The App Onboarding Podcast 公开
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Discussions and hacks with leading App Entrepreneurs and Programmers. You'll get actionable tips on Onboarding, Activation & User Retention in less than 20 minutes. Pointzi is for Web and Mobile App Product Teams. Onboarding and Automating interaction with users. Tips, Tours, Carousels and InApp Messages help Product Teams, Customer Success and Developers iterate without writing code or updating to the Appstore.
 
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show series
 
Onboarding is usually considered to be the first 5 minutes of the user’s experience in the App. But successful Apps always have FEATURE #2. This needs onboarding too!Scott Middleton challenged this perspective in our recent Onboarding Best Practices webinar. Scott has his own “Aha” moment about why onboarding is really “Continuous Onboarding”.To se…
 
Steen is Head of Product Management at Atlassian. He was Google Drive's Group Product Manager, VP Product at Nitro after they acquired his startup Sensedoc. Before that he was co-founder of 5th Finger which actually got acquired (not once but) twice! by both Microsoft and Merkle. AND today we are talking All things Product Management.…
 
When are Chatbots a better solution than Apps? What are the technical pros and cons for using bots?Ayush and Pravin from Mindbowser address these and other questions - their team does both Apps and Chatbots. Sorry about the clicking on my voice track - it proved to difficult to remove and any way the Mindbowser guys have all the interesting stuff t…
 
In this episode, SC who is the best selling author of "Mobilized" shares some design wins and fails based on 3 rules of fullfilling the needs of Body, Heart and Mind.Here are 3 rules:1. The best mobile products are physically and functionally beautiful. (Body)2. The best mobile products focus on what matters to us. (Heart)3. The best mobile product…
 
Tobias covers the new features in Flurry - its had some huge improvements in the last few months and its awesome that its fighting back. Tobias also talks about some of his wins & fails at startups prior to joining Flurry.StreetHawk support automation for push notifications, geofences and emails using Flurry data - so we love that things are being …
 
Not an interview, this is a long presentation on ASO tips and techniques around keywords, dealing with competitors and the Mobile Action platform. Even though its an advertisement for the product its also got got nuggets of wisdom - see http://streethawk.com/blog for pictures of some slides.由Pointzi CEO - David Jones
 
Mobile Commerce is serious business now and I talk to my old friends at ThreatMetrix (a company I founded and CEOed in the early days) about the use-cases for Mobile Apps to increase trust decisions and protect against fraudulent transactions.Some pretty interesting use-cases with major e-Commerce players like Stubhub.To get the full transcript of …
 
Tim Bull is CTO of MixBit, the latest startup of Youtube founder Chad Hurley. Mixbit are on the new wave of Apps that are doing collaborative video - a capability is only possible at the nexus of good mobile networks and great capture/display phones (like iPhone 6, Nexus 6 etc).Tim shares some valuable lessons about their journey toward Product Mar…
 
Stuart Hall built an App with no domain knowledge. He tells his story of what worked and what didn't to grow a user base of 2.3M users without a single cent spend on marketing.There is some valuable lessons in here for any App developer or startup, so you can find the full transcript at: http://www.streethawk.com/blog/2015/05/the-secret-to-getting-…
 
Logan Merrick, CEO of App development company Buzinga tells some stories of success and fail from customers. One main lesson is that if you don't plan marketing to acquire users early, you don't get enough feedback or usage to know how to improve the app.You can get the full transcript and details at http://www.streethawk.com/blog/2015/04/acquire-e…
 
In this episode of the Mobile Engagement Podcast Dain Hedgpeth talks about the launch of Skater App - this App has these accolades:Nominee Best Mobile Game - 2015 IGN Black Beta Select AwardsNominee Best Sports Game - 2015 Pocket Gamer Awards"Skater's innovative, creative controls are a diamond." - 148Apps"Skater’s controls feel like they’re built …
 
ChrisJones from Codengo talks about the benefits of reaching broader audiences for your App. Also interesting alternative revenue models that are appearing in asia that can help western developers still monetize.The full transcript and more can be found at http://streethawk.com/blog/2015/04/increase-user-acquisition-with-multiple-appstores/…
 
You know the situation, you click on a video on your phone and just watch a spinning dial...you lose interest and hit the back button. That video today and David McKeague from Incoming Media talks about how solving this problem will make video pervasive on mobile devices over mobile networks.You can find the full transcript at http://streethawk.com…
 
