最佳Business Consultant播客 (2024)

1
LinkedIn Trifecta: How to Brand, Market and Sell Yourself Authentically on LinkedIn - April 2024 Ep 88 45:30

15h ago45:30

45:30

Have you ever felt like your LinkedIn profile is more of a stiff suit than a true reflection of who you are? Join the LinkedIn "Trifecta" for our monthly chat. Featuring Michelle J Raymond, Michelle B Griffin, and Brenda Meller, we share techniques to help you learn how to properly Brand, Market, and Sell Yourself on LinkedIn. Together, we dissect …

1
040 - LinkedIn And TikTok Update: What Entrepreneurs Need To Know 8:55

17h ago8:55

8:55

If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms. 🔹Link…

1
Website Event Calendars for Solopreneurs? Simple & Easy Tips! Ep 87 13:33

3d ago13:33

13:33

Unlock the full potential of your small business with my insider tips on enhancing visibility through strategic event promotion. In this episode, I lay out a roadmap for coaches, consultants, and solopreneurs to make their mark with an impactful events calendar. You’ll get a peek into my own tactics for promoting all your events, from interactive v…

1
177: 5 Strategies for Integrating Your Business Goals into Your Podcast Content 18:50

2d ago18:50

18:50

Do you feel like your content is aligned with your business objectives and goals? In today's episode, we explore how strategic content creation is not just about recording episodes; it's about ensuring each piece of content serves a specific purpose that supports your business goals. I'll be sharing insights into how the content you choose to discu…

1
039 - Get Unstuck Now By Using This Simple Content Creation Method 11:57

6d ago11:57

11:57

One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic you're working o…

1
Investing in Your Personal Brand with Liam Darmody Ep 86 46:03

8d ago46:03

46:03

Ever pondered about trading the predictability of a 9-to-5 for the thrill of calling your own shots? Join me as I chat with the ever-inspiring Liam Darmody for a deep dive into the enthralling world of self-employment. We get real about transitioning from the corporate grind to the freedom and challenges of entrepreneurship, sharing our journeys of…

1
038 - Why You Need Business Systems And Processes (And How To Choose Them) 30:49

8d ago30:49

30:49

Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to help you set thi…

1
176: From Chaos to Clarity: Mastering Podcast Overwhelm with Systems 24:32

10d ago24:32

24:32

Do you ever feel overwhelmed by your podcast? Systems are often overlooked as a piece of success for your business and podcast, but they can be a game-changer. And I’m not just talking about a spreadsheet, I’m talking about habits, your schedule, and everything that makes podcasting easy! In this episode, I’m sharing the importance of systems and I…

1
Personal Branding Sessions (Silly Faces, Outtakes & Props, Oh My!) with Scott Lawrence Ep 85 38:25

15d ago38:25

38:25

Can headshot sessions be fun? YES! Join the conversation with Scott Lawrence, a headshot photographer who's an expert in professional headshot photos, but who has a knack for capturing fun poses that can help you shape your personal brand. In this episode, we discuss how a headshot does more than just show your face—it shows the world who you are a…

1
Self Employed? Get Around Others: Group Coaching / Masterminds - Ep 84 7:48

17d ago7:48

7:48

In this episode, I'll remind you of the value of surrounding yourself with others when you're self-employed. You'll gain inspiration, continually learn, build alliances, and more! PRO TIPS: Find a group at your level or or better – if your goal is to learn, grow, get accountability Find a group at your level, or still developing – if your goal is t…

1
175: How to Find the True Measure of Your Podcast Success 22:21

17d ago22:21

22:21

When we start any kind of marketing effort in our business, it can be hard to know if it's actually working, especially with something like podcasting. And here's the thing: doing it alone and questioning whether you were doing the right things is so, so common, especially as the CEO or solopreneur. It's totally normal to be sitting in front of you…

1
037 - Mastering LinkedIn for Podcasters: Strategies for Building Your Audience And Brand 34:04

