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The Authorpreneur Podcast™️ is hosted by Mystery Author Amelia D. Hay. Every second Thursday, Amelia will teach you how to develop a story idea, create compelling characters and outline your novel. In each season of the podcast, you will learn how to write your first draft, revise your story, self-publish, establish your author platform, and reach readers. Season one of the podcast is on Plot and Story Structure, and season two documents her writing adventures during her first year after sel ...
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Authority Self-Publishing: Marketing, Writing and Kindle Publishing Tips for Authors

Self-Publishing Tips and Amazon Marketing Advice for Authors

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Authority Self-Publishing is a show where you can get detailed advice from three author marketing experts: Steve Scott, Barrie Davenport, and Ron Clendenin. Primarily, they cover Amazon Kindle publishing strategies (through the KDP platform). But they also offers a variety of marketing tactics you can use to grow your book-based business. Each episode contains 30+ minutes of actionable content you can immediately apply to your writing business. Tune in every Monday and Thursday to get the la ...
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So you've probably read the title of this episode and thought, what do cliffhangers have to do with outlining? I'm so glad you asked. Let me explain. If you're the kind of writer who needs to outline every scene, then you need to be aware of the types of cliffhangers and how to effectively use them to create a page-turning effect and not turn reade…
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I'm back again. And yes, it's been sixteen weeks since I released an episode of the podcast. Between now and November, I took December and January off because it's a busy time of year and I tend to travel during these periods. When I got back from vacation at the end of January, I had caught the flu from a family function. Guess who didn't get the …
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So, how do you write a great scene? But not just a great scene but a scene that keeps a reader engaged and turning the pages, no matter what genre you're writing. The answer is in the details. In order to write great scenes, you need to pay attention to the anatomy of the scene. So, what do I mean by anatomy? I'm referring to the elements of a scen…
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I'm back. And yes, it's been sixteen weeks since I released an episode of the podcast. Originally, I took the summer off because I needed to take a holiday from podcasting and writing. However, I did a bit of blogging during my break, where I discussed whether you should use AI-generated images in book covers. Also, I wrote a blog post on how to wo…
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So, I have a confession to make. Actually, I've been struggling to sell paid books. Sure, I can give them away for free, but paid is a different problem altogether. I've been struggling to sell Duplicity, the second book in my James Lalonde Amateur Sleuth Mystery Series. A few days before my forty-second birthday, I realised that FreeBooksy had a s…
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In the April Behind the Scenes Author Diary, I mentioned that I screwed up my amateur sleuth mystery series; well, a solution might be at hand. So, in this episode, I discuss my plans for my James Lalonde Amateur Sleuth Mystery series books three and four and a new shiny object. On top of this, I discuss a few self-publishing updates and selling di…
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Honestly, I can't believe I made it this far; it's mind-blowing. I know that's cliche, but it's how I feel when I see that episode number. Let's just say it has been a wild ride, a ride that is not yet over, and I'm glad I stuck with podcasting through those difficult times. And I've dabbled with a few great interviews and had my first-ever guests.…
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Welcome to the ninety-ninth episode of the Authorpreneur Podcast. Yes, I'm doing the countdown thing—I know, it's super dorky, but I'm embracing it anyway. At present, I'm struggling to sell book two in my amateur sleuth mystery series, and I'm going into detail about my experiments to get this bookselling and my issues with publishing direct to Ba…
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Welcome to the ninety-eighth episode of the Authorpreneur Podcast. Honestly, I can't believe that my podcast has come this far. But, back to the matter at hand. Toward the end of March, I started working with my editor on the Locked Room, and in this episode, I share the mistakes that were found in that manuscript in comparison to the previous stor…
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In February, I finished writing the Locked Room into the Dark, and I'll discuss how I achieved this, along with the response of my favourite beta reader. As you've come to expect, I will share my writing stats, days, time, word count and the step-by-step process that I used. Now that I've mentioned that, it's crucial that I point out that I'm follo…
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In this episode, discuss what I've been doing in February. I also share my frustrations about a tech fail and newfound thoughts on this product and delve into why I've changed my mind. It's important to discuss the positives and negatives of products I use and recommend because I've discovered something stupid that needs to be addressed or I feel l…
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So, I decided to list Suspicion for free and promote it using various newsletter book promotion services ahead of the release of the second book in the James Lalonde series. The promotions I booked were with AuthorsXP, Fussy Librarian, Kobo, and Free Booksy; altogether, these promotions cost me £176.67 or US$209.96. I used the Google exchange rate …
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This year, I've decided to start my podcast by looking back at everything I achieved in 2022. After that, I will discuss the products I loved in 2022 and will continue to use in 2023. I will also not dive too deeply into metrics like hours or word count because that's not helpful. In fact, as a coach, I hate metrics because it doesn't contribute an…
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In an upcoming episode of the authorpreneur podcast, I discuss how I stopped supplying my three-act structure Scrivener template to my email list and the reasons that led to the decision. As I was editing that episode, I had an idea. I'm considering supplying a free ebook on three-act structure, a cheat seat, and possibly a video on how you can cre…
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A few weeks ago, I received an email from Plottr letting me know they were interested in chatting with me on my podcast about plotting and story organisation techniques and how Plottr can benefit both Plotters and Pantsers. Because Plottr is a story organisation tool, I thought the interview would be great for this season of The Authorpreneur Podca…
