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The Story of Advertising. (And my part in its downfall) 18 Episodes, weekly. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin, Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing Institute; former advisory board member of The European Association of Advertising Agencies (EAAA): Chairman of The Advertising Press Club; Board member of The Publicity Clu ...
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The story of advertising continues with Marconi's 'Wireless', Bose, Hertz, Edison, Tesla, Morse and The Titanic. But here come WW1 in 1914 and stymies it all. The on-going establishment of Newspaper advertising, albeit with their new weekly sophistication, meant advertising was still really a one-horse pony as the 20th century began. The first radi…
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The ‘Voice of America’, Tokyo Rose, Axis Sally (an American employed by the Nazis) and William Joyce ‘Lord Haw Haw’ (American born although often wrongly referred to as being Irish, because he lived there as a child and developed an accent) with his show “Germany calling”. As Goebbels, the chief Nazi propagandist noted; “It would not have been poss…
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Huge GDP growth across the world, Japan notably, coupled with low interest rates and that new massive military spending in the face of a Cold War, all fuelled a boom. The emerging ‘hippy’ generation through the 1960’s. The swinging sixties, Mary Quant, Carnaby Street, Acid and the Mamas and Papas. Peace. Make love not war. A raft of new housing (so…
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Episode 4 Bring on the Brands! Robber Barons, Pears Soap, Coca-Cola, Bass and the emergence of brands.
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Here we talk about Brands coming into being. Pears soap in 1807, Tate & Lyle 1921, Bass Ale 1876, Quaker Oats 1901, Coke 1886. Brands meant the need for Advertising Business and the need for new Media to advertise in. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO.…
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The Story continues with new media advertising opportunities (actually Newspapers and Outdoor Posters only at this stage and the first Ad Agencies. Everything was coming together...... Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow …
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Episode 6 Advertising Agencies really emerge and the father of Advertising, James Walter Thompson.
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The story goes on as Ad agencies develop properly and James Walter Thompson starts creative 'teams' and new marketing rules 1900. The father of Advertising, the one I'd love to have met. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fello…
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The Story of Advertising continues with a mass innovation and manufacturing surge between 1800 and 1900 brings Products into being, which then require, marketing and Advertising. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The…
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What is the definition of a brand? How did they start? We look at the development of branding and why it's important because once we had brands, we had advertising. Once we had advertising, we had advertising Agencies. Stuart Fogarty is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO…
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First in the story of Advertising. 11 episodes by a second generation Adman and industry insider. Stuart Fogarty. Stuart is a graduate of St. Columba’s College and UCD Dublin Ireland. He is a second-generation Adman, son of an Agency CEO. A Former President and a Fellow of The Advertising Institute (IAPI); Board Member and a Fellow of The Marketing…
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