A16z Infra #5: Category Creation With Armon Dadger (HashiCorp) And Stephen Mullaney (Aviatrix) A16z Live podcast

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内容由a16z and Andreessen Horowitz提供。所有播客内容（包括剧集、图形和播客描述）均由 a16z and Andreessen Horowitz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

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a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)

3y ago 49:49

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内容由a16z and Andreessen Horowitz提供。所有播客内容（包括剧集、图形和播客描述）均由 a16z and Andreessen Horowitz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

What makes a category? [0:37]
The leading indicator? Everyone thinks you're crazy. [5:36]
Can you create a category whole cloth? [7:02]
How to create a category [12:05]
The best category creation CEOs are product marketers [15:55]
Category creation tactics: certification programs [18:54]
Category creation tactics: persona-based storytelling [22:17]
Is there a repeatable way to make a category? [25:35]
The role of the CTO and product teams in creating the message [29:22]
How do you structure product marketing? [45:16]

This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.

… continue reading

125集单集

#Entrepreneur #Business #Andreessen Horowitz #Disruption #Culture #Innovation #Tech #Podcasting Education #A16z #software Eats The World

Artwork

a16z Infra #5: Category Creation with Armon Dadger (HashiCorp) and Stephen Mullaney (Aviatrix)

105 subscribers

published 3y ago

分享

MP3•单集首页

内容由a16z and Andreessen Horowitz提供。所有播客内容（包括剧集、图形和播客描述）均由 a16z and Andreessen Horowitz 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

What makes a category? [0:37]
The leading indicator? Everyone thinks you're crazy. [5:36]
Can you create a category whole cloth? [7:02]
How to create a category [12:05]
The best category creation CEOs are product marketers [15:55]
Category creation tactics: certification programs [18:54]
Category creation tactics: persona-based storytelling [22:17]
Is there a repeatable way to make a category? [25:35]
The role of the CTO and product teams in creating the message [29:22]
How do you structure product marketing? [45:16]

This is an excerpt from the a16z Clubhouse show a16z Infra. To catch full episodes of the show, follow the a16z Club on Clubhouse.

… continue reading

125集单集

#Entrepreneur #Business #Andreessen Horowitz #Disruption #Culture #Innovation #Tech #Podcasting Education #A16z #software Eats The World

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