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Soft Tissue Treatment Revolution with Dr. Matt Maggio

The Soft Tissue Treatment Revolution with Dr. Matt Maggio

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Welcome to the Soft Tissue Revolution, a podcast exclusively for Manual Therapists. Through this podcast, I'll show you how to transform your client assessments, skillsets, outcomes, and communication so they can give people in pain the treatment and results they deserve. My cutting-edge treatment system and no-nonsense approach allow you to avoid the profession's struggles, the stress of running a business, destroying your body with long hours and little pay, and the burnout from it all. We ...
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I try my best to stay off social media as much as possible, understanding that I can use it to grow my business, but fight like hell to not let it use me. On the rare occasion that I do end up scrolling, I am amazed and dumbfounded by the abundance of self-proclaimed experts giving out advice, especially those selling for that advice who have no gr…
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In this episode I share the importance of having your clients buy at least 8 treatments in advance, with no discounts. Expect to learn why charging more and having your clients commit to the process is better for you and crucial to their treatment success. --------------- We just launched our brand new and free soft tissue injury evaluation and tre…
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Back in 2018 when I was still a young man I thought I was invincible and could see 100 clients per week and essentially redline it every day. I was making a ton of money, but being that dialed in took all my focus and my health took a backseat. I kept saying that I would eventually make my health a priority once things settled down, which never hap…
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In this episode, I wanted to share an interaction in my clinic with a new client who was currently seeing 6 different providers for a neck injury, all of whom were all over the place and doing nothing to help the problem. I share my lessons and insights from this interaction, but most importantly go through my process to help a client stop seeing a…
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Something that I struggled with in the early years of my practice was trying to essentially be a jack of all trades, which in turn caused me to become a master of none. I wanted to be the one-stop shop for all aspects of the client injury presentation, often causing me to miss out on the mastery level. In this episode I make the case for choosing e…
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As manual therapists we know the most important skill set we can have is amazing treatment skills and technique mastery, without that we wouldn’t be in business for too long. I would argue that another skill, which is almost equally important is to have proper communication skills and an ability to educate our clients, which ends up being the under…
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Sometimes it may seem like I am a broken record with some of the statements I make, especially that marketing and sales are the lifeline of your business. For many years I struggled with how to even market correctly, resorting to outsourcing it to some company and just wasting time and money. Many of us overthink marketing and then get into a posit…
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One of the most important lessons I learned over the years was trying to answer a simple, yet vastly important question… “Do I need more tools in my tool belt for applying treatment, or do I just need to sharpen the ones I already have?” In this episode I cover the mistakes I made over the years of thinking I had to take every single technique cour…
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Anyone of you who have been listening to me over the years knows how strongly I feel about quality soft tissue treatments being the best option to fix an injury, way more than a random adjustment from a Chiropractor or some cookie cutter exercise and stretches from a physical therapist, who is just a glorified personal trainer. Being dialed in and …
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In this edition of Q & A, I got a great question from a Massage Therapist from Ohio… “ I used to work in a Chiropractic office before I opened up my own office and was amazed at how many clients told me they didn’t like getting adjusted and often would feel worse afterward, preferring to only get the massage work. When I was there I had to be caref…
