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Discover how to use inbound marketing to drive more traffic to your website, convert traffic into leads, and nurture those leads into delighted customers. Each week in the Inbound Marketing Today podcast, we’ll discuss best practices of marketing your business online. We’ll interview leading industry experts. And we’ll take time to answer our listeners’ questions. If you’re a CEO or Marketing Director looking to take your company to the next level, be sure to subscribe to the Inbound Marketi ...
 
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show series
 
Welcome to Episode 57 of the Inbound Marketing Today podcast. We are happy to be back with this great interview with Tabitha Carro. What you’ll learn in today’s episode: How Tabitha started her online course for iPhone marketing What kind of lights you should be using when creating videos using your iPhone Two main points to consider when taking ph…
 
Welcome to Episode 56 of the Inbound Marketing Today podcast. In this episode we talk with Joe Kashurba about how to grow a digital agency. What you’ll learn in today’s episode: The difference between a custom built website and a Wordpress website Tips for a freelance web designers just starting out How to target someone that is willing to spend mo…
 
Welcome to Episode 55 of the Inbound Marketing Today podcast. In this episode we talk with Phil Singleton, best selling author, about SEO for small business. What you’ll learn in today’s episode: What role SEO plays in getting your site ranked Why inbound marketing doesn't work anymore Frequency that businesses should be blogging Why you should be …
 
Welcome to Episode 54 of the Inbound Marketing Today podcast. In this great episode we talk with Simon Thompson about how you can double your ROI from content marketing. There is tons of great information in this one, so I hope you enjoy! What you’ll learn in today’s episode: How often companies should be blogging What a content upgrade is and how …
 
Welcome to Episode 53 of the Inbound Marketing Today podcast. Today we talk with Lori Taylor about how she grew her pet nutrition brand into an 8 figure brand. What you’ll learn in today’s episode: What Lori's background is and how she got into the business she's in Why dogs need to eat better food to live longer Tru Pet's marketing strategy Import…
 
Welcome to Episode 52 of the Inbound Marketing Today podcast. Today you will learn all about the benefit of being a guest on a podcast. I hope you enjoy it! What you’ll learn in today’s episode: What H2H is Importance of showing the person behind the brand How you can make money by being a guest on podcasts Why people like to listen to local podcas…
 
Welcome to Episode 51 of the Inbound Marketing Today podcast. On this episode we talk with Chris Dayley about how to improve your website's conversion rate. What you’ll learn in today’s episode: What a split test is and why you should be doing it Questions you should be asking when looking at conversion rates Tips for using landing pages What an ev…
 
Welcome to Episode 50 of the Inbound Marketing Today podcast. On this episode we talk with Alex Berman about different lead generation strategies. What you’ll learn in today’s episode: The process that Alex Berman uses at his company, Experiment 27 How and where to find leads Tips for sending automated emails What a break-up email is and why it wor…
 
Welcome to Episode 49 of the Inbound Marketing Today podcast. Today we will be discussing website security. What you’ll learn in today’s episode: What phishing is Why people would want to hack a website Risks involved when you get your site hacked What makes your website vulnerable Different precaution measures you can take to avoid hackers What yo…
 
Welcome to Episode 48 of the Inbound Marketing Today podcast. Today we are having a Q&A session. We discuss what percentage of revenue you should be spending on marketing. What you’ll learn in today’s episode: What percentage of revenue should be spent on marketing Different factors that effect the amount you should be spending Difference in spend …
 
Welcome to Episode 47 of the Inbound Marketing Today podcast. Today we discuss 5 content distribution tips to expand your reach and how it can help you get more results. What you’ll learn in today’s episode: What a content distribution strategy is Different examples of content you can create How to make your content shareable Examples of ways to ma…
 
Welcome to Episode 46 of the Inbound Marketing Today podcast. In this episode we discuss 5 common marketing automation mistakes and how you can fix them. What you’ll learn in today’s episode: Common marketing automation mistakes you may be making and how to fix them Marketing automation statistics Consequences of making these mistakes Importance of…
 