Today's podcast might be construed to be "just for developers" but its actually valuable for Product Managers and Marketers as well to hear the benefits of cross-platform development. Its a little geeky but with solid tips!Its an interview with James Montemagno of Xamarin a great cross platform development company. He covers the potential for reduc…
 
GoCatch is a taxi booking and payment Mobile App. Ned Moorfield is the CEO and Co-Founder of GoCatch and he's got some valuable insights in how to bootstrap a 2-sided market and how gamification was "game-changer" for their own growth and retention.For full-details and transcript, checkout http://streethawk.com/blog…
 
Steve Purdham shares 2 stories. His App we7 was sold to Tesco after building an audience of 3 million customers. They started at the same time as Spotify and he shares some of the key learnings from dealing with incumbent stakeholders and the massive money required.His current App "3 Rings" and it links aged parents with their family via the "Inter…
 
Brandon Cowan had his first Top 100 hit when he was 16 years old and has built an App company on top of that success with 4 Apps appearing in the Top 100, the best at #3.Brandon shares his specific tips about App promotion and hustling without spending advertising money. You can find the summary and transcript at http://streethawk.com/blog…
 
In this podcast series we ask experienced Appreneurs for one success story and one fail. In this episode of the Mobile Engagement Podcast:Roger Killen is CEO of VitalPac, as App that is saving lives in hospitals. I'm always interested to interview B2B apps because I truly believe that its the second and more valuable wave in mobile App evolution.Vi…
 
Independent Game developer Nathan Harper is the author of Formula Legend an F1 strategy game that is making a decent income for him on iOS and Android. Nathan chose to make it free to play and then inApp purchase - so that is no advertising! Hear his journey and wins/fails along the way.For the scoring and full transcript go to the StreetHawk blog:…
 
Independent App developer Graham Dawson has been releasing Apps since 2009 and makes a living entirely from paid App revenue. Hear his lessons about inApp purchases, price setting, how he got featured by Apple multiple times and how he defends against competition. A great set of lessons for small developers. Graham's Apps include: Oz Weather, Sun S…
 
In this podcast series we ask experienced Appreneurs for one success story and one fail.In this episode of the Mobile Engagement Podcast:Stephen O'Young is extremely humble but I think what the Tinybeans team has achieved is great. With high MAUs (monthly active user rates we explore how this happens and why the Tinybeans App has consistently high …
 
Glen Coates is the CEO of Handshake.com who is driving mobile salesforce automation. He shares how their App onboards users "bottom-up" allowing instant experience of the power of the platform in stark contrast to what a Salesforce deployment may look like. Glen also has some great tips for anyone writing B2B Apps - there is much to learn about acq…
 
In this episode of Mobile Engagement Podcast: Ed Dowling, Co-Founder of App.io (was Kickfolio). App.io is a platform for App Developers to stream instances of their App in the cloud. Ed talks about how they "went-wide" initially and attracted thousands of App Developer customers to their platform but evolved to a product that delivered better reven…
 
In this episode of Mobile Engagement Podcast: Jindou Lee, CEO of B2B App company Happy Inspector. Their App handles inspections and compliance in Real Estate, Hospitality and Government. Jindou talks about acquisition fanout in B2B and also getting the user an "instant gratification" experience early - so their "ah-ha" moment encourages continued u…
 
In this Mobile Engagement Podcast episode, Stuart Argue. Stuart comes from Walmart and was a driver in several mobile applications including "Savings Catcher" - Walmart's breakout success application. Walmart also partnered with American Express to provide double-rewards for shoppers using Savings Catcher.In this podcast, Stuart covers the history,…
 
Mobile UX expert Henry Cho shares experiences about managing all the stakeholders in a mobile retail application. Henry also gives shares a great fail in user onboarding.This is Episode 2, there was so much good stuff in here that I've split it into two podcasts. The transcript for both are on the StreetHawk blog at http://streethawk.com/blog…
 
Mobile UX expert Henry Cho shares experiences about when user experience is critical and how sometimes the UX patterns prescribed by Google or Apple are a complete fail. Henry also gives us some insight into the current best practice in banking apps globally.This is Episode 1, there was so much good stuff in here that I've split it into two podcast…
 
Head of Product from Tapmint and the Native Tongue apps talks about hacks in user acquisition.The transcript for the podcast is in the StreetHawk post: "How our App naturally acquired users" at http://streethawk.com/blog/2014/12/podcast-how-our-app-naturally-acquired-new-users/由Pointzi CEO - David Jones
 
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