))
Ep 90: Winning an RFP with Playfulness, with Sophia Story
Manage episode 284609323 series 2847840
内容由Kelly Campbell提供。所有播客内容（包括剧集、图形和播客描述）均由 Kelly Campbell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On this episode of THRIVE — sponsored by Workamajig — Kelly and Sophia Story discuss how to win a Request for Proposal by being playful. Forty percent of big brands are actively looking for smaller agencies this year because they’re more nimble, can push creative boundaries and tend to think outside the box in their work.
Sophia and I cover these points and more:
- The pros and cons of RFPs and how they can be a necessary evil depending on vertical specialization;
- Sophia shares her recent experience in landing a top brand by using the proposal as a game;
- It’s okay to push back during the RFP process by asking for a conversation or letting the company know why you’re declining to respond.
Be sure to tune in to other episodes of THRIVE to learn how to become a conscious leader, grow your agency, and more. Thanks for listening, and I’d love to hear your takeaways!
If you enjoyed this episode, post it in your stories and tag me @agencyscaler. And don’t forget to subscribe, rate, and review the podcast wherever you listen.
CONNECT WITH SOPHIA STORY:
CONNECT WITH KELLY CAMPBELL:
164集单集
分享
