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Learn from some of the best product managers in the world through conversations hosted by The Product Management Center at the University of Washington. In each episode, Jeff Shulman and Red Russak dive into the tools, frameworks, and thought processes that will help drive success in product management.
 
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show series
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Swapna Malekar (Microsoft) and Tony Poon (R-zero) to talk about whether having OCD is a superpower or a curse when it comes to being a PM. Product man…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Murtaza Chowdhury (Amazon Web Services) to discuss Objectives and Key Results (OKRs) - a goal-setting framework for outlining and planning product obj…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Matthew Landry (Cisco Meraki) to talk about what makes a good PM in the networks and security field. A good PM is someone who is intellectually curious and one who ha…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem collaborates with Women in Product members Parul Shorey (Compass) and Rekha Raghu (Smartsheet) to talk about adapting to changes, dealing with changes in proc…
 
Today, in the How to Succeed in Product Management Podcast, Jeff welcomes a panel of experts on Product Management to discuss enabling accessibility features across all platforms. Together with Keela Robison, Ambika Sharma, Sumantro Das, Dr. Hoby Wedler, and Soumeya Benghanem, the panel unpack the different challenges that product managers have to …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kunal Nayyar (Stripe) to talk about effectuation. PMs and other product leaders often build their team and identify frameworks once a problem is ident…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Jenne Pierce (University of Washington) and Jason Jaingue (Walmart Global Tech) to talk about flourishing in the eCommerce space. The most important m…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome David Lau (Mojang Studios) and Raul Salcedo (Fluent, Inc) to talk about what makes a good PM in the gaming industry. A good PM is someone who is intellectually curiou…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Sandeep Patnaik (Microsoft) and Bala Sahitya (Meta) to talk about managing up as a critical skill for PMs. As a PM, especially if you’re new to the rol…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Nate Westheimer (Amazon) to talk about leadership principles. Identifying structures that work best for you and your product goals is the best step to …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Jerlisa "Juju" Fontaine (Oscar Health), Anne Julliene (Joan) Barcelona (Box), and Dimple Singhania (Walmart) to talk about what happens during the first few days as a PM. Tr…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Valery (Larry) Karpiyevich (Store No. 8) to talk about why soft skills matter in product management. Technical knowledge, background, and field experie…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Jeremiah Nelson (Motorola Solutions) to talk about becoming a good PM in a difficult environment. Product management is a job that requires teamwork, t…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Marily Nika (Imperial College London) and Matt Hulett (PetMeds) to talk about what it takes to become an AIPM. Do you need a technical background to become one? Do you need …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Divya Sreekumar (Meta) and Clay Robinson (Mamenta) to talk about collating information both from customers and within the organization to unravel hien…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Kavita Kamani (Microsoft) and Howard Ro (Tesla) to discuss the life cycle of product development, where to focus your attention to in whichever produc…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Tom Leung (Goggle, Fireside Product Management Podcast) to talk about what makes a successful PM. Is it the number of products that went live? Is it t…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Pooja Ghera (Providence) to talk about inclusivity in leadership. The golden question, when it comes to inclusivity is, do you need to have a value of…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Liang H. (Airbnb) and David Kim (Stealth Mode - Edtech Company) to talk about facilitation skills. It isn’t just about facilitating meetings, programs, or teams. Faci…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Lennon Liao (Atlassian) to talk about accounting skills that are useful when breaking into product management. There are skills that are helpful and c…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Chelsea Alexander-Taylor (Redfin) and Jonathan Pappas (Connect the Dots) to talk about how PMs struggle with imposter syndrome often at the early stag…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome KJ Famulegun to talk about leadership through influence. Authority is often the power that is used by leaders to manage a team, an organization, or a …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Mandy Bhullar (Lululemon) and Ada Lopez (Lenovo) to talk about bringing an inclusive lens on product design. When designing a product, inclusivity should be taken int…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Chris Chestnutt (Nike), Malaika Paquiot (Avalanche Insights), Raul Salcedo (Fluent Inc.), Andrew Nguyen (Bark), Pooja