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The Busy Marketer Podcast with BJ Smith

BJ Smith: Digital Marketing Strategist, Speaker, Internet Entrepreneur

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BJ Smith from The Busy Marketer Podcast and Blog is here to help small to medium businesses, churches and other organizations streamline their Online Marketing. He’ll share his time-saving tips and host interviews with industry experts on topics such as: Email marketing, social media, website and landing page optimization, search engine optimization (SEO), search engine marketing (SEM), pay per click advertising (PPC), project and campaign management, as well as organization and efficiency t ...
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I recently took a Meyers-Briggs test and discovered I'm an ENFP. That pretty much means I crave creativity and freedom more than just about anything. Many marketers are like this--we prefer to put our nose down and be creative which means we sometimes don't give as much attention to other aspects of business. This is especially true for the financi…
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Michael Roderick shares how to grow your network by becoming a connector. This powerful skill set can be your catalyst to massive business and personal success. https://BJSmith.co/24 We discuss the difference between a "Networker" and a "Connector" and how to avoid common mistakes. Visit the Show Notes page for more details from this interview and …
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Brian Honigman from Honigman Media joins the group to give some hard truths and amazing tips about Content Marketing. https://BJSmith.co/23 His company is a consultancy that provides strategy on content creation and content distribution. You can find his articles over at The Wall Street Journal, Forbes, World Economic Forum and others. Brian is als…
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What does digging in the dirt have to do with understanding your personal brand? Danielle Watson is an expert at demonstrating how to unite conflicting circumstances to create something uniquely your own. Her Purse Process is an evolutionary process that helps the smart highly-capable woman ditch the emotional baggage that has her spinning her whee…
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Stan Genadek is no stranger to focus. He tells us about rebranding his excavating and landscaping company--moving from a multi-million dollar we'll-do-everything business to a more efficient specialty company. It's all about focus! Visit the Show Notes page for more details from this interview and links to everything we discuss. http://TheBusyMarke…
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For Jeremy Miller, branding is deeply personal. When he joined his family IT staffing business, he found the company in distress. The industry was changing all around them and he and his team had to make changes or close the doors. After trial and error, Jeremy realized that it wasn’t the sales team or processes that were no longer working, it was …
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Two years ago they were everywhere. Social media “gurus”. The people that were experts in it all. Jay Baer recently said that if anyone claims anything is “dead”, you should run from them as fast as possible. I’m not saying that the Social Media Guru is dead, but it may have one foot in the grave. According to guest Ahna Hendrix, social media is be…
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One of the most frustrating things is try to complete a project with people that have different communication styles and personalities. This is a common problem in the digital marketing world when marketers try to communicate with developers. David Workman of Delta Apparel shares with us how he bridges the communication gap and gives great advice t…
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Why Do Most Start-ups Fail? The top reason? They make products no one wants. This comes from a recent Fortune article titled, “Why startups fail, according to their founders,” and it illustrates why research is important. It is easy to get wrapped up in doing what “I” want to do and fail to give a lot of thought to who I need to serve in order to e…
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Today is the very first National Podcast Day, so to celebrate, I'm sharing information about podcasts and why you should listen to them. I also talk about how one podcast inspired me to start my business and my own podcast. Finally, you'll hear about some of my favorite podcasts. Show Notes: http://TheBusyMarketer.com/21 NationalPodcastDay.com Some…
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Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge. Mentors Greg relied …
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How do you use social media to market a nonprofit organization? K.P. Kelly found out almost by accident. He was just trying to lend a hand and it turned into his own nonprofit. Hear K.P.'s story and recommendations for using social media to promote nonprofits and small organizations. He also tells us about his upcoming 255 mile run across Ohio to r…
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Great employees make great companies. If you’re doing it right, your greatest asset is inside your doors already. They are your internal customers aka, your employees. I recently had a talk with Brian Fanzo (@iSocialFanz) of Broadsuite about how your employees can be a vital part of your social media marketing strategy. Employee Advocacy Engage you…
