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Beachbody CEO Carl Daikeler: Let Your Flaws Show
Manage episode 264007642 series 2457275
On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.
Today, you'll learn:
Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)
The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)
Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand
The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."
The outlook for Beachbody going forward
As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123集单集
Manage episode 264007642 series 2457275
On today's episode of Authentic Influence, Adam Conner is joined by Carl Daikeler, the CEO and Co-Founder of Beachbody. Beachbody is a platform offering home workout videos and nutrition guides.
Today, you'll learn:
Why Carl founded Beachbody (which includes the admission that he, himself, isn't a fitness guy)
The growing importance of fitness at home in the current context (and how it's been reflected in Beachbody's growth)
Standout stories of Beachbody consumers, plus how these individual stories are leveraged by the brand
The balance between mega-influencers and regular people when it comes to being truly influential. In particular, how: "An influencer with millions of followers is not going to be nearly as influential as the person who's got 50, but has a real relationship with them."
The outlook for Beachbody going forward
As always, advice on how to build a more authentic brand: specifically, how it's okay to be flawed
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
123集单集
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