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Next Insurance CMO Melanie Chase: Giving Back to Small Business

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Manage episode 265158634 series 2457275
内容由Adam Conner提供。所有播客内容(包括剧集、图形和播客描述)均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast!

Today, you'll learn:

  • Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand

  • COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis

  • How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business

  • How Next captures stories of its policy holders, and leverages them in its messaging

  • As always, advice to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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Artwork
icon分享
 
Manage episode 265158634 series 2457275
内容由Adam Conner提供。所有播客内容(包括剧集、图形和播客描述)均由 Adam Conner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

On today's episode of Authentic Influence, Adam Conner is joined by Melanie Chase, the Chief Marketing Officer of Next Insurance. Next Insurance is an online insurance provider for small businesses and contractors. This is also Melanie's first ever podcast!

Today, you'll learn:

  • Why Melanie joined Next after years in CPG and tech; how Next's offering makes it similar to a more stereotypical consumer brand

  • COVID's undeniable inordinate impact on small business and entrepreneurs; what they'll learn the most from this crisis

  • How Next is contributing to the community; in particular, their Built by Business campaign, which repurposed funds from big agencies to stand up small business

  • How Next captures stories of its policy holders, and leverages them in its messaging

  • As always, advice to build a more authentic brand

Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576.

Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/.

Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.

Find more at https://www.podcast.vivoom.co/.

Enjoy!

Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

  continue reading

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