Restoring the soul of business with @Rishad Tobbaccowala


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In this podcast, Rishad Tobaccowala discussed the importance of understanding the soul of the business. He emphasized how important it is to nurture creativity. He warned about not getting distracted with too much math but also keep an eye on the mission. This will help create a human-centric and human-powered organization. A session is a good watch for aspiring leaders tasked to build future organizations amidst the age of data and intelligence. Timeline: 1:31 Rishad’s journey. 5:05 Rishad’s current role. 8:42 On Publicis. 12:03 Transformational changes in the media industry. 20:26 Transforming a culture heavy company. 30:43 Math is good but don’t forget the mission. 35:16 Staying human in the age of data. 46:50 The mental operating system. 53:12 Leading with the soul. 56:43 Striking a balance between data and creativity. 1:00:30 Rishad’s success mantra. 1:06:25 Rishad’s favorite reads. 1:13:08 Closing remarks. Rishad’s Book: Restoring the Soul of Business: Staying Human in the Age of Data by Rishad Tobaccowala, Tom Parks Podcast Link: iTunes: Rishad’s BIO: RISHAD TOBACCOWALA is a chief growth officer at Publicis Groupe, an advertising and communications firm with 80,000 employees worldwide. Hailed by Time magazine as one of the top five marketing innovators and recognized by BusinessWeek as one of the top business leaders, he regularly presents keynotes at industry conferences and speaks at global organizations such as Kellogg’s, IBM, Amazon, Google, and Facebook. Some Questions we talked about: Explain your journey to your current role? Could you share something about your current role? What does the Publicis Group do? Why write this book? What are the premises of this book? So how do we stay human in the age of data? You talked about that businesses have too much math and so little meaning, could you elaborate on that? How to stay human in the age of data, what is your recipe? Did you talk about Mental Operating System, talk to us about that? How does one lead with the soul? You talked about data blinded companies, what are those, and if you are one, how would you know? Data had been feeding into our culture for so long, how businesses could get their creativity back? How could companies strike a balance between data and creativity? Read more at: