使用Player FM应用程序离线!
GTM #2: Product-led Marketing
Manage episode 293262888 series 2868146
- The six functions in an enterprise marketing org [2:54]
- Why product marketing is the killer function [6:52]
- How do you hire a world class product marketer? [11:16]
- Is community or developer evangelists its own function or part of product marketing? [17:46]
- How does community tie into the marketing funnel? [22:56]
- Is community top of funnel, an accelerant for the whole funnel, or something else entirely? [29:39]
- If the product you're selling becomes someone's job, then your community marketing is working. [32:40]
- Plugging the community into sales... is there a tool for that? [34:29]
- How do all the different marketing tools come together? Do you need engineers in marketing? [39:24]
- How do you make marketing data-driven? [41:56]
- Building marketing in the early stages [50:06]
Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.
For more a16z Clubhouse shows, follow the a16z Club on Clubhouse or visit www.a16z.com/clubhouse.
125集单集
Manage episode 293262888 series 2868146
- The six functions in an enterprise marketing org [2:54]
- Why product marketing is the killer function [6:52]
- How do you hire a world class product marketer? [11:16]
- Is community or developer evangelists its own function or part of product marketing? [17:46]
- How does community tie into the marketing funnel? [22:56]
- Is community top of funnel, an accelerant for the whole funnel, or something else entirely? [29:39]
- If the product you're selling becomes someone's job, then your community marketing is working. [32:40]
- Plugging the community into sales... is there a tool for that? [34:29]
- How do all the different marketing tools come together? Do you need engineers in marketing? [39:24]
- How do you make marketing data-driven? [41:56]
- Building marketing in the early stages [50:06]
Inside sales, field sales, product-led, channel sales, marketing, post-sales… On a16z GTM, David Ulevitch talks to builders about what it takes to go to market, and the evolving strategies and lessons learned from enterprise companies past and present. Every other Thursday 4-5pm.
For more a16z Clubhouse shows, follow the a16z Club on Clubhouse or visit www.a16z.com/clubhouse.
125集单集
كل الحلقات
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。