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Does it ever feel like you’re fighting a constant battle to generate enquiries, make more sales and run your video business without constant stress?Twice weekly Den gives you the tools you need to double your profits, with higher-quality clients and make the shift from overwhelmed to overjoyed. For the first time in a long time, you can feel comfortable and confident in the future of your video production business. Discover more at https://denlennie.com/
 
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show series
 
Reset your marketing every year to ensure you're doing the right things to get the right results. The key is implementation. Go for quality over quantity. Just follow the process and guaranteed results are coming your way. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/…
 
Planning is the key to business growth. Use the lessons learned and achievements made and turn them into an equation. Create strategic priorities for the year ahead to grow your business with less work and effort than the previous year. No amount of strategy is going to matter than focus. Connect with Den on LinkedIn https://www.linkedin.com/in/den…
 
Dear listener, a well-rested Den Lennie delivers, and delivers BIG in this must- hear episode. If you're wanting to be sitting pretty at the end of 2022, then you'll want to hear this episode. Den gets down to the nitty-gritty on what it really takes to explode your video production business's profits in 2022 and beyond. Here's a sneak peek at what…
 
Dear listener, in this episode, Den gets down-n-dirty and gives a heartfelt lesson that can truly set you up for 2022. What else? Well, Den reveals the 3 biggest lessons that came out of 2021...plus... gives people in the video production industry a seminar's worth of marketing and business lessons. Here's a sneak peek at what you'll hear: The sing…
 
Dear listener, Don't be fooled by Den's chill vibe on this episode. In this episode, Den drops more gems than a one-armed gem miner. If you're a videographer or in the video production industry, you'd be nuts not to hear this, especially if you're about to make a big business decision. Alright... Here's a sneak peek at what you'll hear: A mini-semi…
 
Wealth is not just about money. It is about time, money, and freedom. Wealth creates a greater purpose in your business journey. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www.denlennie.com/free-training)…
 
Dear listener, There are two types of videographers who should listen to this episode: (1) those who feel under pressure and can hear the wolves at their door, and (2) those who are sittin' pretty but want to take their business to even higher levels of success. Here's a sneak peek at what you'll hear: A “2-minute marketing trick” any videographer …
 
Are you innovating within your business? It costs way more to acquire a new customer than it does to retain an existing one. So, think about how you can improve and engage your clients on a deeper level so they won't leave you. Businesses that fail to innovate, die. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great …
 
Dear listener, Is all this talk about "purpose over profit" just fluffy sentiment... or... could it be the secret to great profits? If you're in the video production industry and the above question interests you... well, what are you waiting for? Oh, you wanna know a little more about this episode? That’s fair enough. Alright… Here's a sneak peek a…
 
Onboard the client properly. Communicate the proposed timeline but also articulate the delays that might have an impact later on. Talk about how you like to communicate including what the milestones are. To help clients understand, ensure you have clear communication, a clear process, and a clear system. Connect with Den on LinkedIn https://www.lin…
 
Dear listener, Everybody has business goals but not everyone achieves them. Why is it that some do and some don't? There are plenty of reasons, but one major reason (perhaps the biggest) is revealed in this episode. Here's a sneak peek at what you'll hear: The single biggest bottleneck in your business, or anyone's business for that matter. (HINT: …
 
It's about discussing business growth and expansion from different perspectives on the benefits of one over the other. It's bringing together like-minded people to add more perspective and value to solving problems. This is the power of a mastermind. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over a…
 
Dear listener, you're in for a real treat. Why? Here’s why: Den interviews a grizzled veteran in the video production industry, namely, Chris Schwager. Mr. Schwager generously shares many secrets of the trade he's picked over 20 plus years in the trenches. But first… …here's a sneak peek at what you'll hear: Being ahead of the curve in business is …
 
Identify all the possible avenues where videos can be used to connect to customers. Be the alpha and stand out as someone who's clearly done more work than anyone else on the scene and providing not just a video service but also a sense of partnership. Businesses that adapt to a more holistic approach will win the game. Connect with Den on LinkedIn…
 
Dear listener, this may be the most valuable episode yet. If you follow the business advice Den freely (he could charge thousands for this information) gives in this episode and apply it to your video business, well, heck... unless you're beyond all help (and that’s not you), you can't help but start making bigger profits. Okay, here's a sneak peek…
 
