You Need to Rethink The Way You Sell | Jeff Bajorek

At The Podium with Manuel Amezcua

Jeff Bajorek is a professional sales trainer, coach, and author. He is also the host of The Why and The Buy podcast which has produced over 400 episodes. In this episode, Jeff explains why it's time to rethink the way you sell because no one sells like you. He also shares a new definition for what a customer is and how we should look at treating them differently. Lastly, Jeff shared how effective salespeople create tension and avoid focusing on pain during the selling process.
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Key Moments
0:00 - Jeff Bajorek, Sales Wizard.
1:27 - The superhero that never was.
7:09 - The podcast that led to 400 episodes.
13:29 - Re-think the way you sell.
16:57 - No one can sell like you.
21:28 - Fighting the sales stereotype.
23:05 - Being in it for the money is a dangerous thing.
28:13 - Treat everyone like your best customer.
32:09 - Finding the right sales mentors.
38:21 - Effective salespeople create tension.
43:03 - Bonus Chapter: Building an Army of Advocates
48:41 - When you focus on process, you get results.
52:47 - Cold calling is not dead.
55:29 - What’s the end game for Jeff?

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