Tripathi (Salesforce), Gordon Ru…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Cramer, Abhishek Bhardwaj (PayPal), Sangeeta Kulkarni (Compass) to discuss time management. Throughout a PM’s work journey, time is essential and…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Arvind Dutta (Microsoft) to talk about roadmaps and prioritization. A roadmap isn’t simply a to-do list that anyone can change or check off. It is a c…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Ronke Majekodunmi (PayPal) to talk about finding your leadership voice. When you have a voice powerful enough to be a catalyst of change, then you are…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Clarissa Silva (C Silva Solutions LLC), Michele Heyward (PositiveHire), and Jedidiah Jonathan (Amazon) to talk about hiring product managers. The firs…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Ron Berman (Marketing Professor at Wharton) to talk about experimentation. Since data is one of the most valuable components to all product development, is it right t…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Sagar Kulkarni (Microsoft) to talk about creating a customer centric vision within any organization. Whether there is misalignment in vision between t…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak welcome Kelcey Joyce (Bright Health) to talk about PMs having an MBA. Is it a necessary credential for all aspiring and existing PMs? Will it matter if you have one? Listen in to fi…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Diego Granados (Microsoft), Welly Lee (Microsoft), and Shyvee Shi (LinkedIn) to talk about the value of transferable skills and experiences. It’s neve…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Murtaza Chowdhury (Amazon Web Services) to discuss Objectives and Key Results (OKRs) - a goal-setting framework for outlining and planning product obj…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Nora Tan (Color) to talk about product development. For PMs, there are three phases that every product development must go through -- discovery, frami…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Martie K. Burris (Salesforce) to discuss product management interview strategies. To land the best PM role in the best company, you have to master the…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Poorvi Shrivastav (HubSpot) to talk about how to smoothly transition from being an individual contributor to a leadership role. Aside from the tips an…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Ted Dworkin (Sonos) to talk about strengthening the relationships between the PM and the sales and marketing team. PMs are dependent on the collection…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Tatyana Mamut (Pendo.io) and Nitin T Bhat (Smartsheet) to talk about initiating organizational change. The best way to create change is to work together and to be abl…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Justin Kistner (Upfocus) and Rebekah Bastian (OwnTrail) to talk about product managers starting out in startup companies. Whether it’s a small startup …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Ayodele Duyile (Google) and Ajith Prabhakara (Amazon) to talk about transitioning. Product managers often shift careers and when they do, they undergo …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Ariel Dos Santos (Peloton Interactive) to talk about storytelling. Apart from collecting data to qualify and quantify a product being developed, it is …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Red Russak and Soumeya Benghanem welcome Wade Pinder (Mainline), Ana Maria Garcia (The Home Depot), Carol Tyger (Vivante Health), and Martie K. Burris (Salesforce) to talk about strengthening …
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Geetika Kapoor (Microsoft), Kavita Kamani (Microsoft), and Angela Argentati (Zillow) to talk about collaboration across disciplines. The discussion revolves around ac…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Alex Selby (Amazon) and Swati Goel (Facebook) to talk about time management. Today’s focus is on how much time PMs need to allocate for structured and creative meetin…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Diego Granados (Microsoft), Welly Lee (Microsoft), and Shyvee Shi (LinkedIn) to talk about the value of transferable skills and experiences. It’s neve…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Mandy Bhullar (Lululemon) and Ada Lopez (Lenovo) to talk about bringing an inclusive lens on product design. When designing a product, inclusivity should be taken int…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Vishal Ghotge (Remitly) and Tatyana Mamut (Pendo.io) to talk about shaping a culture as the organization starts scaling. There are many risks associat…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Mark Tan (Wyze) to talk about growing a community. It takes great leadership to grow a community but it would require creating a safe space for the me…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Aaron Bowen (Qualtrics) and Jake Wallack (Axon) to talk about managing product managers in an organization. The most effective way to do this is to trust your team, a…
 
In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Divya Sreekumar (Amazon Web Services) and Harish Komaragiri (Facebook) to talk about product pricing strategies. A lot goes into determining the price…
 
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