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内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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306 The Human Face of Persuasion

 
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Manage episode 237096615 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Originally aired November, 2006

Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-07.mp3
  continue reading

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Manage episode 237096615 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Originally aired November, 2006

Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true “secret weapon” of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a “human face” to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand… without saying them.

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-02-07.mp3
  continue reading

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