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The FWD: Thinking Show is a podcast dedicated to sharing innovative email marketing strategies from the most successful, forward thinking marketing minds in the world (see what we did there?). From copywriting to email design, conversion optimization, and everything in between, we uncover the game changing tactics and strategies that enable small businesses and entrepreneurs to accomplish more with email marketing. The FWD: Thinking Show is brought to you by the team at AWeber, the powerfull ...
 
FWD: Thinking is a podcast about bold professionals who have challenged the status quo to recreate their careers. They've grown out of the cracks in the org chart, punched above their titles, and when all else failed, started their own companies. Hosted by Khe Hy and created by Quartz, this podcast traces the blueprints that lead to a more fulfilling work life.
 
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show series
 
In this week's episode, we take a further dive into the MOps roadmap and we get to hear first-hand from Perkuto's Director of Solutions Architecture, Justin Norris! Justin gives us a behind the scenes look at the steps of building, implementing, and maintaining a roadmap and why we should even care about this. He also gives us some great anecdotes …
 
Happy New Year! In this week's episode, we discuss the Golden Rule of Marketing: Market to others as you would market to yourself and how developing empathy for your prospect can be the key to better strategic selling and marketing. We walk you through a simple, yet effective exercise to get you and your team to start thinking in this way. So sit d…
 
In this week's episode we dive into a topic we've been wanting to go a little deeper into with one of our own, Alison Rouse! We take RevOps head-on and discuss the wins and setbacks these teams have going on right now and if you should build (or expand) a team of your own. Interested? Tune in to find out more!…
 
Is refining your email strategy on your 2021 roadmap? It probably should be. A successful strategy requires thorough planning and cross-team collaboration. This week, we discuss email protocols, best practices and the do's and don'ts of automation. Tune in to find out how to refine your strategy so you don't leave your readers searching for that un…
 
On this week’s episode, we have not one, but two guests! Joining us are Courtney McAra and Grant Grigorian from The Society of Marketing Technology Consultants. We dive into some surprising things they've learned from interviewing MOps consultants on their podcast, the pros and cons of being a consultant, and some worthwhile advice on growing in MO…
 
On this week’s episode, we are delighted to have the CEO of Syncari, Nick Bonfiglio, joining us. We dive into the importance of a roadmap for both product and marketing teams, a deep look into prioritization, and his experiences owning the roadmap at Marketo vs. his new company, Syncari. This will give you a lot to think about. Tune in.…
 
On this week’s episode, we are excited to have Darrell Alfonso joining us. We dive into Darrell’s transition from small-scale companies to working for Amazon, the importance of prioritizing, and tons of valuable advice for the MOps community. Tune in!由CS2
 
On this week’s episode, we are thrilled to have Jason Raisleger, the king of MOps memes, joining us. We reveal where it all started, the technical and creative side of MOps, and we even go through some of our favorite memes! If you’re in MOps and want something to lighten up your week, while also getting some real actionable MOps lessons, don’t mis…
 
On this week’s episode of fwd:thinking, we have the CS2 squad! We have a casual team chat discussing reactions to our "Elevate Your MOps" workshop at OpsStars. And we discuss the state of marketing ops, issues a lot of small MOps teams are facing, and how we can continue to elevate the role.由CS2
 
On this week’s episode on fwd:thinking, we talk about how to develop your marketing operations roadmap. We use a doctor’s office analogy to explain the steps needed to run a health check on your entire marketing ops function. We also dive into how to diagnose issues, prioritize the most important projects, and the best way to work on delivering the…
 
In this episode of The FWD: Thinking Show, Matthew Smith — Founder of Really Good Emails and design agency Fathom & Draft — shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. The episode title is …
 
On this week’s episode of fwd:thinking, we dive into some of the best advice for people in marketing ops (that we crowdsourced from LinkedIn) and share our reactions to the comments. If you have great advice for someone in MOps or if you are just looking for some, tune in!由CS2
 
On this week’s episode of fwd:thinking, we discuss our love/hate relationship with MQLs through the years and why our opinion has evolved over time. We argue the case for MQLs still having a place in b2b marketing, if they are used in the correct way, and if you have a mature approach to marketing metrics. If you’re interested in reporting and trac…
 
The sunk cost fallacy is dragging down marketing. It's defined as continuing a behavior or endeavor as a result of previously invested resources (time, money or effort). Think: shelf-ware tools, poor marketing channels etc. How many marketing channels do you know are not performing but you keep them anyway? How much tech do you have that isn’t prod…
 
On this week’s episode, we are delighted to have a very special guest, Shonal Narayan, Sr. Director of Marketing at Everstring. “Marketing ops is the Scottie Pippen of marketing.” - Shonal Narayan Well said. Marketing operations won’t get the credit they deserve and seem to be often undervalued. Michael Jordan will get all the praise, but without P…
 
On this week’s episode, we are delighted to have a very special guest, Shari Johnston, Account-Based Practice Lead, Winning by Design, previous marketing leader at Demandbase, OpenDNS, & Radius "Operations folks hold the keys to the kingdom" - Shari Johnston It's true. Marketing ops and B2B marketing are indistinguishable these days. I mean, how wo…
 
We must stop neglecting soft skills. It is holding us and the entire marketing ops function back. Soft skills help us navigate work more effectively and in MOps they are just as important to our professional growth as tech skills. This is why we were really stoked to have an awesome guest on fwd:thinking this week. Our friend, previous client, and …
 
Julia McCoy, CEO of Express Writers & Content Hacker, joins The FWD: Thinking Show to share her entrepreneurial journey — starting with dropping out of college at age 19 and starting from scratch after escaping a cult. She uncovers insights on how to create email campaigns that provide value while simultaneously persuading your audience to purchase…
 
