Ep. 205: Zack Anderson | Bringing the Elusive Promise of Personalization to Life


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由Player FM以及我们的用户群所搜索的Bain & Company, Rob Markey, Company partner, and Customer experience expert — 版权由出版商所拥有,而不是Player FM,音频直接从出版商的伺服器串流. 点击订阅按钮以查看Player FM更新,或粘贴收取点链接到其他播客应用程序里。

In this episode, Zack Anderson, chief data and analytics officer at National Westminster Bank (NatWest), and Rob Markey discuss how garnering a deeper understanding of customers’ perspectives improves a company’s data analytics and why a more streamlined approach to extracting customer information improves client satisfaction. Zack also highlights his top strategies to ensure consumers remain responsive and satisfied with a company’s offerings, approaches, and targeted communications.

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If you’d like to learn more about Zack Anderson you can find him on LinkedIn.