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UX Soup

Strategy Analytics UX Innovation Practice

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Join Chris Schreiner, Lisa Cooper, and Diana Franganillo from Strategy Analytics as they discuss the latest developments impacting the user experience across personal devices, automotive, and the smart home. Digest the latest research news from SA's UX Innovation Practice, listen to interviews from leading UX practitioners in industry and academia, and hear the team discuss the latest products and services from a human-centered design perspective. Email us at UXSoup@strategyanalytics.com
 
unSTRATEGIC explores digital strategy. We journey through the many layers of digital strategy including disciplines, methodologies, and tactics. Topics we cover are web & mobile strategy, UX/UI & design, project & account management, business development, project discovery & workshopping, ongoing consulting, opportunities, optimizations, and much more. We share free resources on our blog including templates and documentation to help with digital strategy. We also chat with many industry prof ...
 
Get excited about how content strategy can help you succeed with your marketing, communications and career goals. The Succeed with Content Strategy podcast’s mission is to share knowledge and insights into how content strategy helps marketing, communications and PR professionals, business owners and bloggers elevate their brand with content, and to motivate content strategists to constantly improve their practice and advance their career. In each episode, your host, Rebecca Steurer, discusse ...
 
Each week, the Ignite Digital Marketing Podcast digs into the digital strategies and tactics that help healthcare organizations accelerate growth. In 10-minute episodes, Cardinal’s digital marketing experts share the latest SEO, PPC, and paid social strategies, news, and tools that will help you build your digital presence and attract more patients.
 
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show series
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Cassidy "Cassidoo" Williams, developer and content creator. You'll learn what equipment and tools Cassidy uses for streaming, tips on how to get started, different approaches to handling the live chat, and more. Please head over to the episode page for the detailed…
 
Join Lisa as she sits down for a bumper episode of UX Soup with Irina Bolychevsky, (Director of Standards and Interoperability at NHSx) as they talk about the essential and challenging role of standardization in digital healthcare to combat interoperability issues and how the NHS is taking on the challenge so that digital information can seamlessly…
 
Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite! Join our hosts, CEO Alex Membrillo, Director of SE…
 
A couple of months ago we chatted with Joe Smyth about motion sickness - what causes it, how can we mitigate or recover from it, and also how we could measure it. In this episode we continue the discussion about aspects of passenger comfort, and the fact it will become a key User Experience issue and differentiator in future vehicles. In order to h…
 
If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, …
 
How can we leverage product design exercises in our hiring process? Our guest is Artiom Dashinsky, author of Solving Product Design Exercises and founder of Swag Fair. You’ll learn how to prepare for interviews as a designer, how to evaluate designers as a manager, tips for building your design portfolio, and more. Download the MP3 audio file: righ…
 
Are people tired of Zoom and other video conferencing platforms after overdosing during the lockdowns? Lisa, Chris and Diana got together to discuss the user experience of Zoom and other videoconferencing services, and how they foresee their future. Make sure you stay for Condensed Soup at the end, when they share some embarrassing experiences they…
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of mapping before automating, and more. Please head over to the episode pag…
 
Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy. Why? Because more healthcare marketers are realizing that low cost per lead isn’t always a good thing. It could result in low-quality leads. High quality leads that actually become patient…
 
Thanksgiving is coming up in the US, and that means a lot of cooking for a lot of people. Join Chris, Lisa, and Diana as they look at the user experience of cooking for large groups. What are the special user needs for cooking a great Thanksgiving meal? Is the latest cooking tech meeting these needs? In Condensed Soup, the gang talks about their fa…
 
How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor — a 23-year-old brand strategy and design agency. You’ll learn some practical design tips, why “niching down” is important for growth, how having fun and staying true to your brand is crucial, and more. Download the MP3 audio file: right-click…
 
Friend of the podcast Dr. Santosh Basapur returns to discuss a new equitable health care design project he is heading up, which tackles the biggest problems in how health care is provided for underserved communities from a UX perspective. Santosh talks to Chris about the progress of the project, methodologies being used, and shares some early anecd…
 
What if cookies go away? With iOS updates, platform changes, and privacy concerns plaguing advertisers; healthcare marketers must seek alternate tactics to collect data. That’s where first party data comes in. First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare market…
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Lucy Heskins, an early-stage startup marketing advisor at Oh, blimey. You'll learn about the different frameworks used in go-to-market strategy, how to scale your business using traction channels, content marketing tips, and more. Please head over to the episode pa…
 
These are exciting times in digital health, with consumers having greater access to devices that can assess their physical and mental health and medical practitioners having more connected devices at their disposal to prescribe to patients. Lisa takes Chris through the current landscape of remote health monitoring, addressing stakeholder needs, and…
 
It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers their own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patien…
 
Can you achieve a solid design for your products without a formal design background? Our guest is Tracy Osborn, author of “Hello Web Design” and Program Director at TinySeed. You’ll learn some of the business benefits of improving your design, how design frameworks can be valuable, how Tracy focuses her books for impact, and more. Download the MP3 …
 
