AIDC2020 - Masters: Multi-Sensory Perspectives with Robin McNicholas

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INNOVATION Join Marshmallow Laser Feast’s Robin McNicholas as he sheds light on their multi-sensory experiences at the intersection of science, technology, art and nature. What does it mean to experience tree-time? How do animals see the world? How does our breath connect us to the plant world? In this session Robin McNicholas, creative director of Marshmallow Laser Feast, discusses their process of creating immersive works which enable us to shift our perceptions. Experiencing the world as tree, animal or air, can enable encounters with the wonder and interconnectedness of the natural world. Marshmallow Laser Feast are a UK-based team who develop experiential work involving technology. Founder & Creative Director Robin McNicholas shares R&D strategies for innovation along with the challenges & opportunities for creators interested in making work for connected global audiences.

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