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412 Odballs: Singular Campaigns
Manage episode 237096588 series 2518900
Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tell the story of the controversial Benneton campaign of the 80’s and 90’s, and pay tribute to an ad giant who change the way the world thinks… about prunes.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100409_30521.mp370集单集
Manage episode 237096588 series 2518900
Just as there are oddballs in sports, the arts, and certainly in politics- there is no shortage of oddball campaigns in advertising. This week, Terry explains why oddball campaigns are so important to his trade. Not all rank among the all-time greats; not all scoop major awards. What they do was change the way people think about ads. Terry will tell the story of the controversial Benneton campaign of the 80’s and 90’s, and pay tribute to an ad giant who change the way the world thinks… about prunes.
http://podcast.cbc.ca/mp3/ageofpersuasion_20100409_30521.mp370集单集
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