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302 Recession Marketing

 
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Manage episode 237096619 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-12.mp3
  continue reading

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302 Recession Marketing

Age of Persuasion – CBC Podcasts

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Manage episode 237096619 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Strange things happen in the Age of Persuasion during an economic downturn. As Terry O’Reilly observes, many advertisers abandon their sense of humour, and often- mistakenly- turn to aggressive, desperate hard sell. Meanwhile, some brands, such as Wal-Mart, McDonald’s and SPAM, actually thrive. And a few, courageous marketers know that in tough times, great marketing is counter-intuitive. Terry explains why.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-12.mp3
  continue reading

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