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内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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303 Nasty is the New Nice

 
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Manage episode 237096618 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-19.mp3
  continue reading

70集单集

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Manage episode 237096618 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Is it just us, or has the tone of advertising gotten colder, nastier, more rude? This week Terry O’Reilly shows how the tone of advertising is taking on a new meanness. The humour of some campaigns is taking on a decidedly sharp edge. Broadcast ads are becoming more heavily laden with violence and bodily functions. Ad copy is developing a case of potty-mouth. We’ll trace some of the sources of this trend, and explain why the earnest, innocent ad copy of the 50’s just won’t cut it today.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-01-19.mp3
  continue reading

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