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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.
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On The Joe Robert Show, we interview investors, fund managers, tax professionals, Blockchain and cryptocurrency projects along with other industry leaders. We give you insight into investments and tax savings beyond what is traditionally taught to you. These strategies will allow you to manage your own portfolio of assets and leave a family legacy.
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show series
 
Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion cre…
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OpenAI launches the "Strawberry" version within ChatGPT claiming better reasoning and complex thinking. Joe and Robert take it to the test. TikTok heads back to court with a January 19th ban date looming. Joe predicts what will happen. And Instagram launches a version for teens only. Is it enough? Finally, MrBeast "leaks" his personal YouTube produ…
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Justin is out so Katie fills in. The Katie Cup moves to next week. How laid back is Katie on a scale of 1-10? The fellas answers weren't received well. Joe says he's going to help out with the cooking but what would he cook? Rob's Dry Bar special/clip went viral. Joe and Katie unsuccesfully tried to take Rob out for his birthday and introduce him t…
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In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation. ----- This week's sponsor: Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/ ------- Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Googl…
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Rob teases an all time story for next week's bonus show. Justin shares some new stories about his Dad. Joe unsuccessfully attempts to prank Gramps. Rob's RMP commercial played during the Ravens game. We air it. Joe turns game show host for a spelling bee between Erik Woodworth and his daughter, Jane. We preview next week's Katie Cup. Will Katie be …
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Mark Zuckerberg says the Biden Administration pressured Facebook to censor COVID comments while Elon Musk gets X banned in Brazil. In better news, the Kelce brothers land a $100 million dollar deal with Amazon. The boys talk about how the licensing model has changed in just the past two years. Winners and losers include Mammoth Cave National Park a…
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We have all the answers for what's going to happen in the NFL this year. This special episode includes: 2024 New Kickoff Rules AFC/NFC Top 4 and Championships Super Bowl and Who Wins Cowboys and Browns Final Records MVP Prediction And a final bet you don't want to miss. ----- This week's sponsor: Get the latest marketing trends in AI today. Downloa…
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Joe returns from Ocean City. He has stories. He also gives more info on his 7th grade slavery assignment. Rob and Justin both did commercial shoots this past week. One went a lot better than the other. Rob entered a charity golf contest. A hole in one wins him 10 grand. Did he choke? Justin has two completely different experiences at neighborhood p…
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The boys review how the DNC has courted creators and developed "content moments" that are going viral. Chick-Fil-A just launched a streaming strategy and Procreate vows to never leverage generative AI. Wins and losses include the Savannah Bananas and Snoop Dogg. Rants and raves include Robert's take on DNC creators while Joe talks about the NSYNC a…
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Joe is in OC so it's a Rob and Justin party. Tales from a full day with Randolph in Delaware. Rob and Justin took some jokes too far. Joe dropped a bombshell story that we just had to retell even without him. Justin and Joe went tubing and both might have gotten hurt. Justin had some ups and downs at his most recent gig. Rob has an update from "Ame…
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While X continues to sue advertisers and launch products in chaos, Reddit has risen to the top of the social media sandlot (with the help of Google). Winners and losers include Heineken NA and the Queensland Symphony Orchestra. Rants and raves include the Savannah Bananas and surveillance pricing. ----- This week's links: X Calls for Ad Industry Re…
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Justin got Stamboni in trouble with his girlfriend. Joe hurt his back doing absolutely nothing. Katie tried to set Rob up with a girl. Rob is not a fan go being set up. We talk Olympic Breakdancing. Rob gets emasculated on his flight. Koechner and Rob make a new friend in Cincinnati. A fight almost broke out. Rob had an all time embarrassing text m…
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In a desperation move, X decides the best way to get advertisers back to the platform is to sue them. In obvious news, a judge rules that Google is an illegal monopoly. The boys talk about what the repercussions are with this ruling, and what Apple's role will be. Speaking of Google (and X), Google ads seem to be popping up on Elon's platform. Curi…
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In this episode the boys cover an incredible content marketing case study in New York's largest hospital system. Reddit is now blocking big search engines who want its unique content...unless they pay up (which they will). And Elon is being Elon, violating his own content policy on X. Here we go again. Hits and misses include Bandit Running and Fla…
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Former JSS Producer Mike Anderson asked Rob for a favor but Rob botched it. The Stardome comedy club in Alabama also botched a few things. Justin got high recently and then wrote down some at the time hilarious joke ideas. We go over them and see how they funny they are or aren't. Joe and Katie newest Here's Why You're Wrong inspired Rob and Justin…
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At long last, Google seems to do a 180 on its third-party cookie policy. What does this mean for marketers and advertisers? META introduces Llama 3 for developers, apparently giving away its AI technology and investment for free. Could this be for real or is it a Zuckerberg trick? And does Spotify use podcasts for loyalty first? Hits and misses inc…
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Justin and Rob break down the Tiki Lee’s broadcast ups and downs. Rob cut Katie and Joe out of a vacation that they planned. Katie isn’t happy. Justin and Stamboni did a comedy/music show. It didn’t go perfectly. Rob recalls his worst comedy theme show idea. Justin may have salvaged it and brought it back to life. Joe and Katie went to our friend S…
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This week Taboola does a big deal with Apple to sell their advertising space. Great for Taboola, but what does this message for Apple? Dax Shepard does an $80 million dollar podcast deal with Amazon. Is Amazon going after Spotify and YouTube for podcast dominance? And CMO's are under huge pressure, as stated by the latest research. Are we actually …
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Has the content creator/influencer business model gone bearish? Glamour seems to think so. We disagree. The Paramount/Skydance deal is finally done...we think. Spotify is beginning to court more video podcasts. Is it working in their fight against YouTube? And BusinessWeek has a 120-page print issue on the way. Does this mean a new opportunity in p…
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A special condensed episode of This Old Marketing. We cover the latest supreme court decision on social media. Good decision or more of the same? And do the brand new rules of marketing and advertising include content marketing? If content marketing becomes marketing, what happens to the discipline? Rants and raves include mxmtoon and research from…
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