Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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内容由Adam Conner提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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GM CMO Deborah Wahl: Be the Sun
Manage episode 265311077 series 2457275
内容由Adam Conner提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.
Today, you'll learn:
After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?
Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)
How Deborah gets customers to share their stories and support causes
Given recent civil unrest, how GM is contributing to progress
As always, advice on how to build a more authentic brand
Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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Manage episode 265311077 series 2457275
内容由Adam Conner提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On today's episode of Authentic Influence, Adam Conner is joined by Deborah Wahl, the Global CMO of General Motors. GM is a Detroit-based American automotive giant housing such brands as Cadillac and Chevrolet.
Today, you'll learn:
After spending years in automotive before exploring other industries (including a stint at McDonald's), what sparked Deborah's return to auto? Why GM?
Given pressures on the auto industry, how Deborah instills hope and inspires the same confidence and creativity which has allowed GM to shine -- including an important mantra: Be the Sun (inspired by a mentor of hers)
How Deborah gets customers to share their stories and support causes
Given recent civil unrest, how GM is contributing to progress
As always, advice on how to build a more authentic brand
Learn more about "Be the Sun, Not the Salt," a philosophy from Dr. Harry Cohen, here: https://www.bethesunnotthesalt.com/.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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