You have to take profits. You have to enjoy the fruits of your labor. It's one of the treats and thrills of running a business. It's self-care. If you don't celebrate some of your success, you won't be in the right headspace to grow. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.den…
 
In this wicked good episode, Den delivers a mini-seminar on how to systemize your video business, and... do it in a way that won't leave you wanting to take a bath with an electrical appliance. Here's a sneak peek of what you'll hear: A caveman explanation of "scaling" a business. - 0:45 The litmus test for knowing if your video business is sellabl…
 
Sometimes, the simplest strategies are the hardest to implement. Without strategic planning and goal, everything is going to be a mess. Focus on what you can control to build rhythm, habit, and consistency. Be clear on what you want and focus on it. All these can lead to success. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ G…
 
In this ridiculously good episode, Den obliterates every excuse in the book for not being productive and for feeling overwhelmed while running your business, and... gives a ton of proven and battle-tested methods, tricks, and strategies to overcome a lack of productivity, disorganization, and overwhelm. But first... Here's a sneak peek at what you'…
 
Can people trust your company? Are they going to get what they need and not end up with something overly creative or overly ambitious? This is where relevance comes in. It's very important to understand who you are talking to and know where they are at on their buying journey. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get …
 
If you, dear listener, could click your fingers and magically have your life the way you want it, how would it look? Surprisingly, if you ask the average person what success looks to them, they'll look at you like a dog that's just been shown a card trick. They have no real clarity about what success would look like to them. And that's probably why…
 
Not every season needs to be a sprint to finish. Not every season needs to be a hard drive on sales. Sometimes you have to slow down to speed up. Having a team and taking some time out helps enormously and gives you time and space to think strategically. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources ov…
 
Today, Den brings back systematization guru Dave Jenyns. If you are looking to systematize your business or hire a new team member or virtual assistant or... you just want to streamline your business and maximize your profits, then don't miss this one. Here's a sneak peek at what you'll hear: A completely irrational (yet very common) reason why man…
 
The 8 steps to scaling your video business are the skeletal structure of a high-performing business. If you build this up in the next 7years you will have a really solid business which is something that is saleable or if not, will provide you with an incredible income while doing whatever you want. Connect with Den on LinkedIn https://www.linkedin.…
 
Are you a filmmaker who does their own bookkeeping? If so, this episode may just be the most important thing you hear in regard to your business's accounting and profitability. Here's why: Den gets the privilege to chat to tax expert Blake Jenkins who specializes in helping business owners in the creative, film, and TV space. This one could truly h…
 
What does success look like to you? What are you aiming to accomplish with your company? Strategic planning is an important element of growing your business and reaching your personal goals. Listen to this episode and start preparing for the final quarter of 2021. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great re…
 
Today... Den talks about a topic that is THE key to making real and lasting breakthroughs in your video production business. That topic, dear listener, is the topic of change and habit building. But... don't expect to hear the same old cliches and lessons on this topic. Here's a sneak peek at what you'll hear: A powerful goal-setting trick Den stum…
 
It's important that you don't try and do everything at once. Think about how you approach your marketing and what you can do that is a better and higher use of your time and not just hosing new business opportunities. Don't tell people that you're consistent, show them. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more gr…
 
Today... Den delivers a no-nonsense, no B.S. message to video freelancers who are passionate about their work and their creativity, namely, how it can be a real trap when pitching your service to prospective clients. Here's a sneak peek at what you'll hear: The sordid truth about "creativity" most video freelancers don't want to hear. - 1:00 A monk…
 
How important a good website is at communicating and articulating a message with your target market. A great website should build trust and articulate in a way that will create an enormous impact on your target market. Just because you can, doesn't mean you should. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great r…
 
FACT: every business owner wants more freedom, more time, and more money. Another Fact: as a business owner, there's really only one way to achieve that, and that's what Den talks about with today's special guest Dave Jenyns. Dave is the author of the highly acclaimed business book titled SYSTEMology and... one helluva sharp businessman. In this ep…
 
Bringing together a team of incredible people can help you expand your business. Create a success-oriented business culture and allow your team to grow. Listen up and learn how to create more opportunities and scale your business. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlen…
 
Today... Den chats to an old palsy-walsy named Nick Bell. Nick's a fiendishly good freelance videographer who's just got back from a gig that's almost every videographer's wet dream - filming at the Olympics. Here's a sneak peek at what you'll hear: A “30-second breakdown” of Tokyo's Olympic diving camera set up. - 4:00 Nick's “down-n-dirty” years.…
 
