最佳Fitness Business Freedom播客 (2024)

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State of The Union - The Path Forward 35:43

18d ago35:43

35:43

State of The Union - The Path Forward So this is going to be a little bit of a different episode for us. As myself and FR founder Nick Berry come together to discuss: - Origins of FR - Current state of FR - Future vision for FR Not only is this episode going to bring into the journey FR has taken over the past 18 years, but you will walk away with …

1
Mastering Social Media Metrics 6:22

4M ago6:22

6:22

Mastering Social Media Metrics Social media can be a great toll in building an audience, connecting and of course driving new potential clients into your facility. But it also can easily be a time suck with little to nothing to show for your efforts. The difference? Having a strategy and actually tracking the right metrics so your actions are strat…

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Are you overpaying this tax? 4:07

4M ago4:07

4:07

Are you overpaying this tax? There are some taxes that should be minimized or never paid at all. In this episode I break down what this tax is, and how to avoid it. You have a lot more control over this then you think. The Needs Assessment: The Free Assessment that Gym Owners Need to Escape the Grind. Want to build a thriving Gym? Don’t know what t…

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How To Sell More Gym Memberships 6:27

4M ago6:27

6:27

How To Sell More Gym Memberships So many have this perception is about selling, that it is a combination of being smooth with your words and have the ability to manipulate. Sure, if you goal is to have a lot of un-happy people. But selling is really about having a real conversation to uncover what is needed to help the person make the best decsion.…

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Richard Politano: Building Success through Youtube 48:19

4M ago48:19

48:19

Richard Politano: Building Success through Youtube Today we have the pleasure to speak with the author of The Untold Secrets of Bodybuilding, a student of Bob Gruskin (who was the original training guru) and Founder of Championship Muscle YouTube Channel Safe to say our guest today has been around the block and has put in his time to get to where h…

1
Do you know the right lead channel? 4:16

4M ago4:16

4:16

Do you know the right lead channel? How are you making decision around this or are you jumpiong on the latest fad or shiny object? If you want to end your lead generation concerns for good you have to be able to understand how to build the right acquisition systems. Then know what channel and approach will strengthen your brand not ruin it. The Fre…

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Understanding Where To Place Focus 4:00

4M ago4:00

4:00

Understanding Where To Place Focus This is crucial with navigating challenges or maintaining growth. What you choose to focus on will affect that. In this episode I am sharing an interaction with a Gym owner that highlighted a common situation most go through, but where you decide to place your focus will create drastically different outcomes. The …

1
Going From Trainer To Manager To Owner 4:42

4M ago4:42

4:42

Going From Trainer To Manager To Owner When it comes to building not only a business that lasts but one that provides time and financial freedom it requires you to elevate from Trainer to Owner. Just because your name is on the Articles of Organization doesn't mean you are truly an owner. A true owner isn't needed in the day to day. You over see an…

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26 Tips To Boost Your Email Newsletter 5:58

4M ago5:58

5:58

26 Tips To Boost Your Email Newsletter If you are not using a newsletter or underusing your newsletter you may want to rethink that. To have longevity your cost to acquire new members has to managed and one way to do that is through owned media sources like email lists. Where you have control of the source and don't have to "rent" for attention. Li…

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The Art Of Responding To Reviews 5:44

4M ago5:44

5:44

The Art Of Responding To Reviews Addressing reviews both positive and negative are critical if you care about controlling the narrative around your business. Which you should. It is your time to show how you value customer service and professionalism. Two important aspects people look for when checking out reviews prior to reaching out. In this epi…

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David Lyons: How Applying The Right Focus Leads To Success 46:45

4M ago46:45

46:45

David Lyons: How Applying The Right Focus Leads To Success Today we have the pleasure to speak with a Fitness hall of Fame Inductee, Founder of Optimal body that has shaped lives all over the world that are battling with MS to live stronger and regain control of their bodies. And it doesn't stop there he has been featured in all the top News public…

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Optimizing 3 Crucial Fitness Business Systems 5:43

4M ago5:43

5:43

Optimizing 3 Crucial Fitness Business Systems When it comes to growth the lowest hanging fruit is often to look within first. It is pretty likely you are leaving revenue sitting on the table by not optimizing certain systems. Most just focus on adding more leads or locations. Which are great. But they work a lot better whn your foundation is optimi…

