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Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts.Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned.The show is designed to provide valuable insights and practical tips for any podcaster, whether they are ind ...
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“Don’t underestimate who you can get—leaders in their field want to share their expertise with a dedicated audience.” - Hugh Hiemstra Talking to Hugh Hiemstra was truly a game-changer for me, both as a podcaster and someone who’s constantly looking for ways to improve the creative process. Hugh brought incredible insights into the power of curiosit…
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“It’s not about the beer anymore—it’s about the kind of meaningful conversations you’d have over a beer with a friend.” This episode with Steve Holloway truly left me inspired and motivated. Hearing Steve’s journey from starting Between Two Beers in a Hamilton garage with no expectations to building an award-winning podcast with millions of downloa…
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“In podcasting, it’s not about downloads; it’s about creating meaningful engagement.” I talk with Harry Morton, founder of Lower Street Media, to explore the future of brand storytelling through podcasting. With over 7,000 episodes produced and high-profile clients like PepsiCo and Fidelity, Harry shares insider strategies for using podcasting to b…
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Niall Mackay, The Podcast Guy, shares his journey from starting a podcast about Saigon in 2019 to running a successful, end-to-end podcast production agency. Niall discusses the evolution of his podcast, including rebranding it to focus on Vietnam as a whole, and how he navigated significant challenges like the COVID-19 pandemic. He emphasizes the …
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"Podcasting is a window to my world, and through it, I’ve met people I never imagined I’d connect with." Niall Mackay sits down with Radim Malinic, a creative designer, best-selling author, and the host of Creativity for Sale, now called Mindful Creative. They explore Radim's journey from his initial struggles with podcasting to building a platform…
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Expert Podcast Planning Strategies: How to Create a Successful Show with Charlotte Lewis-West
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"Podcast audiences absolutely love consistency." - Charlotte Lewis-West Niall Mackay sits down with podcast strategist Charlotte Lewis-West to uncover the keys to effective podcast planning and promotion. With years of experience in radio journalism and podcast consultancy, Charlotte shares invaluable insights on developing a solid podcast strategy…
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Podcasts have revolutionized how we consume content, providing a platform for storytelling, education, entertainment, and conversations that span the globe. Today is International Podcast Day, September 30, is a time to honor the incredible impact podcasting has had on our lives. As a podcaster myself, I’ve seen firsthand how this unique medium can…
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I thought I knew content creation, but podcasting taught me so much more." – Michelle O’Brien Niall Mackay provides a comprehensive audit of Michelle O'Brien’s podcast,”The Upward Spiral Podcast”. Michelle, a marketing professional who transformed her life after giving up alcohol two years ago. She also shares her journey from being a casual drinke…
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Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and rea…
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In this episode I interview one of the biggest names in podcasting, Jordan Harbinger! We delve into the art of preparing for podcast interviews. Jordan, whose podcast has millions of downloads, shares his journey from being a Wall Street lawyer to a renowned podcaster. He discusses the importance of extensive preparation, including reading entire b…
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"What are the three problems that we primarily have? Discovery, interactivity and monetization. In podcasting 2.0 is we've just added some new features" In this episode of Smarter Podcasting, host Niall Mackay and guest Sam Sethi discuss the concept of Podcasting 2.0, focusing on three primary challenges in podcasting: discovery, interactivity, and…
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"It's amazing that you're taking one piece of content, spreading it across so many different ways." Niall Mackay provides a comprehensive audit of Troy Hipolito's podcast "The Troy Show." Niall offers invaluable insights on improving podcast quality, from artwork and SEO to audio production and content consistency. Troy, a LinkedIn influencer with …
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"Just be yourself because it’s only you that can do that." Niall Mackay conducts an in-depth audit of Linda Vo's podcast "Inspired by Success". Linda, an entrepreneur with an inspiring backstory, shares her podcasting journey and receives valuable feedback on her show's audio quality, content structure, and overall presentation. Niall provides acti…
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"There's no perfect portion of the podcast that you need to get clipped, try something else if it doesn't hit the right demographic." Niall Mackay sits down with Arielle Nissinblatt, Community Marketing Manager at Descript, to discuss the evolution of podcast editing and the growing importance of video content in podcasting. Arielle shares her jour…
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"One of the most difficult things about podcasts or making podcasts for YouTube is they're generally not that dynamic." Niall Mackay discusses the age-old debate of podcaster versus YouTuber. As a podcast producer and coach, Niall shares his insights on the pros and cons of both mediums, drawing from his personal experience and industry knowledge. …