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In this edition of Q and A, I got a great question from a Massage Therapist in Georgia who is getting ready to open up their practice after working as an employee for several years… “ I am getting ready to open up my clinic by the beginning of next year and am feeling all the emotions of excitement and crippling anxiety of how I am going to be able…
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One of the greatest quotes I have ever heard was, “A person who can read but chooses not to, is more ignorant than a person that can’t read.” I have gotten lots of questions over the years on what books I recommend to help grow a business, increase sales, and help with marketing and I decided to make a full episode dedicated to that. In this episod…
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There are never-ending debates and discourses all over the internet from every practitioner out there about what the best treatment is. Often these debates get rather heated and eventually lead to hurling insults back and forth at each other, with no clear "winner" of what is actually the best treatment available. Many of these debates are full of …
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In this episode of Q & A, I wanted to share a question that came out of a discussion on LinkedIn with a Massage Therapist... " I don't agree with everything you say about the treatment process, especially that Chiropractic adjustments are not helpful and make the problem worse. I strongly disagree with that idea. Why can't you work together with Ch…
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In this episode, I cover a very common problem that I suffered from over the years and also see other practitioners making the same mistake... Making decisions on all aspects of our business solely on our emotions and feelings, instead of focusing on the facts at hand! A great line I always hear is that facts don't care about your feelings! During …
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In this episode of Q & A, I got a great question from a Massage Therapist in Florida... " I think I have something really unique and different from other therapists in my area. I am trying to figure out what my pricing should be for my specialized treatment. I don't want to be too expensive to keep clients from coming in, but I do want to be compet…
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I have been mentoring and training Massage Therapists for going on two years now and the number one thing they shy away from is the idea of critical thinking in the role of solving problems. Some are intimidated by it and try to avoid having to do it by using the cop-out statement, "I'm not legally allowed to diagnose in the scope of my license, so…
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Being in chronic pain and getting the runaround from the nightmare that is the current medical model can cause people to become frustrated, hopeless, and downright cynical about any chance of getting a resolution for their injury and pain. As manual therapy practitioners, we make the mistake of trying to isolate the injury presentation to being imp…
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I have been guilty over the years of being stuck in a trap called, "Shiny Object Syndrome" as a Soft Tissue Practitioner and I see many other practitioners being in that loop as well. We want to have EVERY tool available in our treatment tool belt and try to take every available training out there in hopes of finding "the next breakthrough treatmen…
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In this episode of Q & A, I wanted to answer a question I have gotten several times on my opinion of getting certified in Active Release Techniques and what I thought about the treatment process of it. In this episode I go over the following: 1. How to determine if getting certified in anything is going to improve your practice and business? 2. My …
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I have been outspoken for the past few years that the key to solving the pain pill epidemic is making the conservative care treatment model better. What is considered front-line practitioners are PTs & Chiropractors and often Massage Therapists are looked at as a lesser effective option, which couldn't be further from the truth! In this episode, I …
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In this episode of Q & A, I got a great question from a Massage Therapist in Texas...⁣⁣ ⁣⁣"It seems like everyone in the profession has or is going to raise their prices for their treatments.⁣⁣ ⁣⁣I've been sitting on the fence about doing it and haven't increased my prices in at least 4 years and I have a very awesome and loyal client base, in a bo…