1
Getting More Google Reviews 5:30

4M ago5:30

5:30

Getting More Google Reviews Google reviews are still King when it comes to boosting local online presence. It is most likely the first area they see when searching for local gyms or fitness facilities. Who do you think is going to get more click throughs and calls? The Gym with 10 reviews or the Gym with 100+ reviews? The answer should be pretty ob…

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Gym Owner Without The Right Support Is Dangerous 4:43

4M ago4:43

4:43

Gym Owner Without The Right Support Is Dangerous If you don't surround yourself you are putting your entire business at risk. To think you will never have an emotional response or irrational thought or get caught up in some flashy strategy is foolish. You will. But, what keeps the best grounded is having the right mentors and advisors around them t…

1
Are You Just Looking At The Symptom 5:03

4M ago5:03

5:03

Are You Just Looking At The Symptom If you listen to any of our podcast episodes this is the one. What cause more fitness business owners to stay in ruts and never making real traction is not understanding the difference between a symptom and the root cause. Spoiler alert: A lead generation issue is a symptom of a bigger problem. The Needs Assessme…

1
When Things Don’t Go As Planned 4:24

4M ago4:24

4:24

When Things Don’t Go As Planned When the Sh*t hits the fan how do you respond? Or even just the little daily annoyances, how do you respond? Well, your response is a window into the future health of your business. Check out today's episode to se the different ways you can respond and which way will lead to building a legacy business. The Needs Asse…

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The Most Important Business Skill 3:59

4M ago3:59

3:59

The Most Important Business Skill Your first instinct might be to say developing your sales and marketing skills is the most important. Yes, they are crucial to being in business, but there is a skill that leads to better sales and marketing. So, check out this episode to learn what the most important business skill is. The Needs Assessment: The Fr…

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Scaling With Great Systems 5:15

4M ago5:15

5:15

Scaling With Great Systems Having systems in your business are the only way to know what is working and what isn't. This becomes very real once you break into 6 figures. You can experience some success, but once you start wanting to scale to 500k and beyond the game now has to played differently. In this episode we walk through the importance of sy…

1
How To Build A Marketing Funnel That Produces Results 6:00

4M ago6:00

6:00

How To Build A Marketing Funnel That Produces Results There are three core components that need to be figured out prior to launching a successful marketing funnel. Then once launched the focus now becomes optimizing those three areas as data comes in. In this episode we walk through those three core areas and how to make sure when you go to launch …

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3 Simple Rules To Fix Your Fitness Business Finances 6:28

5M ago6:28

6:28

3 Simple Rules To Fix Your Fitness Business Finances Just like leads are the lifeblood of you business your finances are the heartbeat. So it is important in order to be a strategic business owner that can make informed decisions you have to be tracking and using your finances as the guide. And no, you can not just out sell poor financial managemen…

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Overcoming Price Objections 6:26

5M ago6:26

6:26

Overcoming Price Objections This is a big objection that many struggle to move past. Mainly becasue it feels like a perosnal attack. You put your heart and soul into crafting a service to literally help people achieve powerful transformations and you have the person on the other side of the table tell you this is too expensive. With navigating this…

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Overcoming The I Need To Think About It Objection 5:55

5M ago5:55

5:55

Overcoming The I Need To Think About It Objection Moving along in our objection series this is one of the most popular objections to receive. And if you lack a good framework it can stop you in your tracks, and worse not help them make a decision. What is outlined in this episode is questions to address this objection that lead to understanding wha…

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Overcoming The I Need To Check With Objection 4:56

5M ago4:56

4:56

Overcoming The I Need To Check With Objection getting through any objection always comes down to uncovering what the real objection is. Then once you have clarity you can easily address the known issue. In this episode we walk through how to handle when someone says they need to talk with their spouse. We break down simple questions to uncover the …

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Ready To Make Your First Hire? 5:26

5M ago5:26

5:26

Ready To Make Your First Hire? This is a huge step in building a business that can provide time and financial freedom. Along with having a bigger impact. But, it can also be one of the most difficult aspects of growth if it is not done properly and set up for success. In this episode we walk through signs you are ready to hire, what needs to be in …

1
Building Leaders Within Your Gym Business 6:20

5M ago6:20

6:20

Building Leaders Within Your Gym Business Having a true high performing team goes far beyond just passing of tasks and having people follow a check list. You actually have to build leaders within your business. To do that you have to empower people to make decisions that are in alignment with the business values and vision. That is a result of prop…

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6 Steps To Create Powerful Goals 6:14