21d ago34:04

34:04

Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹…

1
Finding the Best Publishing Path for Your Book with Lynne Golodner Ep 83 44:21

21d ago44:21

44:21

Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Road Books, a press lavish…

1
Build a Professional Speaking Career in Corporate with Andy Storch 1:09:47

20d ago1:09:47

1:09:47

On today’s episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life, helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and …

1
Tips for Tech Hiccups During LiveStreams Ep 82 15:42

22d ago15:42

15:42

Ever faced the pressure of staying composed when tech gremlins wreak havoc on a live event? This podcast breaks it all down for you, due to a recent LinkedIn Live interview, which you can watch here: https://www.linkedin.com/events/7160420507631190016 From audio mishaps to frozen screens, I dissect LinkedIn Live's every unpredictable moment, demons…

1
036 - Brainstorming With Digital Whiteboards And Chat GPT 39:24

23d ago39:24

39:24

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to create videos with ease, eve…

1
174: From Mic to Magnet: How Your Podcast Can Draw in Clients 20:19

24d ago20:19

20:19

Can your podcast truly attract clients and leads for your business? The answer is “Yes!” Think of your podcast as a magnet pulling in potential clients. But to make it work effectively, it requires strategic alignment with your business goals. It's about building authority, nurturing leads, and converting them into loyal fans. In today's episode, I…

1
3 Keys to Avoiding Entrepreneurial Burnout w/ Dr. Sandra Y Lewis Ep 81 41:50

29d ago41:50

41:50

Ever feel like you're on the brink of burnout, juggling your entrepreneurial dreams and personal well-being? Fear not, as Dr. Sandra Lewis joins us to deliver a lifeline for the hardworking entrepreneur. In our engaging conversation, we peel back the layers on the importance of self-care, discussing how our bodies are more than biological machines;…

1
035 - LinkedIn Best Practices For Content Creators: It’s A Marathon, Not A Sprint 33:12

29d ago33:12

33:12

One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context, and Consistenc…

1
Pivot When Needed if Self-Employed Ep 80 16:50

1M ago16:50

16:50

Being self-employed can be challenging at times. Especially when business demands, illness, staffing changes, or anything unless unpredictable occurs. In this episode, I discuss why it's important to be agile, nimble, and give yourself grace! The good news? Your audience probably won't even know if you're off schedule. I pull back the curtain on ho…

1
173: Turning 40: Reflections On Life, Podcasting & Business 20:10

1M ago20:10

20:10

Turning 40 can be a profound moment for reflection and growth. In this special episode of "Share, Strategize, and Shine," I’m celebrating my birthday by reflecting on what’s been an incredibly difficult and transformative year. In this episode, I’m sharing my experience as a 39 year old, encompassing physical recovery, mental health challenges, and…

1
Ep 172: Growing Your Podcast Audience Using Facebook Ads with Megan Shields 30:45

1M ago30:45

30:45

Using Facebook ads for your business or even your podcast can seem incredibly overwhelming. If you are like me, you’ve probably tried Facebook ads and saw little to no return. The fact is, Facebook ads can be a powerful tool, if they are used right and you can grow your podcast with them. In this episode, I’m chatting with Megan Shields, the CEO of…

1
My Airport Tradition 9:05

1M ago9:05

9:05

In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being. Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade “red drink.” After becoming an adult and starting businesses, she became…

1
Agile Mindset Framework: a 4-Step Process w/ Angel Henry Ep 79 43:27

1M ago43:27

43:27

Learn how setbacks can become stepping stones in this conversation with Angel Henry, who has seamlessly transitioned from tech guru to a master of leadership and inclusion. In this episode, Angel shares her insights, where mishaps are not merely brushed off but embraced as the valuable life lessons they truly are. Listen and learn about a four-step…

1
171: How to Shine with Confidence as a Podcaster 20:39

1M ago20:39

20:39

Have you ever experienced that moment of doubt creeping in just before hitting record on your podcast? It's that familiar sensation of uncertainty that whispers, "Can I really do this?" In this episode, I’m sharing the transformative power of confidence in podcasting. I dive deep into the relationship between purpose and confidence and share some a…