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Are you confused about scenes and chapters? Do you write scenes that aren't working, and you wonder why? In this first instalment of this mini-series on scenes, I will discuss the difference between scenes and chapters. Define what is a scene in the context of novel writing. I will answer the age-old question: what is the perfect length of a scene?…
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It's been a while since I filmed or recorded a Behind the Scenes Author Diary Update—so that's what I'm going to do. In this episode, I will discuss what I've been doing since January 2022. And this episode isn't going to be scripted, mainly because if I start scripting these episodes, it will take a long time to produce them. Let's face it: I know…
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Now that you've chosen the right point of view for your story, you're finally ready to put pen to page and start writing or outlining your novel, right? No, there is a little more to Point-of-View than first, second or third person. And that's what we're going to discuss in this show. When planning out season three of the podcast, I split the episo…
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Before you put pen to page, you need to decide which point of view is right for your story. In this show, I will discuss point-of-view in writing fiction and the things to consider when choosing the right point of view for your novel. But I will not discuss second-person because I don't understand its mechanics. And I will not be delving too deep i…
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In previous podcast episodes, I've mentioned that I want this podcast to be free of interviews unless they are about how an author writes, outlines or writes without an outline. Today, I'm making an exception with this bonus interview because I believe the discussion will benefit you even if you're in the planning stages of writing your first novel…
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So, you've created an outline for your novel. And now, you're ready to start writing. Diving into writing the first draft seems like the first logical step. However, I recommend you slow down and edit the outline for your novel. I learned this lesson the hard way after publishing my first-in-series novella. To this day, I regret not going back and …
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Welcome to the third instalment of my mini-series on how I outline a novel. For those of you who are unaware, in the first episode, I discuss how I go from fleshing out a story idea to a basic outline. In episode TAP035, which is the second instalment in this three-part mini-series on outlining, I focused on sharing the steps in my outlining proces…
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Welcome to the second instalment of my three-part mini-series on how I outline a novel. For those of you who are unaware, I discuss how I go from fleshing out a story idea to a basic outline in the first episode. In this show, I share the steps in my outlining process that help me create a structurally sound story with scenes that actively move the…
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Since 2014, I've written two novellas, one short story, and two full-length novels, three of which I have self-published. One novel is being rewritten because I wanted to change a story device and plot thread. For me, this second storyline was unrealistic and painted the character in an unprofessional light, thus creating a sense of trust with the …
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Before I dive into discussing how to outline a novel or the planning phase of writing, I thought it would be best to ask an obvious but nonetheless important question. Is outlining a good idea? Depending upon who you listen to, you will hear conflicting advice. Some authors will say in order to write quicker, you need to ditch the outlining phase. …
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Throughout the preorder and launch period of the release of The Candidate, I experienced a series of frustrating issues with Apple Books. While I was struggling with Apple Books, I decided to redesign the ebook's cover; then, I went on to design the paperback based on this new theme. And this new design had surprising results on the ARC giveaway fo…
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As November flips open on my calendar, so does the launch date for my novella. In amongst the busyness of preparing for my book release, I ran into an alarming issue with Etsy that led me to question whether I will continue recommending them to creative businesses. But back to preparing for my book release, I decided to take the plunge and use Book…
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The writing has come to an end. And the line editing and proofreading phases are underway. In the final hours of editing, I made a story decision that I suspected would cost me more money. While I waited for the next phase of the editing process to begin, I dived into the process of preparing to self-publish my novella. This led me to finally make …
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Up until now, I've wanted the seasons of this podcast to be evergreen and act as a resource on how to write a particular element of a story. My desire to create short, evergreen episodes focused on a single topic is the reason this podcast tends to be free of interviews. However, throughout season three, I will share short interviews with other wri…
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Revision is like pulling teeth. Well, that's how it feels to me at the moment. I'm so over revising this story. But at the same time, I feel so insecure about this novella. Long gone is that innocent, naive Amelia, who was excited to publish her first piece of fiction. Perhaps I know better now. Or, more realistically, I'm more cynical. I know what…
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Welcome to the final instalment of this two-part mini-series on how to write a novel with genre expectations in mind. There's nothing worse than reaching the halfway mark as you write your first draft or even as you're starting the revision stage to realise that you're not sure if there's a market for your book. If this is where you are at, then do…
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Writing to market or writing with genre expectations in mind is often seen as a dirty word. And I think there are a few misconceptions, largely to do with confusing the strategy with writing to a trend which is very different. For the sake of clarity, writing to trend is all about writing what's popular. An example of that strategy is writing a par…