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Niall Mackay shares his top 10 tips for optimizing your editing workflow with Descript. Having built a business around the powerful software, Niall is a true Descript master. His advice covers everything from using AI tools like Studio Sound and filler word removal, to leveraging templates and editing video. Niall emphasizes the importance of quali…
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"As soon as you start doing something for money, whether you like it or not. It's gonna change." Podcasting expert and host of Smarter Podcasting Niall Mackay is interviewed by Samantha an AI Voice powered by ChatGPT. Niall shares his journey from being an avid podcast listener to becoming a successful podcaster himself. He candidly discusses the c…
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In this episode of Smarter Podcasting, host Niall Mackay talks with Erin and John, a husband-and-wife duo behind the Connect-Empower Podcast. They discuss the challenges of starting a podcast, the importance of quality equipment and editing, and the commitment required to produce a consistent show. Erin and John share their journey from initially t…
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In this episode, I take you through my personal experience of evolving from a podcasting novice in 2019 to a professional editor and producer for over 30 shows globally. I provide my top five tips for those interested in starting their own podcast on a budget. My recommendations include selecting basic but vital equipment, creating a workable home …
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Constructive Feedback and Tangible Tips For A Better Podcast - Better Business, Better Life Podcast Audit
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Niall Mackay shares his podcast audit of Debra Chantry-Taylor's show Better Business, Better Life. They discuss equipment and editing processes, defining a clear niche and audience, crafting compelling introductions, improving audio quality, editing techniques, balancing video and audio elements, optimizing calls-to-action, and more. Niall provides…
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Seasoned podcaster Garry Kelly, Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters. Key Takeaways: - Start with just a good microphone - quality comes first. Acoustics matter more than equipment. - Editing makes a b…
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I'm joined by a podcaster who I first met when we did a coaching call on how to use Descript. Then she heard about my podcast audits I've been doing and she was like, "yes, please give me an audit!" My guest today has a background in customer service, and she just wants to serve people and help people. So started a podcast with her dad, which means…
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I share my top 10 programs for podcasting and how much they cost. I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor,…
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I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content. My expertise, is in podcast audio and podcast quality. In my second podcast audit I talk to Care Messer from the Birth Education Center and give some simple advice…
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The first Smarter Podcasting, Podcast Audit. My expertise, is in podcast audio and podcast quality. I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content. And that is the number one rule. Podcasting and the rest comes …
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In this episode, I'm going to cover one of the most important questions you can find on Google. What editing software do I use to edit my podcast? And what is the difference between audacity and gavage band? And this episode, we're going to cover the pros and cons of each of those programs. And the one major difference that you need to know before …
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Feeling unsure about starting or improving your solo podcast? In this episode,I share five essential strategies to help you create your solo podcast that your audience will love. From research and storytelling to authenticity and listener engagement, I share my expert insights on making your solo podcast a success. Episode Highlights: [00:01:00] Re…
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How To Run a Podcast To Get More Customers and Clients? With Anii Hoang from The Aspiring CMO
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Thank you to Anii Hoang from The Aspiring CMO podcast for letting me share this episode with you! In my journey with Seven Million Bikes Podcasts, a pivotal moment emerged when a talented marketing graduate posted on Facebook, expressing her eagerness to contribute blogs for her portfolio. Our initial conversation left me astounded by her vigor, ex…
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I'm opening up about my podcasting journey and the blunders I've encountered along the way. Join me as I share some valuable lessons learned from my experiences so that you can avoid these pitfalls and create a smoother path to podcasting success. Key Times to Listen: 00:01:00 - The Importance of Hitting Record 00:02:00 - The Power of Headphones 00…
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I've got something special to share with you – an honest review of the Maono PD200X Microphone that's making waves in the content creation world. Join me on this audio journey as we unbox the dynamic Maono PD200X, a versatile USB/XLR microphone with a unique glowing band that sets it apart from the rest. I'll walk you through its technical specific…