1
Story of #SocialMediaPie on Pi Day Ep78 7:18

1M ago7:18

7:18

My mom and the Michigan State Fair is a memory baked into my heart, and it's one of the moments that transformed pie from a mere dessert into a slice of my personal brand. On Pi Day, join me as I recount the journey from baking with love to branding with purpose, and how pie isn't just a sweet treat but a cornerstone of my professional identity. We…

1
034 - Secret To Compelling Content: Weaving In Your Personal Stories 32:38

1M ago32:38

32:38

Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Relating experience…

1
LinkedIn Trifecta Talks: New Year, What’s Your Focus? (Jan 2024) Ep77 59:43

1M ago59:43

59:43

Ready to give your LinkedIn profile the New Year's makeover it's been craving? Join the LinkedIn Trifecta Talks as we, Michelle Griffin, Michelle Raymond, and I, Brenda Meller, unveil our insider strategies to revamp your personal brand and optimize your presence on LinkedIn. Whether you're basking in the Sydney sun or bundled up in Michigan, our g…

1
170: Crafting Your Podcast's Purpose: Building Connection and Impact in Business 17:28

1M ago17:28

17:28

Podcasting, when approached with a clear intention, can become a powerful tool for making a genuine impact. As business owners, it's essential to understand how our podcasts serve our larger objectives and how they contribute to our brand's identity. In this episode, I share why giving purpose to your podcast within your business strategy is so cru…

1
033 - Mastering SEO For Content Marketing: How To Make Your Content Google Friendly 31:26

2M ago31:26

31:26

Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies for website conte…

1
169: What Podcasters Need to Know About Leveraging Youtube with Trena Little 29:50

2M ago29:50

29:50

Have you thought about incorporating Youtube into your content strategy? Maybe you’ve been posting your podcast on Youtube but not getting any traction? Youtube is an amazing platform, but it definitely has its own way of doing things and to be honest, podcasters aren’t leveraging it in the best way! In today’s episode, I’m interviewing Trena Littl…

1
Do You Have a Fat Footer On Your Website? Ep 76 9:45

2M ago9:45

9:45

Embark on a journey with me as we unlock the secrets of streamlined website navigation through the innovative use of a 'fat footer.' Reflecting on my own experience with mellermarketing.com, I reveal how this simple design element can improve access to essential services and resources on your website, ensuring everything you need is right at your f…

1
How to Self-Publish A Best-Selling Book with Valerie Morris 50:53

2M ago50:53

50:53

Today’s episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she’s not plugged in, you’ll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Laur…

1
032 - LinkedIn Lives: Planning, Launching, and Producing Your Show 22:49

2M ago22:49

22:49

Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selecting the right day, time…

1
Hiring Your First Employee with Adam Klug Ep75 43:49

2M ago43:49

43:49

Are you ready to transition from a solopreneur to a business leader with your very own team? That's exactly what we're tackling with the help of recruiting expert Adam Klug. Together, we're unveiling the blueprint for solopreneurs to make their first hire, discussing the importance of finding a candidate who not only fits the job description but al…

1
168: Why Podcasting is the Key to Building Your Brand Awareness 21:30

2M ago21:30

21:30

You've probably thought about how important your podcast is for marketing in creating content, but what about actually helping to build up your brand? A podcast can be a powerful tool for creating brand awareness and in the ever changing landscape of online business, brand awareness is so important! In this episode, I’m sharing how you can leverage…

1
031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique 36:02

2M ago36:02

36:02

Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual sides and why tappi…

1
LinkedIn Profile Mini-Audit for Speaker (Michala Liavaag) Ep 74 15:28

2M ago15:28

15:28

Unlock the secrets to transforming your LinkedIn profile into a magnet for speaking engagements and sales opportunities with cybersecurity expert Michala Liavaag and me, Brenda Meller. We review Michala's LinkedIn presence, pinpointing how to make her speaker identity pop with her header image and finessing profile components to shout her cybersecu…