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The foundation of your business is always having an amazing product that can solve people's problems. In order to scale that amazing product, you must be able to properly educate and help the client buy the solution you are offering to fix their problem. I struggled for years on how to properly educate the client about how I can help, communicate t…
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𝗪𝐞 𝐠𝐞𝐭 𝐚𝐭 𝐥𝐞𝐚𝐬𝐭 𝟑 𝐭𝐨 𝟒 𝐦𝐞𝐬𝐬𝐚𝐠𝐞𝐬 𝐩𝐞𝐫 𝐝𝐚𝐲 𝐚𝐬𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐭𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐩𝐫𝐨𝐠𝐫𝐚𝐦𝐬 𝐢𝐧 𝐓𝐡𝐞 𝐏𝐞𝐚𝐤 𝐌𝐞𝐭𝐡𝐨𝐝 𝐚𝐫𝐞 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐬 𝐚𝐰𝐞𝐬𝐨𝐦𝐞, 𝐚𝐧𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐟𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐚𝐬𝐤𝐞𝐝 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬...⁣⁣ ⁣⁣ 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐠𝐨 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣⁣ 𝟷. 𝘉𝘳𝘦𝘢𝘬𝘥𝘰𝘸𝘯 𝘰𝘧 𝘰𝘶𝘳 𝘧𝘳𝘦𝘦 𝘢𝘯𝘥 𝘱𝘢𝘪𝘥 𝘱𝘳𝘰𝘨𝘳𝘢𝘮𝘴.⁣⁣ 𝟸. 𝘛𝘩𝘦 𝘱𝘳𝘰𝘮𝘪𝘴𝘦𝘥 𝘨𝘰𝘢𝘭𝘴 𝘰𝘧 𝘦𝘢𝘤𝘩 𝘰…
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In our society, we are plagued with a complete lack of personal responsibility for pretty much everything, especially when it comes to our own health and wellness. So many people not only are stuck being a victim, they actually embrace it. I have been dealing with my own significant low back injury for the past month and even had to miss time in my…
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𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐰𝐚𝐧𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐚𝐧 𝐚𝐧𝐬𝐰𝐞𝐫 𝐭𝐨 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐈 𝐡𝐚𝐝 𝐟𝐫𝐨𝐦 𝐚𝐧 𝐚𝐰𝐞𝐬𝐨𝐦𝐞 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐈𝐧𝐝𝐢𝐚𝐧𝐚 𝐰𝐡𝐨𝐦 𝐈 𝐡𝐚𝐯𝐞 𝐛𝐞𝐞𝐧 𝐦𝐞𝐧𝐭𝐨𝐫𝐢𝐧𝐠...⁣⁣ ⁣⁣ " 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰 𝘣𝘦𝘥 𝘦𝘢𝘳𝘭𝘪𝘦𝘳 𝘢𝘯𝘥 𝘴𝘵𝘰𝘱 𝘸𝘢𝘴𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦 𝘥𝘰𝘪𝘯𝘨 𝘮𝘪𝘯𝘥𝘭𝘦𝘴𝘴 𝘴𝘵𝘶𝘧𝘧 𝘢𝘵 𝘯𝘪𝘨𝘩𝘵. 𝘐 𝘩𝘦𝘢𝘳𝘥 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘺𝘰𝘶 𝘢𝘭𝘸𝘢𝘺𝘴 𝘨𝘰 𝘵𝘰 𝘣𝘦𝘥 𝘣𝘺 𝟾 𝘱𝘮 𝘦𝘷𝘦𝘳𝘺 𝘯𝘪𝘨𝘩𝘵, 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘸𝘦𝘦𝘬𝘦𝘯𝘥𝘴. 𝘍𝘪𝘳𝘴𝘵 𝘰𝘧𝘧, 𝘞𝘏…
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The idea of marketing your business can cause a lot of stress and anxiety when you decide you are going to do it. All marketing is at its core is awareness about how you can help. I get a good amount of questions regarding the concept of how to effectively market a soft tissue-based practice, most centering around the idea of they just don't know w…
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𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀, 𝐈 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐈𝐧 𝐌𝐚𝐬𝐬𝐚𝐜𝐡𝐮𝐬𝐞𝐭𝐭𝐞𝐬...⁣ ⁣"𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘪𝘥𝘦𝘢 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘢 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘪𝘯𝘫𝘶𝘳𝘺 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘵𝘰 𝘥𝘰. 𝘐'𝘮 𝘫𝘶𝘴𝘵 𝘯𝘰𝘵 𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘻𝘦 𝘪𝘯. 𝘈𝘯𝘺 𝘢𝘥𝘷𝘪𝘤𝘦 𝘰𝘯 𝘸𝘩𝘢𝘵 𝘥𝘪𝘳𝘦𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘨𝘰?"⁣ ⁣𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐈 𝐜𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠:⁣ 𝟷. 𝘛𝘩𝘦 𝘤𝘢𝘴𝘦 𝘧𝘰𝘳 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘢 𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵.⁣ 𝟸. 𝘛𝘩…
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In this episode, I dive into the concept of understanding that you can get to a point where the clients need you more than you need them. This switches up the dynamic and allows you to be the one in control and assuring the client gets the best results/outcomes possible. Just because someone pays you money doesn't mean they get to run the show and …
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𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐟 𝐐 & 𝐀 𝐈 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐚𝐧𝐬𝐰𝐞𝐫 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐈 𝐠𝐞𝐭 𝐬𝐞𝐯𝐞𝐫𝐚𝐥 𝐭𝐢𝐦𝐞𝐬 𝐚 𝐰𝐞𝐞𝐤 𝐟𝐫𝐨𝐦 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭𝐬 𝐬𝐭𝐫𝐮𝐠𝐠𝐥𝐢𝐧𝐠 𝐩𝐡𝐲𝐬𝐢𝐜𝐚𝐥𝐥𝐲, 𝐦𝐞𝐧𝐭𝐚𝐥𝐥𝐲 𝐚𝐧𝐝 𝐟𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐭𝐡𝐚𝐭 𝐰𝐚𝐧𝐭𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐭𝐡𝐞 𝐬𝐰𝐢𝐭𝐜𝐡 𝐭𝐨 𝐬𝐡𝐨𝐫𝐭𝐞𝐫 𝐭𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭 𝐭𝐢𝐦𝐞𝐬...⁣ ⁣ 𝘛𝘩𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘭𝘪𝘯𝘦𝘴 𝘰𝘧 𝘣𝘦𝘪𝘯𝘨 𝘱𝘩𝘺𝘴𝘪𝘤𝘢𝘭𝘭𝘺 𝘥𝘳𝘢𝘪𝘯𝘦𝘥, 𝘮𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘯 𝘥𝘰𝘸𝘯 𝘢𝘯𝘥 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘧𝘪…