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In this episode, we explore the benefits and different types of podcast headphones available. We discuss the importance of features like sound isolation, comfort, and accurate audio monitoring in enhancing your podcasting experience and improving sound quality. Here are five key talking points for this episode: Headphone Features for Podcasters: Un…
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In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity. I also shares recommendations for budget-f…
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Dreaming of starting your own podcast but unsure where to begin with equipment and setup? Or looking to elevate your existing show? You've come to the right place! Join me in this episode of Smarter Podcasting as share everything you need to setup your own podcast studio, including podcasting equipment, and software. My practical tips, expert advic…
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Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion. In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how …
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Tune in to our latest podcast episode featuring me, Niall Mackay, a stand-up comedian and teacher in Vietnam with Andrew Durning from That Mental Ginger Show. In this engaging conversation, Niall and host Andrew discuss the challenges of creating a successful podcast course, their experiences in content creation, the importance of finding one's nic…
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Dreaming of quitting your job to podcast full-time? Discover how in the latest episode of Smarter Podcasting! Join Niall Mackay as he shares his journey and practical advice on growing and monetizing your podcast. This empowering episode delves into seven actionable strategies for turning your passion into profit. Key talking points: Top Monetizati…
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Struggling to name your podcast? Tune into the latest episode of Smarter Podcasting, where I share 10 essential tips for finding the perfect name for your show. Your podcast name is the first thing that potential listeners will see, hear, and remember about your show. It’s important to choose a name that represents your brand, your message, and you…
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Are you struggling to expand your podcast audience and take your show to the next level? You're in the right place! In this episode, Niall Mackay reveals 25 actionable growth hacks designed to build your audience and strengthen your connection with your community—all within just 25 minutes. Niall covers a range of strategies to boost your podcast’s…
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Are you ready to create a podcast that listeners can't get enough of? In this episode of Smarter Podcasting, Mark Steadman from Origin joins Niall Mackay to share essential strategies for putting your listener first and crafting content that truly resonates. Discover the key principles that can help you build trust, attract new listeners, and keep …
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In this episode of Smarter Podcasting, host Niall Mackay explores the controversial topic of SEO in podcasting and its potential to transform your business. Joined by Ian Paynton, an entrepreneur revolutionizing his content agency with podcasting, they break down the essentials of optimizing podcast content for SEO and discuss whether it’s worth th…
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In this episode, the host discusses the importance of content planning in podcasting, emphasizing how good planning can prevent "pod fade," where many shows disappear after just 10 episodes. With the right approach, your podcast can continue for 50 or even 100 episodes. Host Niall and the guest share practical strategies for content planning, inclu…
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In this episode of Smarter Podcasting, Niall interviews Brian Biedenbach from Summit City Studios about how to kickstart a podcast without spending a fortune. They challenge the idea that podcasting requires costly equipment by revealing how they both began their successful podcasts with just a laptop, free software, and an affordable microphone. K…
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Are you a podcaster looking to grow your audience and measure the success of your show? In this episode, we dive deep into the world of podcast analytics. From basic metrics like downloads and listener retention, to demographic and conversion data, understanding and utilizing podcast analytics is crucial for any successful podcast. I share the impo…
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Podcasting has been revolutionized with the integration of AI technologies. Podcasters can now save time and produce better content with the help of AI tools. In this episode, we discover how AI can be used to enhance audio quality, generate show notes, and provide personalized content recommendations. We also explore Descript , an editing tool tha…
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Are you considering starting your own podcast but have no idea where to begin? In this episode, we cover everything you need to know to get started on the right foot. From choosing a topic and name to recording equipment and editing software, I've got you covered. I also discuss how to retain listeners, promote your show, and even monetize your pod…
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Thanks for listening to this brand new show, Smarter Podcasting. I’m Niall Mackay, the podcast guy and founder of Seven Million Bikes Podcasts. I’m a podcast fanatic, stand-up comedian, and teacher. My mission is to help you on this podcast journey with me! Save Frustration. And time! Let my team and I save you the time and frustration it takes to …
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