The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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内容由Adam Conner提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Good Man Brand CMO Nancy Richardson: How to Quarterback a Brand
Manage episode 268244985 series 2457275
内容由Adam Conner提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.
Today, you'll learn:
What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want"
How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy
The ways Good Man Brand leans in to "good" in multiple definitions
How the brand directly fosters community to build out strategy, and how they amplify it
As always, advice on how build a better, more authentic brand
Check out Why Not You: https://whynotyoufdn.org/.
Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate!
Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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Manage episode 268244985 series 2457275
内容由Adam Conner提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
On today's episode of Authentic Influence, Adam Conner is joined by Nancy Richardson, the Chief Marketing Officer of Good Man Brand. Good Man Brand provides game-changing comfort engineered to help you to achieve your personal best, and is on a mission to impact one billion lives.
Today, you'll learn:
What brought Nancy to Good Man Brand, including a rich history with individual learnings along the way; namely, "paid media is not a winning strategy," "make every dollar feel like 20," and "give people what they need, not what they necessarily want"
How the brand's founder, Russell Wilson, "quarterbacks" the brand and guides its journey alongside Nancy
The ways Good Man Brand leans in to "good" in multiple definitions
How the brand directly fosters community to build out strategy, and how they amplify it
As always, advice on how build a better, more authentic brand
Check out Why Not You: https://whynotyoufdn.org/.
Check out Good Man Brand's Everyday Hero initiative: https://thegoodmanbrand.com/pages/everyday-hero. Be sure to use #myeverdayhero on social media to participate!
Check out "Work Freely: Love Your Job, Love Your Life" by Nancy Richardson & Rochelle Davidson: https://www.amazon.com/Work-Freely-Love-Your-Life/dp/1999187903.
Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.
Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.
Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.
Find more at https://www.podcast.vivoom.co/.
Enjoy!
Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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类似 Authentic Influence 的节目
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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continue reading
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continue reading
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continue reading
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continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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