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In the musculoskeletal treatment world, especially manual therapists are guilty of doing what I call "kitchen sink treatments." Basically trying to do multiple methods, and modalities and throwing everything they can into a jammed-pack hour session. Another issue I see is that manual therapists are all over the place with what they do and offer, es…
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𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐬𝐞𝐠𝐦𝐞𝐧𝐭, 𝐐 & 𝐀, 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐭𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐢𝐧 𝐏𝐞𝐧𝐧𝐬𝐲𝐥𝐯𝐚𝐧𝐢𝐚...⁣ ⁣ "𝘐 𝘩𝘢𝘷𝘦 𝘴𝘦𝘷𝘦𝘳𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘩𝘰 𝘢𝘭𝘸𝘢𝘺𝘴 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘦𝘯𝘨𝘢𝘨𝘦 𝘮𝘦 𝘪𝘯 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘣𝘰𝘶𝘵 𝘱𝘰𝘭𝘪𝘵𝘪𝘤𝘴 𝘰𝘳 𝘸𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘯𝘰𝘯𝘴𝘦𝘯𝘴𝘦 𝘪𝘴 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. 𝘐 𝘵𝘳𝘺 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘵𝘰 𝘳𝘦𝘥𝘪𝘳𝘦𝘤𝘵 𝘵𝘩𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯, 𝘣𝘶𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯'𝘵 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘵𝘩𝘦 𝘩𝘪𝘯𝘵 𝘢𝘯𝘥 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘵𝘰 𝘱𝘶𝘴…
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Things in our world are getting more hectic each day that passes, especially record-high inflation and gas prices. All those "experts" out there are warning of an upcoming recession and all the horrible things that come with it. Here's the thing, the recession is already here and has been for the past 6 months. I am not one to buy into the fear-mon…
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I just recently had two awesome Massage Therapists in town for our intensive hands-on training course! After the course was done we sat down and talked more about what specifically about The Soft Tissue Revolution & courses was appealing to them. We also went through the frustrations, struggles, and where they wanted to take their practices too. I …
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I have been quite outspoken for the past 5 years about the absolute disaster that is our current medical model leading to destroying so many people's lives by getting them hooked on pain pills. One of the areas that are lacking is quality hands-on conservative treatment early in the injury process. A majority of Chiropractors and PTs are doing very…
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Back at it for my favorite segment, Q & A... This week I got a great question from an awesome Massage Therapist who I have been mentoring and helping to implement The Peak Method fully into their business. The question came up when we dove deep into the importance of marketing your business and being sure to attract the right kind of clients. One s…
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I am going on my 3rd year of doing this podcast and mentoring Massage Therapists. Looking back at past episodes the most downloaded ones are those when I talk shit on Chiropractors and Physical Therapists that bash soft tissue treatments. The shit-talking is rightfully needed and seems to resonate with our listeners that know soft tissue-based moda…
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𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐦𝐲 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐬𝐞𝐠𝐦𝐞𝐧𝐭, 𝐐 & 𝐀, 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐟𝐫𝐨𝐦 𝐓𝐞𝐱𝐚𝐬...⁣⁣ ⁣⁣ "𝘐 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘊𝘩𝘪𝘳𝘰𝘱𝘳𝘢𝘤𝘵𝘰𝘳 𝘧𝘰𝘳 𝘨𝘰𝘪𝘯𝘨 𝘰𝘯 𝟹 𝘺𝘦𝘢𝘳𝘴 𝘯𝘰𝘸 𝘢𝘯𝘥 𝘪𝘵'𝘴 𝘣𝘦𝘦𝘯 𝘨𝘳𝘦𝘢𝘵 𝘵𝘰 𝘣𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘨𝘦𝘵 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘩𝘢𝘷𝘪𝘯𝘨 𝘵𝘰 𝘸𝘰𝘳𝘳𝘺 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘢𝘭𝘭𝘰𝘸𝘪𝘯𝘨 𝘮𝘦 𝘵𝘰 𝘫𝘶𝘴𝘵 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵 𝘱𝘢𝘳𝘵, 𝘸𝘩𝘪𝘤𝘩 𝘐 𝘭𝘰𝘷𝘦. ⁣⁣ ⁣⁣ 𝘖𝘷𝘦𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵…
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A few weeks ago I was reading an article breaking down the components of having a client vs. having a customer and it really got my brain thinking hard about this concept. Most people think customers' or clients' definitions are interchangeable, but after some deeper reflection, I realized there are some major differences between each, and the type…