5M ago6:14

6:14

6 Steps To Create Powerful Goals We all know and understand what a goal is, but where some lose focus is how to actually set proper goals. Goals should not be something you just hope for the best and see what happens. Or something "nice" to hit. Goals are a result of a well thought out plan based on the data, resources and time it is the most expec…

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Why You Keep Falling For The Hype 6:40

5M ago6:40

6:40

Why You Keep Falling For The Hype The business you are building is so much bigger than just you. Ultimately you can't achieve a strong business that lasts if you keep making emotion driven decisions and falling for these lead gen games. In this episode I take this head on and lay it all out there as to why you keep going for them and how to break t…

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Will Your Fitness Business Fail? (16 reasons why it might) 8:55

5M ago8:55

8:55

Will Your Fitness Business Fail? (16 reasons why it might) You have to be willing to look at what can bring your business down if you are going to expose weaknesses and fix them. Don't like sales? Finance? Or think you have all the answers? The marketplace doesn't care, and if you don't face these areas they will bring your business down. No busine…

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3 Keys To Building A Superstar Team 6:28

5M ago6:28

6:28

3 Keys To Building A Superstar Team Your growth will never surpass the level of your team. Which is why if you are looking to build a business of impact that also provides you with time freedom you have to make sure you are developing a top level team. In this episode we dive into the 3 major keys that need to be clearly identified to attract talen…

1
Optimize Your marketing To Increase Lead Flow 8:18

5M ago8:18

8:18

Optimize Your marketing To Increase Lead Flow Is your marketing plan bringing your fitness business enough new leads and clients to hit your goals? If you’re like most fitness pros the answer is “NO!” But, it’s not your fault. You’ve probably never been taught how to market effectively and if you’re looking for help many “gurus” will give you bad a…

1
8 Areas You Need To Be Tracking 6:39

5M ago6:39

6:39

8 Areas You Need To Be Tracking To build a successful business it is only a mystery if you are not tracking the core areas of growth. If you are just winging it and hoping for the best riding the highs and lows like a roller coaster it will be very difficult to last long. Since we are all about building long term businesses in this episode we break…

1
9 Essential Homepage Elements That Lead To Growth 6:41

5M ago6:41

6:41

9 Essential Homepage Elements That Lead To Growth Your website is your 24/7 sale sperson. it has to let the right people know they are in the right place, the problem you solve and the outcome they can expect. Which is why your home page is crucial. You have literally seconds to convey all that information to them to keep them engaged and wanting t…

1
How To Provide Effective Feedback For Your Team 6:32

5M ago6:32

6:32

How To Provide Effective Feedback For Your Team As a leader your focus has to shift from doing to guiding and supporting others. A huge part of doing that is how well you provide feedback. Feedback is essential to how we learn and grow, and if you don't provide it or do a poor job at it you can't expect your team to learn and grow. In this episode …

1
5 Lead Generation Mistakes 6:06

5M ago6:06

6:06

5 Lead Generation Mistakes This is always a hot topic when it comes to growing your gym. For good reason, lead generation has to be healthy in order for everything else to work. But, there are usually some common mistakes we see gym owners making that can stall the growth. In this episode we share the common lead generation mistakes we see so you c…

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Why Should They Choose You? 6:12

5M ago6:12

6:12

Why Should They Choose You? In all reality if you don't consistently have people knocking at your door it means your market positioning is not on point. You are not making it super obvious why they should choose you. Which makes it so they have to figure it out leading to inconsistent flow. In this episode we walk through the two factors that need …

1
6 Mistakes To Avoid When Hiring 6:21

5M ago6:21

6:21

6 Mistakes To Avoid When Hiring Once you reach the point you have to start building a team to leverage your time and serve more people it is vital to be aware of what can derail you. Your team will become your greatest asset and can raise the business to new levels. In this episode we want to help you make sure that is a reality so we share the 6 c…

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Leads Not Responding? 5:32

5M ago5:32

5:32

Leads Not Responding? We all have felt this frustration at one point, or maybe you are feeling it now. Good news is there are 4 actions you can take right now to either improve this or make it easier to see where the issues are. Biggest aspect here is the consistency. So dive into today's episode to help you boost your show rates and serve more peo…

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Don’t Outsource Lead Gen Till You Have Done This 5:08

