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NASCAR CMO Jill Gregory: Dropping the Flag

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Manage episode 264487693 series 2457275
内容由Adam Conner提供。所有播客内容(包括剧集、图形和播客描述)均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On today's episode of Authentic Influence, Adam Conner is joined by Jill Gregory, the Chief Marketing Officer of NASCAR. NASCAR, or The National Association for Stock Car Auto Racing, is America's foremost auto racing sanctioning body. It is also a sport of which this podcast's host is a lifelong fan. This interview was recorded on Thursday, June 11, the day after NASCAR banned the Confederate flag at its events and properties.

Today, you'll learn:

  • How Jill came to NASCAR; how she got to know the sport

  • How NASCAR provides an unmatched experience to fans through access, both physically and digitally, to the sport and its talent -- even during a pandemic

  • The ways in which NASCAR fans are mobilized, and the ways in which the story is told from their perspectives (including a cool initiative called 100k Cameras)

  • The banning of the Confederate flag; the issues for which NASCAR stands; Jill's hopes for the future of fans' interactions with the sport

  • As always, advice on how to build a more authentic brand

Read NASCAR's full statement on the Confederate flag ban here: https://www.nascar.com/news-media/2020/06/10/nascar-statement-on-confederate-flag/.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

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Artwork
icon分享
 
Manage episode 264487693 series 2457275
内容由Adam Conner提供。所有播客内容(包括剧集、图形和播客描述)均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On today's episode of Authentic Influence, Adam Conner is joined by Jill Gregory, the Chief Marketing Officer of NASCAR. NASCAR, or The National Association for Stock Car Auto Racing, is America's foremost auto racing sanctioning body. It is also a sport of which this podcast's host is a lifelong fan. This interview was recorded on Thursday, June 11, the day after NASCAR banned the Confederate flag at its events and properties.

Today, you'll learn:

  • How Jill came to NASCAR; how she got to know the sport

  • How NASCAR provides an unmatched experience to fans through access, both physically and digitally, to the sport and its talent -- even during a pandemic

  • The ways in which NASCAR fans are mobilized, and the ways in which the story is told from their perspectives (including a cool initiative called 100k Cameras)

  • The banning of the Confederate flag; the issues for which NASCAR stands; Jill's hopes for the future of fans' interactions with the sport

  • As always, advice on how to build a more authentic brand

Read NASCAR's full statement on the Confederate flag ban here: https://www.nascar.com/news-media/2020/06/10/nascar-statement-on-confederate-flag/.

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

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