最佳Start To Run播客 (2024)

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Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson 21:41

1d ago21:41

21:41

It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far. So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, ho…

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517: Thad Price - Hiring Front-Line Workers 47:59

10h ago47:59

47:59

Hiring front-line workers, the staff who work directly with your customers, clients, patients or other consumers of your services or products, with recruiting and HR expert Thad Price. Show Notes Page: https://www.thehowofbusiness.com/517-thad-price-hiring-workers/ Thad shares his experience, insights and best practices on how to hire essential fro…

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Ep 82: Should You Interview Your Competitors on Your Podcast? 9:00

8d ago9:00

9:00

In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors. General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same aud…

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R180 – Stand Out & Get Noticed 48:41

9d ago48:41

48:41

How the Savannah Bananas baseball team stand out and get noticed with guest Jesse Cole. Show Notes Page: https://www.thehowofbusiness.com/r180-stand-out-get-noticed/ Instead of traditional marketing methods, Jesse applies unconventional promotional tactics that are fun and attract attention and a loyal following of fans. You might be thinking, what…

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Ep 81: How Much Time Does it Take to Run a Podcast? 12:21

15d ago12:21

12:21

In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently. When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo epi…

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516 – Objection Handling 44:34

16d ago44:34

44:34

Objection Handling – how to handle objections when selling, although these tips can apply to any situation when you are handling or responding to objections in your small business. Show Notes Page: https://www.thehowofbusiness.com/516-objection-handling/ Topics discussed on this episode include: What is Objection Handling? Top 3 Common Reasons for …

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Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs 14:28

22d ago14:28

14:28

I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting. This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about. I'm going to be completely transparent and break down every expense - from softwar…

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515 – Scaling Tiege Hanley with Kelley Thornton 45:33

23d ago45:33

45:33

Scaling Tiege Hanley, a direct-to-consumer men’s skin care product company, with co-founder Kelley Thornton. Show Notes page: https://www.thehowofbusiness.com/515-kelley-thornton-scaling-tiege-hanley/ Kelley shares his entrepreneur journey, and how he launched and scaled Tiege Hanley (starting at 15:11) - providing "Uncomplicated Skin Care for Men"…

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Ep 79: How Experimenting with Your Podcast Can Lead to Unprecedented Growth and Success 10:23

29d ago10:23

10:23

Do you experiment enough with your podcast? In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listen…

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R200 – Fixing vs. Solving Problems 28:26

1M ago28:26

28:26

Fixing vs Solving Small Business Problems - how to identify and resolve the root cause of problems in your business, instead of just fixing the symptoms. Show Notes page: https://www.thehowofbusiness.com/r200-fixing-vs-solving-problems/ This is a re-release of Episode 200 of The How of Business podcast with additional new content and edits. On this…

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Ep 78: Overcoming Podcast Tech Analysis Paralysis: Focus on Creating Great Content 11:12

1M ago11:12

11:12

Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you're convinced that switching to something new will propel your podcast forward. But is the grass always greener on the other side? It's a common struggle of podcasters; …

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514 – Creating Extraordinary Places with Kevin Kelley 55:42

1M ago55:42

55:42

How do we create extraordinary places for our customers, clients, patients, staff that support the growth of our small business? Show Notes page: https://www.thehowofbusiness.com/514-kevin-kelley-extraordinary-places/ Kevin Kelley is with us today to share his thoughts and insights on how to create extraordinary places that help us connect with peo…

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Ep 77: 3 Things to Consider When Choosing a Podcast Name 9:39

1M ago9:39

9:39

I know first-hand how tough it can be to land on the perfect name for your podcast. So if you're struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider: First, ensure your title targets keywords your audience is actually searching for. You want your podcas…

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513 – Fractional CFO for Small Business with Dan DeGolier 33:49

1M ago33:49

33:49

Fractional CFO – how and when to hire a fractional CFO to help you grow your small business, with guest Dan DeGolier. Show Notes page: https://www.thehowofbusiness.com/513-dan-degolier-fractional-cfo/ When and why should you engage a Fractional or Outsourced Chief Financial Officer (CFO)? What are the services a fractional CFO can offer your small …

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Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast 23:12

2M ago23:12

23:12

Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch. They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-deman…

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Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast 19:47

2M ago19:47

19:47

In this episode of The Lazy Girl's Guide to Podcasting, I'm joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services. They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common …

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512 – Brand Films to Grow Your Business 44:38

2M ago44:38

44:38

“Brand Films” or videos, how to create and use them to grow your small business, with award-winning filmmaker Maxwell Frost. Show Notes page: https://www.thehowofbusiness.com/512-maxwell-frost-brand-films/ Maxwell shares his entrepreneur journey, and his current focus which is teaching businesses how to make 3-15 minute “brand films” with your smar…

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Ep 74: How to Create Podcast Snippets for Instagram Reels and TikTok Videos 10:19

2M ago10:19

10:19

In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok. I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could …