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𝐈'𝐦 𝐛𝐚𝐜𝐤 𝐚𝐭 𝐢𝐭 𝐟𝐨𝐫 𝐐 & 𝐀 𝐚𝐧𝐝 𝐠𝐨𝐭 𝐚 𝐠𝐫𝐞𝐚𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐟𝐫𝐨𝐦 𝐚 𝐌𝐚𝐬𝐬𝐚𝐠𝐞 𝐓𝐡𝐞𝐫𝐚𝐩𝐢𝐬𝐭 𝐢𝐧 𝐂𝐨𝐥𝐨𝐫𝐚𝐝𝐨...⁣ ⁣ "𝘐 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘢𝘨𝘳𝘦𝘦 𝘸𝘪𝘵𝘩 𝘺𝘰𝘶 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘩𝘰𝘭𝘥𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘭𝘪𝘦𝘯𝘵 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘢𝘣𝘭𝘦 𝘣𝘺 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘱𝘢𝘺 𝘧𝘰𝘳 𝘢𝘭𝘭 𝘵𝘩𝘦𝘪𝘳 𝘵𝘳𝘦𝘢𝘵𝘮𝘦𝘯𝘵𝘴 𝘪𝘯 𝘢𝘥𝘷𝘢𝘯𝘤𝘦 𝘣𝘶𝘵 𝘩𝘢𝘷𝘦 𝘴𝘰𝘮𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘰𝘯 𝘵𝘩𝘦 𝘭𝘰𝘨𝘪𝘴𝘵𝘪𝘤𝘴 𝘢𝘯𝘥 𝘱𝘶𝘴𝘩𝘣𝘢𝘤𝘬 𝘺𝘰𝘶 𝘮𝘪𝘨𝘩𝘵 𝘨𝘦𝘵 𝘸𝘩𝘦𝘯 𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘢𝘵.⁣ ⁣ 𝘋𝘰 𝘺𝘰𝘶 𝘰𝘧𝘧𝘦𝘳 𝘢 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝘸𝘩𝘦𝘯 …
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They say that "if you believe it, you can achieve it!" Unfortunately, many of us are stuck in the never-ending loop of having limiting beliefs, keeping us from ever achieving or ascending to where we want to go in life. We end up telling ourselves stories about why we can't do something, which is really just shifting blame for not going after it. T…
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Back at it for my absolute favorite segment, Q & A: Got a question this week from an awesome massage therapist that is going through our Peak Method Certification process... " You said in one of the training modules that you always offer a full money-back guarantee on all your treatments, which seems like a bad idea and something people would defin…
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I have been on a kick lately focusing on how you can be better equipped to handle the upcoming issues related to inflation and uncertainties in the economy so you can keep doing awesome work that truly changes people's lives! In all honesty, it's going to be a rough ride for the next few years on the financial spectrum and you can learn to embrace …
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I'm back at it for my favorite segment, Q and A... Got a great question this week from a Massage Therapist... “ I would love to be able to do exactly what you say about making 100k per year, working less than 20 hours per week. It all sounds good on paper, but in all honesty, it seems impossible to achieve. I love everything you are teaching and sh…
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Unless you have been living under a rock for the last year what is going on in the world is absolutely bonkers. The cost of living is high and goes up each day. Inflation is higher than we have ever seen in most of our lifetime, this leads to uncertainty and everyone being tighter about what they spend their money on. It seems like everyone is rais…
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As the world continues to become crazier by the day, so many people are left being fearful, angry, uncertain, and frustrated. Most of what is going on are completely not our fault and out of our control. Unfortunately, it is impossible to not get sucked into it all and all those emotions built up can lead us to question if it's even worth continuin…
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Social media platforms can be a powerful and transformative tool to help market and grow your business. Social media can also be a destructive tool when used directly as the consumer, ranging from endless time-wasting to negative views of others and your own self-worth. The key is recognizing how to use it to help grow your business while also reco…
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Back at it for my favorite podcast segment, Q & A: This week I got a great question from an awesome Massage Therapist from the Chicago area that also likes to use choice language like me😂 " Could you please can talk about how big of a waste of time and money Medical Massage Therapist Certifications are. They take hundreds of hours to get, they cost…
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Over the past two years, our relationships have become less connected and more superficial. As humans, one of our survival mechanisms is connecting with other humans, allowing us to feel safe and secure. One of my core values in my treatment process is, "to actually give a shit about helping the person in front of you." As the world has gone crazy …
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Got a great question from an LMT on how to respond/handle when a client says treatment is too expensive or they can't afford it. This came at a good time because unless you live under a rock the economy, inflation, and people's views on where to spend their diminishing money supply are rapidly changing. In this episode I dive into our negative rela…
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