Welcome to Episode 45 of the Inbound Marketing Today podcast. In this episode we discuss how to generate leads from the most popular pages on your website. What you’ll learn in today’s episode: Why its important to have strong conversion paths on your pages with the most traffic How to check which page is your most visited in google analytics Tips …
 
Welcome to Episode 44 of the Inbound Marketing Today podcast. Today we discuss how to warm up an email list that has grown cold. What you’ll learn in today’s episode: Email list goal setting How to segment your list Importance of sending a warm up email and what should be included in it How to add value for your customers through email Visit our we…
 
Welcome to Episode 43 of the Inbound Marketing Today podcast. We will be discussing 10 key questions to ask when designing a website. What you’ll learn in today’s episode: What you should be asking when designing a website Why you need to have a clear offer on your website Importance of defining your target market Why you should know who your top 3…
 
Welcome to Episode 42 of the Inbound Marketing Today podcast. In this episode we will be discussing how to get more online reviews for your business. What you’ll learn in today’s episode: Why online reviews are important Online review statistics How negative reviews can affect a consumers buying decision How you can get more reviews for your busine…
 
Welcome to Episode 41 of the Inbound Marketing Today podcast. Today we are discussing 5 keys for more effective email marketing. What you’ll learn in today’s episode: 5 keys for more effective email marketing Email marketing stats Why you should be offering an incentive for people to join your list Examples of different incentives Tips for organizi…
 
Welcome to Episode 40 of the Inbound Marketing Today podcast. Today we are talking about website redesign. What you’ll learn in today’s episode: 5 tips for dealing with an agency during the redesign process Importance of establishing goals when thinking of a website redesign Examples of appropriate budgets for a website redesign Why you need a poin…
 
Welcome to Episode 39 of the Inbound Marketing Today podcast. Today we are talking about Facebook Live! What you’ll learn in today’s episode: When Facebook Live came about Other types of live streaming platforms Facebook Live statistics How to use Facebook Live Benefits of using Facebook Live How you can make sure your broadcast is successful Some …
 
Welcome to Episode 38 of the Inbound Marketing Today podcast. Today we tell you how you can get better results with content curation. What you’ll learn in today’s episode: What content curation is and how you can get excellent results with it Why it's important to have a clear, defined audience Importance of quality content Importance of knowing yo…
 
Welcome to Episode 37 of the Inbound Marketing Today podcast. Today we will discuss 5 basics steps to get started with marketing automation. What you’ll learn in today’s episode: What marketing automation is What Hubspot is and why you should partner with a Hubspot Agency Five basics steps to get started with marketing automation How marketing auto…
 
Welcome to Episode 36 of the Inbound Marketing Today podcast. Today we will discuss seven common blogging mistakes to avoid making. What you’ll learn in today’s episode: Importance of blogging for your business Mistakes to avoid How making these mistakes can hinder your blogs performance How often you should be blogging How adding a good heading ca…
 
Welcome to Episode 35 of the Inbound Marketing Today podcast. Today we will discuss 5 inbound marketing trends to watch for in the new year! What you’ll learn in today’s episode: 5 different trends to watch for in 2017 What native advertising is and why you should use it Importance of personalization Power of user generated content and different ex…
 
Welcome to Episode 34 of the Inbound Marketing Today podcast. Today we will discuss 7 Tips to Maximize Your Marketing Funnel. What you’ll learn in today’s episode: What a marketing funnel is and why you should be using one Importance of consistent branding What a customer journey map is How you can use content as a funnel Examples content you can u…
 
Welcome to Episode 33 of the Inbound Marketing Today podcast. Today we will discuss 3 keys to getting your local business ranked on google. What you’ll learn in today’s episode: Why it's important to rank high on Google How to see if you have claimed your Google Importance of Google reviews Why you should be part of online business directories Impo…
 