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At the start of season two, I started off with the best of intentions. Just like this episode, I set the expectations for the season. And that's when everything went pear-shaped. In fact, things aren't back to normal for me either. I don't need to remind you because, technically, we're still at this place. Now that I’ve said this, I’m going to imme…
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In the last two weeks of August, I started revising a murder mystery novella. Also, during this period, I created a book marketing plan for the Candidate. As I was revising my murder mystery novella, I began to feel scared to self-publish. To be honest, I've been feeling this way for a while. This month, I purchased a few courses, and I share what …
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During the first two weeks of August, I focused my time on preparing a murder mystery novel for beta readers; then, as I waited for feedback, I focused on the second book in my other series. And this is what juggling multiple projects at once is like. You spend much of your time jumping between projects, and it does get overwhelming at times. In li…
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If you listened to the previous episodes of this podcast, you'd know that I've been struggling to finish my next novel. By now, you're probably wondering what drama got in the way of me achieving my writing and publishing goals. In this show, I'll share a momentous writing update. On top of this, I discuss my fears and a surprising update on my Fus…
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During May and June, I experimented with more low-budget book promotions on a 99-cent sale on my first-in-series novella, Missing. Naturally, things didn't go as expected. In this episode, I dive into why I believe my low-budget book promotions went horribly wrong. But before I delve into all of that, I discuss what I achieved in terms of writing a…
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For some reason, I put off sharing this author diary update because I believed I didn't do that much writing, and I was a little embarrassed. Well, I was partly correct. As I look back over my completed tasks on ToDoist and the notes on my daily writing habit spreadsheet, I realise that my assumption was incorrect. And I did get some writing done d…
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The results of my very first story origin newsletter swap are in, and it's not what I expected. As I cast my mind back, I decided whether I would do another newsletter swap in the future. And I share my biggest lessons learned. In November, I managed to secure another free mystery and thriller eBook promotion on Kobo. Due to this change in price on…
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After much deliberation, I come to terms with my struggles with the notion of whether I should continue to write more books in the James Lalonde series. This leads me to announce that I'm letting myself write another series in a different sub-genre alongside writing the James Lalonde series. I guess the short version of that is I'm writing to marke…
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After months of frustration with the slow speed of my website, I took the plunge and moved web hosts. And in this episode, I discuss the drama of moving from one WebHost to another. Spoiler alert: I’m happy with my move, and I’m wondering why I didn’t do it earlier. But, the move took some time. In September, I found myself lured in by another myst…
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The problem with helpful book marketing suggestions like"get interviewed on podcasts" is no one actually tells you how to create a pitch that will land you an interview. In this bonus episode, I will share three tips and a six-step formula that will help you craft a better pitch and, hopefully, get you a podcast interview. Obviously, I can't make a…
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I’m super excited to announce that I’ve finally developed a writing habit after months of struggling. And in this episode, I share the tips that I believe helped me to achieve this goal. During August, I started chasing reviews for Missing on the Amazon US store. In terms of writing, I started working with an alpha reader, and I discuss what I’m do…
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July was full of surprises. A well-known free ebook platform shared my novella with its audience. And I’m going to share the results of this with you. While we're on the topic of book marketing, I will also discuss the outcome of my free promotion on Kobo. After careful deliberation, I took steps to self-publish my reader magnet on all stores, and …
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In June, I made the decision to opt out of Kindle Unlimited, and I don’t regret trying it out. Due to this experience, I’ve learned a few valuable lessons which I will put into practice for another series. While I’m on the topic of lessons learned, I also changed my focus from sales to getting more book reviews. And I share the steps I plan on taki…
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Now that the rewrites of the second edition Missing are finished, during May, I prepared the new edition for publication. And in this episode, I’m going to share the exact steps I took to go from a revised draft to pressing the publish button. While I’m on the topic of Missing, I’m going to discuss the results of my book blogging tour; that’s every…
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It’s official: I'm rewriting a self-publish novel only a few months after its initial release. And that book is Missing. In this episode, I’m going to share the steps I took to rewrite the novella and what I plan to do next. While we’re on this topic, I also share my experience using a paid beta reader and how this entire experience has changed my …
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During the first two weeks in March, I made a decision that I never thought that I would make, even after careful consideration. Essentially, I've let go of an ideal and made a decision for business reasons. But, more on that a little later. In terms of pay-per-click advertising, I share my experiences with Amazon Ads and paying for an ad to promot…
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During the first two weeks in March, I both struggled and made progress with rewriting book two. At the same time, I also failed to meet an ambitious writing goal that I set for myself. In part one of my March author diary update, I discuss the following writing topics: The progress I made with writing book two Changing and choosing the name of a n…
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I’m back from my hiatus. Due to the pandemic and the lockdown situation in London, and my husband working from home, I paused the podcast. I stopped recording because I was struggling with productivity, writing, and mental health issues that come with being in the same environment for weeks on end. My husband will probably be working from home unti…
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