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Ep 73: 7 Podcasting Rules That I Don't Follow 11:29

2M ago11:29

11:29

Are podcasting rules even real? In this episode, I reveal the 7 podcasting rules I deliberately break...and how that unconventional approach led my show to exponential growth. You won't find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners. I'll share my podcasting tip…

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511 – Connect for Sales Success 41:18

2M ago41:18

41:18

How to connect for sales success with entrepreneur and sales expert John Humphrey. John explains why sales success is directly related to the depth and breadth of our relationships and our desire to help others. Show Notes page: https://www.thehowofbusiness.com/511-john-humphrey-connect-for-sales-success/ Connecting is more than just traditional ne…

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Ep 72: My Podcast Tech Stack: Essential Tools for Beginner Podcasters 9:29

2M ago9:29

9:29

I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack. I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup …

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Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School 9:15

2M ago9:15

9:15

Highlights: The mistake of not consistently producing weekly content The misconception that podcasts need to be solely interviews The importance of utilizing your own knowledge and expertise for hosting a show Balancing the need for finding new listeners with giving existing listeners a reason to come back Creating a sense of community and offering…

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510 – 7 Start-Up Mistakes 22:31

2M ago22:31

22:31

Top 7 Small Business Start-Up Mistakes and how to avoid them and launch a successful business, with Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/510-7-startup-mistakes/ How to identify and avoid or minimize some of the most common small business start-up mistakes. Henry shares his top 7 common small business mistakes to avoid, so …

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Ep 70: How the Taylor Swift N*des Scandal Affected my Podcast Marketing 7:34

2M ago7:34

7:34

You won't believe what happened to my podcast recently! I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time. Little did I know, that same weekend the episode launc…

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509 – Finding Your Identity 50:10

2M ago50:10

50:10

Finding your identity is your path to finding personal and small business success. Hosts Henry Lopez and David Begin discuss how to find your multidimensional identity. Show Notes page: https://www.thehowofbusiness.com/509-finding-your-identity/ Is your personal identity predominantly based on being the Small Business Hero or the Successful Serial …

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Ep 69: DIY Brand Photography for Your Podcast - with Krista Campbell from She Calls Her Shots Podcast 12:20

3M ago12:20

12:20

Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route? In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your p…

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Ep 68: Building a Strong Visual Identity for Your Podcast with Krista Campbell from She Calls Her Shots 16:38

3M ago16:38

16:38

How much thought have you put into the picture you have on your podcast artwork? Or the images of yourself that you use to promote your podcast? In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots. We look at how brand photography bridges the gap between online presenc…

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508 – Bad Bosses Ruin Lives, Great Bosses Enrich Lives 45:02

3M ago45:02

45:02

How Bad Bosses ruin lives and Great Bosses enrich lives and lead the growth of a small business, with guest Debra Corey. Show Notes page: https://www.thehowofbusiness.com/507-debra-corey-bad-bosses/ Debra Corey is back on the show to share insights and highlights from her new book, “Bad Bosses Ruin Lives - The Building Blocks for Being a Great Boss…

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Ep 67: An Apple Podcast Update MADE for Lazy Girls 9:56

3M ago9:56

9:56

Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts! This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free. Not only does this new feature make podcast content more accessible, but it also …

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Ep 66: What Taylor Swift Can Teach Us About Podcasting 8:51

3M ago8:51

8:51

In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience. I say creating content for you; what I mean i…

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507 – Legal Considerations of Buying a Business 47:20

3M ago47:20

47:20

Legal considerations of buying and selling a small business with Danya Shakfeh, a mergers and acquisitions attorney. Show Notes page: https://www.thehowofbusiness.com/507-danya-shakfeh-legal-considerations-buying-small-business/ Attorney Danya Shakfeh shares insights and general guidelines, from a legal perspective, about buying or selling a small …

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Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School 15:38

3M ago15:38

15:38

Do you need an expensive microphone for your podcast to be legit? In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microp…

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Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School 9:23

3M ago9:23

9:23

Does your podcast promotion strategy need a shake-up? In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release. Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take adv…

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506 – Budgeting Fundamentals for Small Business 25:33

3M ago25:33

25:33

Learn the fundamentals of budgeting for small business. How to create an operating expense budget for your small business, with host Henry Lopez. Show Notes page: https://www.thehowofbusiness.com/506-budgeting-fundamentals-small-business/ Why should you create an operating budget, and how to create an annual budget that helps you maximize profitabi…

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Ep 63: Why I Quit Promoting My Podcast on TikTok 10:40

3M ago10:40

10:40

In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future! We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, t…

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505 – Selling Her Small Business. 48:11

3M ago48:11

48:11

Justine shares her experiences and insights from selling her small business, a successful bookkeeping business. Show notes page: https://www.thehowofbusiness.com/505-justine-lackey-selling-her-business/ Justine Lackey is back on the show to share her experiences from selling her successful small business, and how she is currently helping people run…

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