No one watches your webinar replays! 7 reasons your program and business needs a private podcast with Leanne Hughes (Episode 189)
Manage episode 301061682 series 2928599
I'm handing you an idea today that's worth at least $10k, and this idea applies to you whether you’re a consultant working externally, you work internally as a leader, as a director, as a Comms or L&D expert.
I don’t know about you but I often sign up to online webinars, events, courses, programs, [fill in the blank here] with incredible motivation.
As I take out my credit card to pay I say, “This is the program I’m going to engage in. I don’t care if it’s on at 2am my time. I’ll be there live!”.
If you’re anything like me you’ll know that, in a couple of weeks, that 2am live webinar happens and I go to bed the night before, thinking, "I don't need to stay up for this. I'll watch the replay!"
Watching that replay keeps getting taken over by other priorities, so I never get that time.
So, if you run a course, or work internally and you WANT people to hear your message, relying on them to watch a replay is not a good strategy.
If only 5-10% people who sign up for an online course, then we need to rethink our approach.
Why do we run video shows, or send through webinar replay links, when podcasts are the most joyful way to learn?
As a podcast listener, I’m preaching to the converted. However, you might work internally and want some ideas on how to persuade your company to start a podcast. Or, you might want a nudge to create your own show.
In this episode I share the Top 7 reasons why I think you, and your company needs to start a podcast.
If you'd like to get assistance with setting one up, send me a message on LinkedIn, oh and check out the tool I use to create my private podcasts, Hello Audio!