Manage episode 295367961 series 2921506
You probably know about the best-selling book entitled American Icon which explains how an outsider turned around an ailing automotive company.
But what set Alan Mulally apart from any other CEO? Why didn't he bring his Boeing managers to Ford with him? Is he as humble as we see him in the many interviews he conducts?
Bryce Hoffman is the author of American Icon, and we learn more about this fascinating CEO along with his newest book about red team thinking.