Manage episode 325394279 series 2939014
One of the most unhelpful small business marketing tips I hear is ‘pick a niche’.
But you can’t really ‘pick’ a niche - because your niche will pick you!
In this episode of the Courageous Content Podcast you’ll learn:
- Why ‘client avatars’ are unhelpful
- What makes a great small business niche
- Why coaches struggle with finding a niche
- Why you can’t ‘choose’ a small business niche