The genealogy site MyHeritage has a feature where they can animate the pictures of your ancestors, while apps like Tokking Heads and Reface allow you to do the same with any photo. This leads down the dangerous road to deep fakes where you might not be able to tell a true video from a manufactured one. Chris, Lisa, and Diana tackle this topic, disc…
 
Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface. For a deeper dive, join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddo…
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jimmy Rose, founder of Content Snare. You’ll learn several automation ideas that can improve business processes, the differences between popular automation platforms, how to automate content and document collection from clients, and more. Please head over to the ep…
 
Today’s healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google. It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is bu…
 
Today we talk about service design, a holistic approach to design that considers all involved stakeholders and processes. Our guest is Eleni Stathoulis, design director at Mad*Pow. You’ll learn about the design artifacts created in service design, how Eleni conducts research, real-world examples of service design in action, and more. Download the M…
 
Visualisation and mental rehearsal are training techniques widely used in the sports field to reduce anxiety, build confidence and improve concentration, as well as to overcome potential problems and improve performance. But did you know that these techniques could be used to improve performance in other fields, such as aviation and medicine? Havin…
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jordan Skole, VP of Product Growth at Autobooks. You'll learn why it’s important to consider the entire customer experience, how copywriting can inform design, frameworks for understanding customers and creating email automations, and more. Please head over to the …
 
What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s). No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but…
 
Today we talk about marketing yourself, both as a personal brand and at work. Our guest is Shawn “Swyx” Wang, an engineering thought leader and author of “The Coding Career Handbook.” You’ll learn several components of defining your brand, tips on expressing that brand in public, collateral and strategies that will help you at work, and more. Downl…
 
Chris and Diana have had plenty of exposure to online selling, especially with Facebook Marketplace. However, Lisa has some qualms about online selling. Join them to find out what they have enjoyed, especially when compared to other secondhand selling platforms and traditional offline methods, and the nuisances that could be ironed out for an even …
 
Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and SVP of Healthcare Marketing, Lauren Leone, dis…
 
Our interview with Dr Bryan Reimer continues as he talks with Chris and Diana about the challenges of setting realistic targets to globally reduce auto fatalities, how to support drivers to make better moment-to-moment decisions, continuous driving education, and camera based Driving Monitoring Systems. Dr Bryan Reimer SA Research on Self Driving V…
 
Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in healthcare marketing. Tune in to our 30th episode of Ignite as our hosts, CEO, Alex Membrillo, SVP of Healthcare Marketing, Lauren Leone, and VP of …
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Colin Nederkoorn, founder of Customer.io. You'll learn about the common mistakes companies make when setting up their email tools, how to best handle certain types of data, tips for providing “done for you” services, and more. Please head over to the episode page f…
 
New vehicles are increasingly outfitted with advanced technology that is poorly communicated to the consumer and even to the dealer. Chris and Diana sit down with Dr Bryan Reimer from MIT about how mental models of ADAS system designers and users do not overlap. In his opinion -and we at Strategy Analytics agree with him-, we need to work together …
 
Today we talk about “franchising” — a mental model applicable in marketing and other areas. Our guest is Jordan Skole, a marketing leader and director of product growth at AutoBooks. You’ll learn how to apply this mental model, the best timing for automating processes, tips for solving marketing challenges, the importance of side projects, and more…
 
The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021? On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP Healthcare Mark…
 
Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver…
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Jason Resnick of ​​NurtureKit. You'll learn how to balance nurture sequences and broadcast emails, how to approach segmentation and lead scoring, tips for improving automations, and more. Please head over to the episode page for the detailed recap and key takeaways…
 
Lisa welcomes Di O'Neill from Strategy Analytics to the podcast to discuss smart surfaces and fabrics. They discuss use cases in automotive, buildings, and healthcare along with key enablers. In Condensed Soup, they share their favorite uses for smart surfaces. Di O'Neill at SA SA research on smart surfaces Want to talk more about smart surfaces an…
 
How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices. In this episode, our hosts, CEO, Alex Membrillo, and SEO Director, John McAlpin, discuss why and when you should merge …
 
What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You’ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed…
 
Chris welcomes Dr. Myra Blanco from the Virginia Tech Transportation Institute to discuss human factors and user experience topics with commercial vehicles, including long-haul trucking, delivery vehicles, and drone delivery. They cover automated delivery vehicles as an equity equalizer, accommodating for "technology immigrants", issues with testin…
 
Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to …
 
UX principles are applied nearly everywhere, including sports. From analyzing human performance data, communicating recommendations to athletes and coaches, understanding skill acquisition, and shifting to user (athlete)-centered training, the field of sports science research has exploded thanks in part to the proliferation of performance tracking …
 
Can we ever skip user testing and simply rely on best practices? Our guest today is Karl Gilis, co-founder of AGConsult. You’ll learn what “best practices” mean, where to find them, when user testing is still necessary, and more. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to https://feeds.simplecast.co…
 
Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone dig into the top…
 
The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your…
 
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Brennan Dunn, co-founder of RightMessage. We discuss how he gained his email automation knowledge, and the best practices for email automation. Please head over to the episode page for the detailed recap and key takeaways. Show notes RightMessage — Brennan's email …
 
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