The creator economy is worth about 100 billion dollars. And there are over 50 million creators in the world today. Writers, musicians, artists, entrepreneurs, influencers, content creators—the list goes on. And it’s only going to go up from here. Why? Because when content is created with people at the forefront, we build connection and impact. The creator economy is the way of the future in B2B. There’s so much to learn from B2C, so it’s time for B2B to catch up. 88% of B2B companies want to test influencer marketing. The issue is they don’t know how to get started. Our host, Nick Bennett, has over a decade’s experience in B2B marketing, and 5 years of experience as a creator, an influencer, and in the field marketing space. Join him as he shares insights from his experiences and interviews experts and creators who are shaping this burgeoning industry. Creators Gonna Create is the go-to podcast for marketers, founders, and content creators looking to understand and harness the power of the creator economy for themselves, their businesses, and for brands. We hope you’ll join us. A Tack Network Original Show https://tacknetwork.com/ Produced by Share Your Genius https://www.shareyourgenius.com/