justine Currell, Executive Director at Unseen, explains how smarter tech has allowed the charity to vastly maximise their services and save lives through swift action.由Charity Digital Podcast

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106: Lockdown, digitalisation, and fundraising after the pandemic 36:17

2y ago36:17

36:17

Over the past three years the sector has been required to adapt to changes like never before. Overnight charities plummeted into a virtual world of fundraising, ‘pivoting’ and ‘hybrid’ became part of everyday conversations, and service delivery depended on digital solutions. Now that we are well and truly out of the pandemic, fundraising is returni…

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107: How to overcome fundraising challenges in 2023 40:55

2y ago40:55

40:55

COVID-19 drastically altered the landscape of fundraising. It undermined long-standing traditions, old assumptions, and ingrained expectations, and paved the way towards a brighter, more dynamic, and more digital future. Charities found stability in 2022, or at least some version of stability, but were immediately struck by new political, economic,…

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105: The benefits of user-centred design 37:29

2y ago37:29

37:29

Cancer awareness messages usually encourage people to check themselves, look out for various symptoms, or potentially go for a test. But for prostate cancer, there’s no clear call to action, so it can be tricky. Prostate Cancer UK developed the 30-second Risk Checker to solve that problem and make effective public health campaigns possible. It led …

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104: Fundraising actually 32:36

2y ago32:36

32:36

The world can sometimes feel a little gloomy. But it’s always worth remembering that thousands of people dedicate time, money, and resources to charities every single day. Even now, in the midst of a cost-of-living crisis, in the midst of multiple economic challenges, donations remain strong, with fundraising campaigns continuing amid the various p…

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103: Digital strategy: the road to success 44:10

2y ago44:10

44:10

Our latest podcast explores the different aspects of developing and implementing a digital strategy. Each of the guests brings a different perspective to the practice of creating a digital strategy, as leaders, as consultants and advisors, and as professionals in the charity sector. Areas explored in the podcast include the most important elements …

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102: How to grow a podcast 38:03

2y ago38:03

38:03

The Charity Digital podcast started more than three years ago with old headphones, not much sense of direction, and perhaps a little too much ambition. But now, as we speed past our 100th episode, we are growing and growing, with professional equipment, backing tracks and editing software, external thought leaders and internal experts, and still to…

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101: Fundraise on social media with just 25 minutes a day 41:41

2y ago41:41

41:41

Social media is an essential tool for charities, in terms of raising awareness, increasing reach, meeting demands of service users, and much more. But it’s become increasingly important as a fundraising tool, helping charities to share their impact and find droves of new donors. But charities need to use the tool in the right way. Our latest episod…

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100: Climate change and the charity sector 31:02

2y ago31:02

31:02

Climate change refers to long-term shifts in weather patterns and average temperatures, largely caused by human action. The impacts of rising temperatures have already been felt across the world and, if we do not take action, the consequences of further increases could be catastrophic. Charities should remain at the forefront of climate action. The…

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99: Digital hacks: big impact for small charities 35:31

2y ago35:31

35:31

As a small charity you can often make change happen quicker than bigger organisations. This podcast talks you through how Agile working can help you act quicker and think big. Our hosts Jen Lowthrop (Digital Consultant and Agile Coach, Feel Good Do Good) and Kathryn Dingle (Digital Product Manager, NPC) look at different software and processes that…

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98: The status of fundraising in the UK 2022 38:13

2y ago38:13

38:13

Nearly a third of charities have reported a decline in income over the last 12 months, according to research from Blackbaud. But while funds are required to help charities continue delivering their services as demand continues to rise, organisations also must balance this with looking after their donors too, particularly as money worries grow. In t…

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97: Online giving: how charities can effectively manage data 34:12

2y ago34:12

34:12

When it comes to fundraising, data is your biggest asset. It’s the key to unlocking what, when, and how your supporters want to donate. But with great data comes even greater responsibility. Excellent management should be the number one concern for any charity, especially in the age of online giving. It is now more important than ever for charities…

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96: How technology builds trust 31:15

2y ago31:15

31:15

Trust is bread and butter to charities. Without it, they struggle to build meaningful relationships with donors and beneficiaries, raise funds, and deliver much-needed services to the communities they serve. Good use of technology only reinforces a charity’s commitment to act in its audiences’ best interests. It can make charities more efficient, e…

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95: Charities of the future: how to #BeMoreDigital 25:49

2y ago25:49

25:49

As leaders, charity CEOs have been at the forefront of every digital change, but they're not necessarily digital experts. Just like others, digital might have been relatively new until the pandemic hit. Digital change is about involving everyone. It’s about using the strength of your teams, asking for help, and achieving lasting impact. Now, charit…

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94: Getting to grips with Giving Tuesday 31:48

2y ago31:48

31:48

Ten years ago, the Giving Tuesday movement began to encourage people to give back to a good cause after taking advantage of the money-saving deals of Black Friday and Cyber Monday. Since then, Giving Tuesday has grown exponentially, with £14,000 being raised per minute for participating charities in 2020. Giving Tuesday provides charities the chanc…

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