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414 Where Power Resides

 
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Manage episode 237096586 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100426_31360.mp3
  continue reading

70集单集

Artwork
icon分享
 
Manage episode 237096586 series 2518900
内容由Terry O'Reilly CBC提供。所有播客内容(包括剧集、图形和播客描述)均由 Terry O'Reilly CBC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

It’s a popular myth among some consumers that advertisers hold some mysterious, hypnotic sway over them: manipulating their beliefs and spending decisions. Many advertisers, on the other hand, believe the power lies entirely with consumers, who can hobble the mightiest of brands with a rumour, or a single, viral video. This week, Terry O’Reilly follows the food chain of persuasion all the way to the top- to find out where the power really resides. And he’ll show you the chain of command within the ad business itself.

http://podcast.cbc.ca/mp3/ageofpersuasion_20100426_31360.mp3
  continue reading

70集单集

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