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Beachbody CEO Carl Daikeler: Let Your Flaws Show

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Manage episode 264007642 series 2457275
内容由Adam Conner提供。所有播客内容(包括剧集、图形和播客描述)均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.

Today, you'll learn:

  • Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)

  • The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)

  • Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand

  • The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."

  • The outlook for Beachbody going forward

  • As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

123集单集

Artwork
icon分享
 
Manage episode 264007642 series 2457275
内容由Adam Conner提供。所有播客内容(包括剧集、图形和播客描述)均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.

Today, you'll learn:

  • Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)

  • The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)

  • Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand

  • The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."

  • The outlook for Beachbody going forward

  • As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

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