Welcome to Episode 32 of the Inbound Marketing Today podcast. Today you will learn 5 holiday marketing tactics to increase e-commerce sales. What you’ll learn in today’s episode: Why it's important to know your customers Timeframes in which people purchase their gifts at over the holidays Why coupon codes will encourage your customers to buy The ro…
 
Welcome to Episode 31 of the Inbound Marketing Today podcast. In this episode we give you 5 quick tips to get more subscribers to your blog. What you’ll learn in today’s episode: How we can encourage people to subscribe to your blog Benefits of using Hubspot How adding a simple checkbox can get you more subscribers Examples of action phrases and ho…
 
Welcome to Episode 30 of the Inbound Marketing Today podcast. In this episode we will give you tips for creating a successful landing page. What you’ll learn in today’s episode: 7 elements that make a successful landing page Importance of a good headline & sub-headline Benefits of using images / video Why you should include testimonials Why you nee…
 
Welcome to Episode 29 of the Inbound Marketing Today podcast. In this episode we discuss 7 quick tips to improve B2B lead generation. What you’ll learn in today’s episode: What a call to action is and some tips for using them Tips for repurposing content How A/B Testing can work for your business Visit our website at www.InboundMarketingToday.com.…
 
Welcome to Episode 28 of the Inbound Marketing Today podcast. In this episode we will discuss how you can increase website conversions with retargeting ads. What you’ll learn in today’s episode: What retargeting is What pixel-based retargeting is Examples of retargeting for different industries Visit us online at www.InboundMarketingToday.com.…
 
Welcome to Episode 27 of the Inbound Marketing Today podcast. In this episode we will give you 15 different ideas for lead magnets that you can use for your business. What you’ll learn in today’s episode: What a lead magnet is and why your business needs them 15 different lead magnet ideas Visit us online at www.InboundMarketingToday.com.…
 
Welcome to Episode 26 of the Inbound Marketing Today podcast. In this episode we talk about ways to attract new customers to your website with content marketing. What you’ll learn in today’s episode: How to attract the right customers Why a good headline is important The 4 U's and why you should use them Why you should have meaningful blog posts on…
 
Welcome to Episode 25 of the Inbound Marketing Today podcast. In this episode we debunk the top 7 inbound marketing myths. What you’ll learn in today’s episode: 7 different inbound marketing myths Who can do the inbound marketing in a company How long it takes to see inbound marketing results Whether or not inbound marketing is the only social medi…
 
Welcome to Episode 24 of the Inbound Marketing Today podcast. In this episode, we discuss 7 quick tips for creating email newsletters that people will read. What you’ll learn in today’s episode: Different types of emails Importance of a focused email Why you should set the expectation to your subscribers of what they will be receiving ahead of time…
 
Welcome to Episode 23 of the Inbound Marketing Today podcast. In this episode, we discuss ways to maximize your time when it comes to marketing with social media. What you’ll learn in today’s episode: Ways to make better use of your time when it comes to social media marketing Importance of narrowing down your social media sites you are using Why y…
 
Welcome to Episode 22 of the Inbound Marketing Today Podcast. In this episode we talk with Sid Bharath, with Thinkific. What you’ll learn in today’s episode: What having an online course can do for your business Why creating an online course would be valuable What Thinkific can do to help you with creating an online course Visit us online at www.In…
 
Welcome to Episode 21 of the Inbound Marketing Today Podcast. In today’s episode we talk with Christopher Gimmer, Co-Founder of Snappa about how they gained 1,000 paying customers in less than a year. What you’ll learn in today’s episode: What Snappa is and how it was founded Christopher’s story and the other ventures he tried before founding Snapp…
 
Welcome to Episode 20 of the Inbound Marketing Today Podcast. In today's episode we talk about old SEO tactics that no longer work. Here are 3 critical SEO tactics you should avoid today. What you’ll learn in today’s episode: Why you need to update your SEO tactics Why linking doesn't equal ranking Why guest blogging is over What your SEO focus sho…
 