1
030- Maximize Your LinkedIn Profile Impact By Personalizing Your Activity Section 5:58

2M ago5:58

5:58

LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If …

1
Importance of Managing W.A.F.F.L.E.S. to Make Better Decisions Ep 73 40:28

2M ago40:28

40:28

The Importance of Managing W.A.F.F.L.E.S. to Make Better Decisions with Katie Nall Imagine conquering the emotional chaos that clouds decision-making with Katie Nell's 'WAFFLES' technique. This podcast peels back the layers of Worries, Anxiety, Fear, Frustration, Lethargy, Exhaustion, and Stress, as we sit down with the esteemed mathematician and T…

1
167: My Favorite Tools and Systems to Make Podcasting Easier 24:18

2M ago24:18

24:18

Embracing systems and tools that genuinely resonate with your workflow can be a game-changer, offering you more time to focus on what truly matters in your podcasting journey. Let's face it, if the approach you're taking towards podcasting feels off, it's going to be a challenge to thrive in this space In this episode, I'm excited to share with you…

1
What is a Social Share Image? And Why Should You Care? Ep72 8:55

2M ago8:55

8:55

Ever hit the share button brimming with excitement, only to have a wonky or mismatched image sabotage your website's first impression on social media? We've all been there, and that's why this episode is a game-changer for anyone looking to solve the mystery of perfect social share images. We're tackling the common frustrations and providing a non-…

1
029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter 32:32

2M ago32:32

32:32

Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new perspective on …

1
Realistic Timeline of Profiting from my Business 20:05

2M ago20:05

20:05

When you hear someone on a podcast or a speaking event say, “I 10x-ed my business nearly overnight,” do your lie detector alarms go off? If they don’t, they probably should. On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful operation. She’s been an entrepreneur…

1
028 - Canva Insights: Creating Sliders, Templates, and Brand Graphics 40:21

2M ago40:21

40:21

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom 🔹Creating a car…

1
Importance of Building a Human & Emotional Brand Ep 71 38:12

2M ago38:12

38:12

The Importance of Building a Human & Emotional Brand with Lydia Michael When Lydia, a multicultural marketer, joins me, we don't just chat about run-of-the-mill branding tactics; we dive into the heartbeat of marketing—human connection. Listen and learn why it's pivotal for brands to intertwine with consumer values and cultures in a busy marketplac…

1
166: How to Plan Your Podcast for Profit: Inside the Profitable Podcast Plan 17:20

2M ago17:20

17:20

Are you making money and impact with your podcast? Whether you're a passionate coach, a visionary consultant or an online business owner, I believe in the power of your voice to transform. Your podcast isn't just a platform for sharing insights. It's an opportunity to thrive by showcasing the unique programs and services that only you offer. In tod…

1
027 - Get More Out of Your Live Streams: How to Repurpose Your Broadcast Content 32:07

2M ago32:07

32:07

Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating video clips of the…

1
Why I Recommend Booking Friends, Connections, & Up-and-Coming Stars for Events Ep 070 19:54

2M ago19:54

19:54

Discover my secrets behind curating successful virtual events that resonate and create real impact with this latest podcast episode, where I share my personal successes and lessons learned with booking non-paid speakers for my free events. Learn about my "Fairness / Abundance" approach How to find speakers How to invite your network to suggest spea…

1
How Introverts Can ROCK at Networking - Ep 69 49:58

2M ago49:58

49:58

How Introverts Can ROCK at Networking! with Shawna Ramsey Connect with Shawna: https://www.linkedin.com/in/shawna01/ Originally aired Thursday, April 16, 2020. To see the list of upcoming interviews, visit: https://www.mellermarketing.com/upcoming-live-interviews WATCH on YouTube: https://www.youtube.com/watch?v=RnSfMU_ihFY ************************…

值得一听的播客

Business Consultant播客

值得一听的播客

快速参考指南