Do you know why you're doing what you're doing? The power of purpose is similar to the energy of light magnified by a magnifying glass. The more control you have over who you work with, the more fulfilling your business life will be. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.den…
 
Today... Den talks to tax expert Blake Jenkins. Blake is the senior account manager at Count Out Loud - an accounting firm that serves the film, media, and creative sectors. If you're a video freelancer or owner of a video production company, this could very well be the most profitable episode you ever hear. Here's a sneak peek at what you'll hear:…
 
Do you have any objectives that you think are too difficult to accomplish? Listen up and discover how a helping hand can help you achieve your goals more quickly. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www.denlennie.com/free-training)…
 
Today... Den breaks down a very sophisticated (and powerful) marketing concept - making it caveman simple to understand and implement. Here's a sneak peek at what you'll hear: Legendary copywriter Eugene Schwartz's ingenious marketing insight that even some pro marketers don't know, much less understand it. - 1:00 The dumb mistake almost every busi…
 
Today, I'm going to discuss how well subscription video packages work. Listen to this episode to learn how to avoid the pitfalls you may encounter along the way. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www.denlennie.com/free-training)…
 
Today... Den talks about one of the most exciting, glamorous, and thrilling topics you could ever imagine. What is this amazing topic? It's this: strategic business planning. Huh? You think that intro is full of hyperbole? Okay, I don't blame you for thinking that, but I would hold off judgment if I were you. Trust me, if you haven't heard Den talk…
 
Do you know what you're worth, or do you always doubt yourself? When you can tell people what you charge without hesitating, it shows you're completely aware of your worth. It indicates you recognize your value and respect yourself enough to ask for it. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources ove…
 
Today... Den slides his jab about all things business scaling and leadership. Den believes the two go hand in hand when it comes to scaling a business, and... on this topic, Den knows whereof he speaks. Here's a sneak peek at what you'll hear: "I wanna grow my business but I don't want to have any ----- !" Can you guess how that sentence ends? List…
 
Today... Den gives a mini crash course in creating rock-solid and reliable-as-the-sunrise business systems. If you want to know about proven and battle-tested business systems that make businesses more efficient, more stress-free, and more profitable, then click on that play button. But first… Here's a sneak peek at what you'll hear: The little-tal…
 
Are you planning to consistently grow this month? Goals are effective because they direct attention to attaining desired outcomes. Continue to build your business by listening to this episode. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www…
 
Today... Den interviews Jaimee Maree who is the founder of Savvy Copy - a direct response copywriting agency. Ah, so what? Here's the so what: If you want to know how to turn your website visitors into paying clients, then listen closely to this episode, because Jaimee reveals nitty-gritty details on how to do just that. Here's a sneak peek at what…
 
When you're overwhelmed, it's difficult to function. Listen in for some advice on how to deal with and reduce the sense of being overwhelmed. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www.denlennie.com/free-training)…
 
Today... Den has Andrew Fowler in the studio. If you don’t know already, Mr. Fowler is the founder of Lux Films which is a UK-based video production company whose bread and butter is filming live events. But COVID hit and now making good money in live events is now like nailing jello to the wall, right? WRONG! In fact, Andrew's video business has d…
 
Ben Amos returns to this episode to help us better grasp the relevance of video strategy in your business. Listen in and glean some valuable information from this episode. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www.denlennie.com/free-t…
 
Today, you'll hear the story of how a pasty white kid from Scotland made his way to Australia's magical Sunshine Coast with nothing but a few bucks to his name and a dream of making an impact in the video production industry. That's right. Today, Den Lennie tells his story. You'll hear about Den's good times, bad times, and shenanigans that happene…
 
Do you have a system in place for following up with leads? Listen to this podcast to understand why it's critical to follow up with existing clients in a persistent but not obnoxious manner. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/ Get more great resources over at https://www.denlennie.com/ Support the show (https://www.d…
 
Today, Den gives a crash course in sales, marketing, and the all-important (but severely underutilized) sales follow-up. This is quite possibly the most sales-inducing, profit-making episode Den has even done. Here's a sneak peek at what you'll hear: The knuckle-dragging mindset many video freelancers have about selling. Most video freelancers coul…
 
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