5M ago5:08

5:08

Don’t Outsource Lead Gen Till You Have Done This Yes there are some really bad lead generation services out there way over promising. But, there are also a lot of good ones that are being included with those bad ones. Why? Because business owners are pushing off the responsibilities of figuring out their marketing message to these services. In this…

1
10 Sales Questions You Should Be Asking 4:34

5M ago4:34

4:34

10 Sales Questions You Should Be Asking When someone comes into your gym, there’s a good chance asking the right sales questions will enable you to close the sale. But, the minute you start talking to them, they may instantly shut down and run for the door. A good sales conversation is helping them come to the realization you are a good fit the sol…

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Two Systems Every Fitness Business Needs 5:32

5M ago5:32

5:32

Two Systems Every Fitness Business Needs Are you feeling stuck in your business? Stressed… Frustrated… Burnt out… I talk with gym owners all-day every-day and I hear it a ton. You don’t know what you don’t know, and you don’t know where to start. You hear the way to fix this is “Systems.” It’s like systems are magic beans. They’ll fix everything! I…

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Designing A Powerful Front End Offer 4:12

6M ago4:12

4:12

Designing A Powerful Front End Offer A strong Front End Offer in your fitness business can help grow your Core Offer quickly. Not only will it speak directly to the needs and desires of your Ideal Client, but it will allow anyone on the fence about joining your program to test drive the experience. In this episode I walk you through a simple formul…

1
Simple 5 Step Sales Framework 6:31

6M ago6:31

6:31

Simple 5 Step Sales Framework The biggest problem with sales conversations is actually pretty simple. People don’t know how to have them. It’s no one’s fault, especially in the fitness industry! You started your gym not to become a sales person but to change lives through fitness. So don’t beat yourself up if you feel like you’re not doing too grea…

1
The 3 Layers Of Support You Need 6:08

6M ago6:08

6:08

The 3 Layers Of Support You Need Question for you, Can this journey be done alone? Possibly I suppose. But that would mean you could never ask anyone for support or a single piece of advice. Nothing. So, it is highly unlikely and honestly just silly when you really think about it. One thing is for sure it doesn't have to be a guessing game or as di…

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Boost SEO Through Localized Content 5:56

6M ago5:56

5:56

Boost SEO Through Localized Content So much traffic is missed by simply not tapping into your local market. In this episode, we’ll discuss how to boost your gym’s SEO by creating localized content that resonates with your ideal clients. We’ll cover the importance of local content, tips for creating it, and the benefits it brings to your fitness bus…

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Habits Of High Performing Business Owners 5:29

6M ago5:29

5:29

Habits Of High Performing Business Owners The habits we hold and maintain shape our future. if your habits are not in alignment with what you say you want to accomplish or how you want to be living there will always be friction there. Having awareness around the types of habits that are consistently linked to high performers help allow you to audit…

1
What Is Working Now (Marketing) 5:13

6M ago5:13

5:13

What Is Working Now (Marketing) When you are guiding your business it is important to pay attention to what is working now and what people want to tap into the natural flow. Sometimes resisting this natural flow can have negitive affects on your business. In this episode I highlight 3 areas to pay attention to when it comes to your marketing approa…

1
Hiring Quality Trainers 6:19

6M ago6:19

6:19

Hiring Quality Trainers One of the most important skill sets as you build a business is developing a team and being a leader. Understanding how to attract and vet quality talent to get people up and running quickly will allow you to be more in control of the growth of your business. In this episode we walk through some best practices you can implem…

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Mindset Reframe To Create Better Solutions 3:37

6M ago3:37

3:37

Mindset Reframe To Create Better Solutions Being a business owner means your are always first and foremost the Chief Problem Solver. That is always your biggest role to solve the problems that stop growth. In order to do that you have to make sure you are getting into the right mindset. It starts with asking yourself or your team the right question…

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Why Sales Objections Happen And How To Overcome Them 5:23

6M ago5:23

5:23

Why Sales Objections Happen And How To Overcome Them The sales conversation starts as soon as anyone comes in contact with your brand. That is why it is vital to understand what causes objections to address them as early as possible. People start formulating their perception of you and your business from that first interaction and you are either se…

1
Mindset Over Strategy 3:45

6M ago3:45

3:45

Mindset Over Strategy When your mind is in the right place then the strategy will follow. Most have this backwards and instead focus on the strategy thinking that can over come the lack of mindset. In this episode I share some reflections with you that you too might benefit from to build more awareness with how you are operating. The Needs Assessme…

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