Welcome to Episode 19 of the Inbound Marketing Today Podcast. In today's episode we discuss 5 ways to improve your website's bounce rate. What you’ll learn in today’s episode: What a bounce rate is What an average, high, and low bounce rate are What having a bounce rate means Steps to improve your bounce rate Visit our website at www.InboundMarketi…
 
Welcome to Episode 18 of the Inbound Marketing Today Podcast. We discuss how to choose the right e-commerce platform for your business. What you’ll learn in today’s episode: Selling physical vs. digital products Where should your e-commerce platform be hosted What services should your e-commerce store integrate with What payment processor should yo…
 
Welcome to Episode 17 of the Inbound Marketing Today Podcast. We discuss 8 tips to make the most of your marketing investment. What you’ll learn in today’s episode: 8 tips to make the most of your marketing investment. Why it's important to make an inbound marketing investment Importance of knowing your audience SEO tips Importance of creating an e…
 
Welcome to Episode 16 of the Inbound Marketing Today Podcast. In today’s episode we will give you 7 benefits for using HubSpot for your inbound marketing. Have a great week! What you’ll learn in today’s episode: Benefits of using HubSpot Different features of HubSpot Importance of good analytics Different price points for using HubSpot Visit us on …
 
Welcome to Episode 15 of the Inbound Marketing Today Podcast. In this episode we discuss 10 ways to improve your website's user experience. We hope you enjoy the episode! What you’ll learn in today’s episode: Why it's important to create a good user experience 10 simple ways to improve your user's experience's Importance of using white space How to…
 
Welcome to Episode 14 of the Inbound Marketing Today Podcast. In this episode we talk discuss 6 benefits of using an editorial calendar. What you’ll learn in today’s episode: Importance of using an editorial calendar for your social media efforts 6 benefits of using an editorial calendar What the 80/20 rule is Things you should consider when using …
 
Welcome to Episode 13 of the Inbound Marketing Today Podcast. In this episode we will give you 6 tips for creating content in a "boring industry". What you’ll learn in today’s episode: Why there is no such thing as a boring industry 6 tips for creating content for your industry Examples of different content you can create Visit us online at www.Inb…
 
Welcome to Episode 12 of the Inbound Marketing Today Podcast. In this episode we discuss 5 questions that you should ask before hiring an inbound marketing agency. Thanks for listening! What you’ll learn in today’s episode: What staff would you need in place to handle inbound marketing in house Why you should evaluate an agency's own blog and socia…
 
Welcome to Episode 11 of the Inbound Marketing Today Podcast. In this episode we discuss 5 e-commerce mistakes that could be costing you sales. We hope you learn a lot and see your sales increase after listening to this episode! What you’ll learn in today’s episode: 5 ecommerce mistakes to avoid Why you need to see your commerce site from a custome…
 
Welcome to Episode 10 of the Inbound Marketing Today Podcast. In today’s episode we discuss Google Adwords, specifically 8 quick tips to help you get the most out of your Google Adwords. What you’ll learn in today’s episode: What PPC advertising is Benefits of a well planned Google Ad Words campaign Why you need to use the right keywords in your ca…
 
Welcome to Episode 9 of the Inbound Marketing Today Podcast. In today's episode we talk with Alessandra Colaci about live streaming. If you haven't jumped into the world of live streaming, you will want to after you listen to this! What you’ll learn in today’s episode: What live streaming is Brief history of live streaming Benefits of live streamin…
 
Welcome to Episode 8 of the Inbound Marketing Today Podcast. In this episode we discuss 7 Social Media Mistakes Companies Make and How You Can Avoid Them. We hope you learn a lot! What you’ll learn in today’s episode: 7 social media mistakes you can avoid making Why you should treat each social media site differently Why you should post frequently …
 
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