On this week’s episode we are honored to have a very special guest, Dan Frohnen, CMO of Sendoso join our podcast. Dan has been a repeat client of ours at 3 companies where he led marketing at Apttus, Skedulo and now Sendoso. Dan shares some amazing insights and experiences into what a CMO looks for from their MOps team and how someone in MOps can e…
 
What is MOps hacking? Is that even a thing? Sadly, it is. As MOps pros, we get caught up in all of the tools at our disposal that can do a variety of cool things. We often build overly complex processes or build too quickly without thinking about the downstream effects and limiting technical debt.MOps hacking is a real thing, causing real issues, a…
 
Are you ready to move onto something bigger? Are you a MOPs manager looking to become the next CMO? Marketing operations can be a tough career path to take because many get stuck at IC/manager level (especially at start-ups). Often we are seen as tech admins and not strategic partners that have to be in the leadership conversations.But, it is not i…
 
In the human body, the core is the foundation where all movement begins. Just like any structure, your marketing operations team depends on a strong foundation, or else the organization collapses.Establishing a foundation is not an easy task, but taking a step back and reassessing the basic functions can prove to be beneficial. For many, this would…
 
We get this question a lot: “why are my emails getting low conversion rates?”Well, it could be your copy is bad or the offer is bad but a lot of times it is more simple than that. Low conversion rates are likely being caused by your bloated recipient list, something marketing operations has full control over. Your list may include:- Bad and old dat…
 
More than ever, field marketing is working closely with marketing operations since there are no in-person events. Their shift more to digital programs comes with more reliance on marketing operations for them to be successful. So it's important MOps knows how to support them in 5 key areas:- Providing data and insight to help with regional decision…
 
Impressing the CMO is no easy task. As a marketing ops professional much of how to get the CMO on your side is based on:- How much you understand data and can draw out insights- How you can develop a story focused on ways marketing is delivering value to the business- How you intelligently develop your tech stack- And how you build the MOps functio…
 
Having trouble proving your value to sales? Marketing ops and sales can sometimes view each other as the scapegoats for their shortcomings. Whether it's missing leads, lack of data, sync errors, or no direction on follow-ups, sales can lose faith in the marketing ops team which can hurt your reputation.In this first installment of our “5 Ways Marke…
 
Documentation? What documentation?If you have worked in marketing or sales operations you know that documentation is lacking - in a big way. We often have to move onto the next thing so quickly that we just do not have the time. However, it doesn't have to be that way. Documentation can actually be easy and actually enjoyable for the person creatin…
 
We know the burning question on everyone's mind is what CS2 (an agency) thinks of hiring agencies. sarcasmWell, if you've been searching for this information look no further, here are 11 minutes of unadulterated and (hopefully) unbiased thoughts on the argument for and against hiring an agency. We also have some shiny new podcast equipment for thos…
 
B2b marketing is hard right now.But who are we kidding -- it's always been pretty difficult.We sell complex things, with complex tools, to complex buying groups, using complex marketing strategies. It's can get very, errrr, complex.In light of some conversations that have frequently come up with clients and peers, we thought we would talk about thr…
 
This week we have another awesome guest, Luke Starbuck from Campfire Labs. Campfire is a content marketing agency that has worked with some of the b2b tech greats (Drift, Asana, Stripe), and Luke has a particular passion for unconventional content that tells stories and engages audiences in more meaningful ways.We really enjoyed having Luke on as h…
 
On this week's episode of fwd we have a very special guest, Laura Kendall, the new VP of Marketing at MadKudu.Laura is both a friend and a repeat client of ours so it was a real pleasure to have her on. She had the interesting experience of starting a new role during shelter-in-place, and had some amazing wisdom to share around how to ramp up succe…
 
So it's just me (Charlie) flying solo on this week's episode of fwd, following on from part one on attribution.With everything going on in the world and the impact on the economy and business, it's more important than ever to know where to put your marketing dollars to get the best bang for your buck. That's where campaign attribution comes in.In t…
 
For this week's episode of fwd, we have a very special guest, Naomi Liu, Director, Global Marketing Operations, at EFI (Electronics For Imaging), a billion-dollar company developing breakthrough tech for the printing industry.Naomi has been in marketing ops since the early MOps days back in the mid-to-late 2000s, and has successfully built high-per…
 
We've noticed there's been quite a bit of excitement over time around marketing campaign attribution and lead source reporting, but many b2b companies still face challenges getting it right.So, this week we bring to you part 1 of our two-part video series on what marketing teams can do in preparation for starting an attribution or lead source proje…
 
I am pretty excited for this week’s eposide because our special guest is my twin sister Gabriella!👯Gabriella Vetere-Davis is a Registered Dietitian and Certified Health and Wellness Coach who currently coaches at one of the biggest tech companies here in the Bay Area. She also contributes to her blog www.macrobalanced.com, where you can find other …
 
Conferences are cancelled. Events are being postponed. You can’t be closer than 6ft away from someone.If conferences and in-person networking is normally your way of working on your professional development during the year, Crissy has 5 alternatives that you can do instead that are all digital!Right now feels like a great time to invest in our care…
 
Given the current situation unraveling around the world and after speaking to a lot of our clients dealing with their unique set of challenges, we debated whether we should even do a fwd video this week. Our thought was that everyone has bigger problems to deal with.However, we decided in the end that we should do it. Mainly because even though mar…
 
Having worked in-house for several years and now coming up to 5 years of agency life with CS2 we have a lot of opinions on the pros and cons of agency v.s. in-house. Of course, like everything in MOps, what works for you will depend on your goals and your unique situation. That being said, we try to discuss our experience and give an honest take fo…
 
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