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When you think about branding your business or organization, what comes to mind? Your logo? Your tagline? Sari Gabbay is the owner of U2R1 Media and she's here to tell you the truth about branding. Can you handle it? What is Branding? Branding is your story. If you can't tell your story very quickly, then it's too complicated. Your brand is how peo…
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Darren Baldwin is an eCommerce marketer that knows how to build a successful business with very little. When he joined Dungarees.net, they were still managing products and inventory with Excel spreadsheets. Today, they are an Internet Retailer Top 1000 company. Darren and I talk about some of his presentations on Email Marketing at Bronto Summit. T…
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When I was in business school back in the late ‘90s, everyone had to have a mission statement. It didn’t matter whether it was a company, a department or an individual -- everyone had a mission statement. When it comes to digital marketing I believe you need something like a mission statement to guide you. A mantra. I ask my guests what is their ma…
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Christopher Brereton has a passion for nonprofit organizations and helping them do a better job at marketing through technology. We talk about the evolution from the original PictureHealing service to the current mobile app development company, PwrdBy. I ask the big question -- Who really needs an app? The answer may surprise you. This episode is t…
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Chris Monteleone is one of the co-founders of the new social media platform Sweigh. It's a fun app that gives you 140 characters to pose a question and give the Sweigh community two options for answers. Users swipe left or right to vote on their favorite answer. But ... There's much more than meets the eye. The backend stores all of this "survey" d…
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Erik knows to grow a business quickly like a growth hacker, you have to be on point with all of your digital marketing channels -- email marketing, social media marketing, PPC, SEO, etc. It's hard for many companies to employ all of the talent needed to get those jobs done. That's why he created Hawke Media, to fill the gaps and take your marketing…
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Emily Pfeiffer, Director of E-Commerce Marketing at Berkshire Blanket, asks, "WWYBD - What Would Your Brand Do?" As you can guess, Emily is all about building a strong and engaging brand. She helps us to understand that it is not only important to know who our customers are, but who our brand is. How do you speak to your customers with Social Media…
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Welcome Priscilla Vento, the founder of the PR firm 30 Miles North. We talk about what Public Relations means to small business and organizations today and how it relates to marketing. There’s a good dose of Social Media talk plus she reveals tips for getting your message in front of reporters and bloggers. Are Press Releases still useful? BONUS: P…
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In this episode of The Busy Marketer Podcast, BJ shares stories with Cynthia Johnson, The Social Media Girl, from RankLab Interactive. Cynthia has worked with a variety of businesses in areas including medical, political, entertainment, small local businesses and personal reputation management -- helping them achieve their social media and brand bu…
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In this episode of The Busy Marketer Podcast, BJ interviews church marketer Chris Lineberger. Chris is the 31 year old Worship and Creative Arts Pastor at Ignite Church, a church that he started with his brother Jason and a few other passionate believers back in 2010. In the short time of Ignite’s existence, it has grown to become one of the larges…
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Mark McKnight shares with us how he helped Rock/Creek get listed as an Internet Retailer Top 500 company in Social Media with massive successes on Twitter and Pinterest. He also talks about his start-up company Roots Rated and how it's providing great content to outdoor enthusiasts.
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In this episode of The Busy Marketer Podcast we're having a chat with Emily Pfeiffer of Berkshire Blanket. Emily has been a part of the eCommerce community since its inception. As the Director of E-Commerce Marketing at Berkshire Blanket, she faces the challenges of the digital world with a healthy balance of creativity, calculated risks, and on-a-…
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In this episode of The Busy Marketer Podcast we're having a chat with Roy Steves of PoolSupplyWorld. Roy takes a technological approach to eCommerce Marketing by focusing on attribution, optimization and automation. Learn how you can use technology to become a more efficient marketer in your organization.…
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eCommerce Marketing Strategist Chris Reighley joins The Busy Marketer Podcast to talk about his experience in online marketing with brands like Totes-Isotoner and Univar. In this interview, Chris stresses the importance of keeping it simple when it comes to marketing. He shares some of his favorite time-saving resources and books in the Five Questi…
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In this episode of The Busy Marketer Podcast, BJ Smith helps you get to know your ideal customer by defining a customer avatar, showing you how to use the customer ecosystem, and build a relationship with them by hanging out at their watering holes. This important information should be determined before starting online marketing campaigns in social…
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